Boost Your Small Business‘ Facebook Presence with Music

As a fellow small business owner, I know how vital Facebook can be for reaching customers. But with so much content flooding News Feeds, making your posts stand out is tough. Luckily, adding music can captivate fans’ attention and dramatically improve engagement.

In this comprehensive guide tailored for entrepreneurs, I’ll explain how to upload songs to Facebook using little-known features. I’ll also share insider tips to make musical posts convert viewers into loyal brand advocates.

Why Music Matters on Facebook

Let’s start with why audio content should be part of your Facebook strategy:

  • Facebook videos with music get 35% more views than videos without audio (SocialMediaToday)
  • Viewers are 65% more likely to watch a Facebook video all the way through if it has audio (Wyzowl)
  • Music evokes an emotional response that text and images alone often lack, allowing you to connect with viewers

As a marketing consultant, I always advise clients to incorporate music based on data like this. Take it from me—those audio options aren’t just for fun!

Step-by-Step: Adding Music with Facebook’s Free Library

Many small business owners don’t realize Facebook offers an extensive music library you can use for free. Here’s how it works:

  1. Create a post. Click Create Post at the top of your feed and upload a video or image.
  2. Access music sticker. Click Add Music under the content you uploaded.
  3. Browse music library. Search for a genre, artist or song title to find the perfect track.
  4. Preview and customize. Make sure it fits your content! Edit text colors or remove lyrics.
  5. Post and promote! Share your musical post and ask fans to like/comment.

Facebook secures the licensing, so you don’t have to worry about copyright issues. Their library has over 150,000 songs, sound effects and clips.


Pro Tip: Add Music to Facebook Stories Too

Facebook Stories disappear after 24 hours, making them ideal for time-sensitive promotions. To include audio:

  1. Tap Create Story at the top of your feed.
  2. Select the Music sticker icon.
  3. Search songs or sound effects from Facebook‘s library.
  4. Customize visuals/placement then share your Story!

Stories with music receive 36% more views than ones without (Impact), so take advantage of this strategy.

Measure Performance to Find Your Audience’s Favorite Genres

As you experiment with music, pay attention to engagement metrics to see which tracks perform best.

  • Are posts with upbeat pop songs getting more reactions and shares than ones with mellow acoustic tunes?
  • Do viewers respond better to instrumentals or songs with lyrics?
  • What artists and genres seem most on-brand for your audience?

Crunching these numbers allows you to refine an audio strategy with your unique fans in mind. Data beats guesswork every time!

Let Music Boost Your Brand

Adding complementary audio is an easy way for small business owners like us to make Facebook content more compelling. Use this guide to harness music’s natural emotional power and showcase your brand‘s personality.

Have questions on the technical steps or need help developing video concepts? Feel free to contact me! I offer one-on-one social media consulting tailored for entrepreneurs.