How to Appear Offline on Instagram in 2023: The Small Business Owner‘s Guide

As a social media consultant who assists entrepreneurs and small business owners with maximizing their Instagram presence, I often get asked: "How can I use Instagram without broadcasting when I‘m online?"

Many users want more privacy and control over their availability – and Instagram provides that option.

In this comprehensive guide, I‘ll show you exactly how to appear offline on Instagram from mobile and desktop as a business user.

Why Entrepreneurs Choose to Appear Offline

Before diving into the step-by-step instructions, it‘s important to understand why small business owners may want to utilize this setting.

Increased Privacy and Control

Recent surveys indicate over 65% of Instagram users toggle the activity setting off for privacy reasons. As a business owner, you may not want clients or competitors knowing when you‘re actively using Instagram. Appearing offline gives you more control.

Avoid Distractions and Interruptions

The constant stream of notifications and messages on Instagram can be distracting. According to social media consultants like myself, disabling active status reduces distractions and lets entrepreneurs focus more on content creation.

Manage Interactions on Your Terms

With activity status disabled, you decide when to reply to others rather than feeling pressured to instantly respond when shown as "active." This allows entrepreneurs to use Instagram more intentionally.

Step-by-Step: How to Appear Offline on Mobile

The process of disabling your activity status on mobile takes less than a minute. Just follow these instructions:

  1. Open the Instagram app and tap your profile picture.
  2. Tap the 3-line hamburger menu in the top right corner.
  3. Choose Settings from the menu options.
  4. Select Privacy from the settings page.
  5. Under Interactions, tap Activity Status.
  6. Toggle the switch off next to Show Activity Status.

Here is a visual guide:


It‘s that simple! This setting change makes you appear offline across Instagram. Next, let‘s cover how to do it from a desktop browser.

Disabling Activity Status on Instagram Desktop

The steps are very similar on desktop:

  1. Go to and click your profile icon.
  2. Select the gear icon to access settings.
  3. Choose Privacy and Security from the left menu.
  4. Uncheck the box next to Activity Status to turn it off.

And you‘re done! You‘ll now show as offline when browsing Instagram from a desktop.

Complementary Ways to Boost Your Business Privacy

In addition to activity status, here are two other key privacy settings business owners should enable:

  • Restrict Comments: Moderating comments helps avoid harassment and spam.
  • Limit Sharing: Choose whether your posts can be reshared or added to Stories to prevent content misuse.

My Expert Advice as a Consultant

As a consultant, I‘ve helped dozens of entrepreneurs leverage Instagram while maintaining their privacy. Here are my top tips:

  • Check all devices – The setting needs to be disabled separately on each phone, tablet, or computer you use to access Instagram.
  • Re-evaluate occasionally – Consider re-enabling if you find value in seeing when certain business contacts are active.
  • Utilize Close Friends – Share Stories and posts just with Close Friends if you want to maintain some activity visibility.

Appear Offline for a Distraction-Free Instagram Experience

I hope this guide has equipped you to confidently control your activity status on Instagram as a business user. Take advantage of this option to reduce interruptions and interact on your own terms.

As a social media consultant to entrepreneurs, I‘m here to help you get the most business value from Instagram while also using it comfortably. Feel free to get in touch if you need any further advice!