How Many Influencers Are There in The World in 2024? (Statistics)

Have you ever wondered how many social media influencers are out there today? As a fellow entrepreneur, I know you‘re curious to learn more about the explosive growth of influencer marketing.

In this in-depth guide, we‘ll dive into the latest statistics on the number of influencers across major platforms like Instagram, YouTube, and TikTok. You‘ll discover insights into the different tiers of influencers, their earning potential, and why brands can‘t get enough of influencer marketing.

The Staggering Rise of Influencer Marketing

Influencer marketing has experienced meteoric growth over the past decade. According to the latest industry reports:

  • There are over 50 million social media influencers worldwide today.
  • The influencer marketing industry is worth $16.4 billion as of 2022.
  • This is up from just $1.7 billion in 2016 – nearly a 10x increase in 6 years!

What‘s driving these incredible numbers? The rise of visual social platforms like Instagram and TikTok. Influencer marketing allows brands to leverage social media users with a loyal, targeted following to promote products.

Total Number of Influencers by Platform

But just how many influencers are out there today? Let‘s break it down by looking at the top platforms:


  • 2 million to 37 million influencers have over 1,000 followers
  • 300,000 to 2 million have over 100,000 followers
  • 20,000 to 40,000 have over 1 million followers

A survey found 89% of marketers believe Instagram is the most effective platform for influencer marketing campaigns.


  • 1.5 million to 5 million influencers after filtering for inauthentic accounts
  • 5 million+ channels have over 1,000 subscribers


  • An average of 50,000 influencers have over 1,000 followers

TikTok is the fastest growing platform. In 2023, over 55% of brands are planning TikTok influencer campaigns.

Types of Influencers on Social Media

Influencers come in all shapes and sizes depending on their follower count:

Nano Influencers

  • 1,000 to 10,000 followers
  • Charge around $100 per post

Micro Influencers

  • 10,000 to 50,000 followers
  • Charge $500 to $1,000 per post

Mid-Tier Influencers

  • 50,000 to 500,000 followers
  • Charge $1,000 to $5,000 per post

Macro Influencers

  • 500,000 followers to 1 million
  • Charge $5,000 to $10,000 per post

Mega Influencers

  • Over 1 million followers
  • Can charge over $10,000 per post

We‘ll dig into engagement rates and earnings potential next…

Engagement Rates Vary Across Influencer Tiers

As influencers gain more followers, their engagement rate tends to go down.

According to a study by Influencer Marketing Hub, nano influencers have the highest engagement:

Followers Engagement Rate
1,000 – 10,000 7.4%
10,000 – 50,000 5.2%
50,000 – 500,000 1.4%
500,000 – 5M 0.9%
1M+ 0.7%

Micro and nano influencers often have niche, targeted audiences who are highly engaged. Mega influencers appeal to a broader range of followers, leading to lower engagement rates.

What Do Top Influencers Earn on Sponsored Posts?

Celebrity influencers with millions of engaged followers can earn big money from brand sponsorships. According to Hopper HQ‘s Instagram Rich List 2022:

  • Cristiano Ronaldo earns $2.3 million per sponsored post
  • Kylie Jenner earns $1.8 million per sponsored post
  • Lionel Messi earns $1.5 million per sponsored post

But you don‘t need celebrity status to earn significant income as an influencer. Even those with just 100,000 engaged followers can make thousands per post:

  • Micro influencers charge around $500 to $1,000 per post
  • Mid-tier influencers charge $1,000 to $5,000
  • Macro influencers charge $5,000 to $10,000

Now you understand the different tiers and earning potential. So how can you leverage influencers for your brand?

Best Practices for Working with Influencers

Here are a few tips to run successful influencer campaigns:

  • Choose the right influencer tier – Don‘t default to mega influencers. Micro and mid-tier influencers may have better engagement and more affordable rates.
  • Look beyond follower count – Vet influencers based on engagement, content quality, and audience relevance.
  • Set clear expectations – Have a contract covering content approval, usage rights, disclosures, etc.
  • Build relationships – See influencers as long-term partners, not one-off vendors.

The world of influencer marketing continues evolving rapidly. This guide covers the key stats you need to leverage influencers and develop data-driven partnerships in 2024 and beyond. Let me know if you have any other questions!