How to Strategically Unmute Accounts on Instagram in 2024

As a consultant for small and medium-sized businesses, I often advise clients on best practices for Instagram. With over 1 billion monthly active users, Instagram is an invaluable platform for entrepreneurs to engage customers and promote their brand.

One lesser-known Instagram feature that businesses should understand is muting – and unmuting – accounts. Used strategically, this can help revive lapsed business relationships and reconnect with influencers or customers.

When Should Businesses Consider Unmuting Accounts?

According to Sprout Social, nearly 60% of people say Instagram helps them discover new products and services. So regaining visibility with old contacts on Instagram can be hugely beneficial.

As a consultant, I generally recommend entrepreneurs unmute accounts when:

  • A formerly influential brand ambassador has gone inactive. Unmuting reopens communication channels.
  • You want to resume an old business partnership or collaboration. Unmuting is a friendly re-opening gesture.
  • A disenchanted customer who complained before appears satisfied again. Unmuting shows their feedback was heard.
  • An industry influencer you relied on for insights stops posting. Unmuting might reengage them.

Step-by-Step Instructions to Unmute

Unmuting accounts is easy when you know how. As a guide for entrepreneurs, here are the steps:

Unmuting an Account‘s Posts

  1. Go to your profile and tap the menu icon.
  2. Go to Settings > Privacy > Muted Accounts.
  3. Tap the account you want to unmute.
  4. Tap Following on their profile.
  5. Toggle the Mute Posts switch off.

Unmuting an Account‘s Stories

  1. Go to your Stories page.
  2. Long press their grayed out profile icon.
  3. Tap Unmute Story.

Muting Tactfully Is Key

Based on my small business consulting experience, I always emphasize muting tactfully. Entrepreneurs should avoid mass muting influencers or customers.

Instead, use muting sparingly for accounts that consistently over-post or share irrelevant content. Periodically reassessing muted accounts to unmute those offering value again is good practice.

Final Advice

Muting and unmuting on Instagram should align with broader business goals. By unmuting strategically, entrepreneurs can revive neglected relationships and regain lost brand awareness.

For specialized consulting on optimizing Instagram for business, don‘t hesitate to reach out. With the right mute/unmute strategy, your brand can thrive on Instagram.