How to Add a Certificate on LinkedIn: The Small Business Owner‘s Guide

As a small business owner and entrepreneurship consultant, I‘m constantly looking for ways to showcase my expertise and credibility. One of the best methods I‘ve found is adding certificates to my LinkedIn profile.

LinkedIn reports that profiles with certifications are 11x more likely to be contacted by recruiters [1]. Whether you‘re an aspiring entrepreneur looking to demonstrate your skills or a seasoned business owner aiming for new opportunities, highlighting your certificates can make a big difference.

In this comprehensive guide, I‘ll share step-by-step instructions plus pro tips to help fellow small business owners add certificates and licenses to their LinkedIn profiles.

Step-by-Step Instructions for Adding Certificates on LinkedIn

Here is the play-by-play on how to easily add certifications to your LinkedIn profile:

1. Access your profile

  • Click your profile photo in the top right and select View profile from the dropdown menu.

2. Find the add profile section

  • Scroll down and click the blue Add profile section button near the top.

3. Select licenses & certifications

  • Choose Licenses and certifications from the menu.

4. Click to add a new certificate

  • Click the + icon to open the Add certification form.

5. Enter certificate details

  • Fill in the Name, Issuing authority, and Date issued fields.
  • If it expires, check the box and add the Expiration date.
  • Enter the Certification ID number if you have one.

6. Upload certificate image (optional)

  • Click Add media and upload a JPEG or PNG image of your certificate.

7. Describe what you learned

  • Summarize the key skills gained in 1-2 sentences in the Description field .

8. Save the certification

  • Click Save to add your certificate to the Licenses & certifications section.

9. Repeat for additional certificates

  • Follow steps 4-8 to keep adding more certifications.

That‘s all it takes! Now your certificates will be visible on your profile.

3 Benefits of Adding Certificates for Small Business Owners

As a fellow entrepreneur, I know how competitive our field is. Here are some of the key advantages I‘ve seen from showcasing certifications on LinkedIn:

1. Establish your expertise

Earning credentials from accredited institutions or programs demonstrates deep knowledge and skills. According to LinkedIn, profiles with 3+ certifications get up to 16x more profile views [2].

2. Attract new clients and opportunities

Certifications get you noticed. A study by HR.com found that 75% of HR managers view certifications as mandatory for certain roles [3].

3. Share your achievement

Post an update letting your network know about your new certification. This allows you to organically showcase your accomplishment.

Pro Tips for Maximizing Your Certificates

Based on my experience, here are some expert tips for making your certifications work harder for you:

  • Put the most relevant certs first – Highlight those directly tied to your goals.
  • Check for errors – Double check dates, names, and details.
  • Update expired ones – Be diligent about removing outdated certs.
  • Use keywords – Optimize with industry terms in titles and descriptions.

Adding Certificates Can Be a Game Changer

As a small business owner and career coach, I highly recommend taking the time to properly showcase your certificates and licenses on LinkedIn.

Doing so provides concrete proof of your expertise and shows initiative to potential clients, partners, and investors. It‘s one of the best ways to stand out from the competition and advance your business goals.

Let me know in the comments if you have any other tips for maximizing certifications on LinkedIn!

[1] LinkedIn, https://business.linkedin.com
[2] LinkedIn, https://business.linkedin.com
[3] HR.com, https://www.hr.com/en/resources/free_research_white_papers/list_of_white_papers/importance-of-professional-certifications_hnyi0py6.html