How to Add Badges to Your LinkedIn Profile in 2023 (Step-by-Step Guide)

As a small business owner and entrepreneurship consultant dedicated to helping other entrepreneurs thrive, I highly recommend adding digital badges to your LinkedIn profile.

LinkedIn badges serve as verified credentials that showcase your expertise and accomplishments in skills, courses, and certifications relevant to your industry and career goals.

Whether you’re looking to advance your career, expand your professional network, or promote your business, LinkedIn badges can be invaluable.

Here’s why:

  • 71% of professionals agree badges effectively represent skills and achievements (Credly)
  • 54% of companies use digital badges to identify candidate skills and verify qualifications (Pearson)
  • 95% of Acclaim badge earners say badges improved their professional brand and hireability (Credly)

This in-depth guide will walk you through the step-by-step process of adding badges to your LinkedIn profile. Follow these instructions and you’ll be showcasing important credentials to your network in no time!

Step 1: Earn a Relevant Digital Badge

Hundreds of organizations and online learning platforms issue digital badges – but not all carry equal weight.

To maximize impact, earn badges from authoritative sources that directly relate to your professional skills and goals.

As an entrepreneur, relevant badges might include small business marketing, financial management, leadership strategies, and other core competencies.

Here are some reputable providers to explore:

  • LinkedIn Learning courses
  • Higher education institutions
  • Industry associations and nonprofits
  • Respected corporate training programs

Make sure to only pursue and display badges that authentically align with your capabilities. Quality over quantity is key when curating your credentials.

Pro Tip: Take screenshots of any completion certificates in case you need to provide backup documentation of your process.

Step 2: Save the Badge Images Locally

Once you earn a digital badge, you’ll receive an email notification with an image file of the badge and instructions on linking it to LinkedIn. Save this image to your computer so you can upload it later.

To save the image, simply right click on the file and select “Save image as.” Store in a dedicated folder on your computer you can easily access, like “LinkedIn Assets.”

Having these image files on hand streamlines the upload process.

Step 3: Update Your LinkedIn Profile

Now it’s time to access your profile and enable the display of your new badge.

Log into your LinkedIn account and navigate to your profile page. Click on the “Add profile section” button and select “Licenses & Certifications”.

This is where you’ll link your digital credential.

Step 4: Upload Your Badge Image

Within the “Licenses & Certifications” section, click the “Add media” button. Upload the badge image file you saved previously.

LinkedIn will automatically display the image thumbnail preview.

Step 5: Enter Your Badge Details

Provide context around your credential in the description field. Include:

  • The official badge name
  • Issuing organization
  • Date issued
  • Relevant skills, knowledge, or experience the badge represents

Giving background helps LinkedIn members better understand the significance of your badge.

Example: Certified Digital Marketing Professional, Digital Marketing Institute, Issued January 2023. Earned by completing 50 hours of instruction and passing 3 exams on social media strategy, SEO, email marketing, and paid advertising essentials.

Step 6: Consider Sharing Your Badge Announcement

Now that your badge is officially linked on your profile, you may want to share the news with your connections.

Posting an update brings visibility to your credential. You can also include the announcement in customized connection requests to expand your network.

When sharing your badge, provide context around why you pursued it and how it applies to your professional capabilities.

Congrats – you’ve successfully elevated your LinkedIn presence with a skill-validating digital badge!


By following this simple step-by-step guide, you can showcase your achievements to 770+ million LinkedIn members. Badges demonstrate your commitment to excellence – so be proud to display them!

I’m always happy to help fellow entrepreneurs enhance their brand and reach their professional goals. Feel free to connect with me if you have any other LinkedIn tips or questions!