How to Add a Link to Your Facebook Story in 2024

As a small business owner, effectively utilizing Facebook Stories to engage your audience and drive traffic is essential. One great strategy is to incorporate clickable links to your website, products, blogs, and more to connect followers seamlessly with valuable content.

In fact, research shows 60% of users engage with businesses in Stories, presenting a major opportunity to boost visibility. But what’s the best way to actually add links to Stories as a beginner? Follow this up-to-date 2023 guide covering everything from start to finish.

Step-by-Step: Adding Links to Facebook Stories

Adding clickable links to Stories is easy once you know how. Just follow these simple steps:

1. Gather and Prepare Your Link

First, decide what page you want to drive traffic to. This may be:

  • A product page
  • Blog article
  • YouTube video
  • Promotion or coupon
  • Landing page with a lead magnet

Once selected, copy the full URL from the address bar and shorten it using Bitly if it’s very lengthy. This creates a clean, shareable link.

Browser address bar showing link

2. Access Facebook Stories Camera

Open the Facebook app and tap on your profile icon in the top left corner, then swipe to access “Your Story”:

Facebook app profile and stories access screenshot

This opens the Story composer so you can start recording content or adding elements.

3. Insert Link and Customize

Tap the link icon at the top of the composer:

Facebook stories link icon screenshot

Paste your shortened URL into the input field and tap “Share.” This automatically generates a preview.

Customize the preview with your brand colors, logos, captions that incentivize clicks, and creative embellishments using stickers.

4. Track Link Performance

To measure traffic and conversions from your Facebook Story link, use UTMs or Facebook analytics:

Chart showing Facebook story link traffic

This data helps you calculate ROI and refine your strategy over time.

Types of Links to Share on Facebook Stories

When brainstorming ideas for links, consider your audience and goals.

For awareness: Share links to blog content, news, events

For conversions: Promote coupons, giveaways, lead magnets

For traffic: Direct to popular website pages and videos

Expert Tips for Optimizing Links

Apply these best practices from my experience for optimal visibility and engagement:

  • Use link stickers so the CTA stands out clearly
  • Place stickers strategically in the viewfinder’s focus area
  • Keep titles under 125 characters for full visibility
  • Match link preview images to your brand style
  • Include emojis and interactive elements to boost clicks

By mastering link sharing on Facebook Stories as a small business owner, you can drive more qualified traffic to your assets for substantial ROI over time. Let me know if you have any other questions!