As an entrepreneurship consultant, I‘m often asked – how can small businesses effectively use Twitter to grow? While Twitter has over 80 million American users, it‘s key to understand the platform‘s core demographics, use cases, and opportunities for SMB marketing.
Current Twitter Users in the US – Updated Stats
Twitter recently reported 41.5 million daily active monetizable users in the US for Q2 2022. But how can we break this down further for SMBs?
- 83.4 million total American Twitter users
- 52% of Twitter‘s $5.08 billion global revenue in 2021 came from the US
- 23% of Twitter‘s global user base is American
- The 18-29 demographic makes up 42% of US Twitter users
This tells us that Twitter draws a sizable young adult crowd – a key target market for many growing brands.
Comparing Twitter to Other Platforms
How does Twitter stack up against other major social sites?
- Facebook has 196 million US users
- Instagram has 130 million US users
- LinkedIn has 82 million US users
- TikTok has 65 million+ US users
So while Twitter has fewer total users than Facebook, it outperforms other platforms. And its user base skews younger than sites like Facebook and LinkedIn.
Twitter‘s Appeal for Entrepreneurs
What makes Twitter uniquely valuable for SMB marketing?
Real-time engagement – Twitter facilitates instant conversations and connections between brands and audiences. I often advise clients to monitor Twitter in real-time for market research and customer service.
Thought leadership – Twitter is great for establishing yourself as an industry expert. Post insights, trends, and helpful resources to attract followers.
Lead generation – Retweet relevant content and join conversations to get on prospects‘ radar. Many brands generate leads through Twitter.
Brand awareness – Twitter‘s viral nature helps increase awareness. Craft engaging, shareable content that gets exposure.
Cost-effective marketing – Paid Twitter ads can help amplify reach, and are cheaper than platforms like Facebook. Start small while establishing your presence.
Best Practices for SMBs on Twitter
Here are my top tips for entrepreneurs looking to grow their business on Twitter:
- Pick a clear brand voice – Be conversational but professional. Show your company‘s personality.
- Engage with followers – Ask questions, run polls, respond to mentions. Build relationships through engagement.
- Share visual content – Tweets with images/video get more engagement. Create visually appealing posts.
- Track keywords and hashtags – Identify relevant terms and trends around your industry to join.
- Analyze performance – Use free tools like TweetDeck to track engagement, followers, etc. and refine your approach.
- Promote your best content – Don‘t just tweet once. Repurpose and re-share your most popular posts.
By implementing these tips and optimizing your Twitter presence, SMBs can unlock this platform‘s marketing potential. Let me know if you need help getting started!
