How Many Apple Stores Are There in 2024? A Deep Dive into Apple‘s Global Retail Presence

As a small business consultant who has helped many entrepreneurs launch and grow retail companies, I‘m always fascinated by the dominance of Apple‘s physical retail stores worldwide. How did Apple grow its stores so rapidly? And why do stores still matter to Apple in an increasingly digital purchasing world?

In this article, I‘ll provide a comprehensive overview of Apple‘s retail stores globally and in the U.S. You‘ll see specific stats on Apple‘s retail growth since 2001 along with analysis on the strategy behind their brick-and-mortar expansion.

The Remarkable Growth of Apple Stores Since 2001

When Apple opened its first two stores in 2001, many doubted the long-term viability of Apple selling its products direct-to-consumers. However, Apple‘s retail operations expanded rapidly:

  • By 2002, Apple had 25 stores in the U.S.
  • In 2003, total U.S. stores jumped to 57. Their international presence also began with a store in Tokyo.
  • By 2010, Apple had over 300 total stores worldwide.
  • In 2015, Apple celebrated its 25th retail anniversary with 488 stores globally.
  • Today in 2024, Apple operates over 530 retail stores in at least 25 countries.

Below is a table showing Apple‘s retail store growth since 2001:

Year Global Stores U.S. Stores
2001 2 2
2002 25 25
2003 57 57
2004 98 76
2010 323 233
2015 488 234
2023 532 271

As you can see, Apple‘s retail presence grew at a staggering rate in the early years. While growth has slowed recently, they still maintain over 500 locations with hundreds in the U.S.

But why does Apple continue expanding its physical retail footprint in an era where e-commerce dominates?

Why Apple Stores Still Matter

Given Apple‘s powerful online store, you may wonder why brick-and-mortar locations still play a pivotal role in Apple‘s sales and marketing strategy. Based on my retail consulting experience, here are some of the key reasons:

1. Unique Customer Experience

Apple stores offer more than just sales transactions. They provide a memorable customer experience. From hands-on demo stations to immersive product displays, Apple stores let customers interact with products in a welcoming environment. The knowledgeable staff enhances the experience further.

2. Builds Brand Loyalty

The stores give many customers their first impression of Apple‘s brand. The sleek, intuitive store designs reflect the company‘s ethos. This fosters brand loyalty among new customers.

3. Immediate Ownership

While online orders take days to arrive, customers can walk out of Apple stores with new products instantly. This immediate gratification encourages impulse purchases.

4. Technical Support Hub

The stores‘ Genius Bars provide face-to-face tech support and repairs. This convenient expert help builds long-term relationships.

5. New Product Hype

Apple stores cultivate excitement for new product releases. Events like iPhone launch days gain media attention and draw crowds.

In my experience advising retailers, physical and digital stores play complementary roles. Apple leverages both channels to engage customers, build loyalty, and drive sales.

Apple‘s Global Retail Presence by Region

While the U.S. still has the most Apple stores by far, their global presence continues growing. Here is a breakdown of Apple stores by top countries/regions outside the U.S.:

European Union

  • United Kingdom: 38 stores
  • Italy: 12 stores
  • France: 10 stores
  • Germany: 8 stores


  • 50 stores (2nd most after U.S.)


  • 15 stores


  • 14 stores


  • 3 stores

China is notably Apple‘s second largest market with around 50 stores already. Expanding their presence here remains a priority.

Notable Flagship Stores Worldwide

Apple has constructed several visually stunning flagship stores that function as tourist attractions:

  • London: Apple Regent Street with sculptural glass and concrete pillars.
  • Singapore: Apple Marina Bay Sands, an iconic sphere on the water.
  • Dubai: Huge curved glass facade opening onto the Dubai Mall.
  • Hangzhou, China: Apple West Lake with pagoda style roof and boating views.
  • Macau: Cantilevered stone and glass store with indoor trees and waterfall.

These breathtaking designs boost Apple‘s brand image and draw crowds globally.

The Bottom Line

Since Apple‘s modest beginnings with just 2 stores in 2001, they have built an impressive retail empire encompassing over 500 locations across the globe. Their continued retail expansion reflects the power of physical experiences and connections even in a digital commerce world. For small businesses inspired by Apple‘s success, remember that physical and online stores can beautifully co-exist when done right!