How to Add Admins to Your Facebook Page in 2023: An In-Depth Guide for Page Owners

As a small business owner trying to manage a Facebook Page on your own, it can be extremely challenging. Juggling content creation, community engagement, and inbox messages is time-consuming and difficult to scale. Fortunately, Facebook allows Page owners to add admins to help share the workload.

According to Sprout Social, Pages with multiple admins see 38% more engagement than Pages managed by a single person. As your reach grows, bringing on additional admins is key to creating an active and thriving community.

This comprehensive guide will walk you through everything you need to know about adding admins for your Facebook Page in 2023. I‘ll cover:

  • An overview of Facebook Page roles
  • Step-by-step instructions for adding admins
  • Tips for choosing the right admins
  • Best practices for training and managing admins
  • Tools to enhance admin productivity
  • Ways to secure your Facebook Page

Let‘s get started!

Understanding Facebook Page Roles

Facebook offers a variety of roles with differing levels of Page access. As the owner, it’s important to understand these roles before assigning them.


Admins have full access and complete control over the Page. They can:

  • Publish posts, stories, reels, and videos
  • Respond to and delete comments + messages
  • Create and manage ads
  • Edit Page info and settings
  • Add or remove other admins and editors
  • View insights and analytics


Editors can publish content and engage with the community, but have limited backend access. They can:

  • Publish posts, stories, reels, and videos
  • Respond to and delete comments + messages
  • Edit Page info and settings

They cannot add/remove other admins or access analytics.


Moderators focus on community management. They can:

  • Respond to and delete comments + messages

But they cannot publish posts or access Page settings and insights.


Advertisers manage and optimize ads for the Page. They can:

  • Create, manage, and view ads and ad performance

But they lack access to publish content or manage communities.


Analysts can view Page insights and metrics but cannot publish content or manage communities. This role is best for social media analytics.

Step-by-Step Guide to Adding Admins

Once you understand the different roles, it‘s easy to add admins to your Facebook Page:

Facebook Page Settings Menu

  1. Log into your Facebook account and go to your Page.
  2. Click on Settings in the top right and select Page Roles from the left sidebar.
  3. Under Assign New Page Role, enter the name or Facebook profile URL of the person you want to add.
  4. Select the role you want to assign them from the dropdown menu.
  5. Click Add and they‘ll receive an invitation to access your Page.

You can repeat this process to add multiple admins to your Page.

Assign New Page Role

Tip: I recommend starting with just 1-2 reliable admins and increasing from there as your community scales.

Choosing the Right Admins

Not all admins are created equal. Selecting the right people is crucial:

Define clear responsibilities

Determine what you need help with – content creation? Community engagement? Ads? Assign admins roles based on their skills and interests.

Assess skills

Make sure potential admins have experience relevant to their role. For content creation, select those with strong writing/design skills. For community engagement, choose empathetic team players.

Vet candidates thoroughly

Admins have a lot of control, so they should be trustworthy and aligned with your brand values. Take time to thoroughly assess each candidate‘s qualifications.

Offer proper training

Once selected, train your new admins on your content guidelines, community engagement style, and anything else relevant to their role. Set them up for success.

Tips for Managing Admins Successfully

Here are some best practices for managing your admin team effectively:

  • Communicate expectations clearly: Ensure everyone understands their responsibilities and workflow.
  • Set benchmarks: Define goals and metrics for success based on Page objectives. Track progress.
  • Check-in regularly: Have weekly or monthly sync-ups to discuss what‘s working and where there are issues.
  • Review access frequently: Audit Page roles quarterly and remove access that is no longer required.
  • Show appreciation: Recognize great work and the value they add to your team!

Tools to Enhance Productivity

Using collaboration tools can streamline team workflows. Consider adding:

  • Social media calendar: CoSchedule, Hootsuite
  • Message management: Facebook Inbox,
  • Project management: Trello, Asana
  • Content creation: Canva, Over, Buffer

Create an integrated tool stack to maximize efficiency.

Securing Your Facebook Page

When adding new admins, don‘t forget to keep your Page secure:

  • Use strong passwords and set up two-factor authentication.
  • Avoid sharing admin names publicly on your Page.
  • Review Page roles and activity logs quarterly.
  • Limit ad account access only to designated advertisers.
  • Carefully vet each admin before granting access.

By being selective about who you add and following security best practices, you can feel confident about bringing on support.

Key Takeaways

Adding admins provides invaluable support as your Facebook presence grows. As the Page owner, focus on these tips:

  • Understand the different Facebook admin roles and responsibilities
  • Follow the step-by-step process for adding admins in Page Settings
  • Carefully vet candidates and match roles to their skills
  • Train admins and set clear expectations
  • Use tools to enhance team productivity
  • Limit access and implement security best practices

With an experienced admin team in place, you’ll be well-equipped to manage a thriving Facebook community! Let me know if you have any other questions.