How Can You Tell If a Non-Friend is Looking at Your Facebook Page?

As an entrepreneur managing your personal and business social media presence, it‘s important to understand how Facebook‘s privacy settings and profile visibility tools work. With over 2.8 billion monthly active users, there‘s a good chance non-friends are viewing your profile. While Facebook doesn‘t show exactly who is looking, there are some smart techniques you can use to identify and analyze these outside viewers.

The Importance of Facebook Privacy Settings for Businesses

Before we look at tactics for spotting lurkers, it helps to review some key privacy best practices, especially for business profiles.

  • Limit Old Posts: Only go back 1-2 years for non-friends. This gives new visitors a sample of your content without overwhelming them.
  • Use Friends Lists: Segment friends, family, coworkers, etc. into lists to customize visibility.
  • Limit Default Visibility: Set non-friends to see only Public posts rather than All Posts.
  • Remove Former Connections: Regularly unfriend inactive connections to tighten up your network.

According to Sprout Social, 68% of users have adjusted their Facebook privacy settings, indicating privacy management is a priority for most.

Monitor Friend Requests for Unfamiliar Faces

One clue someone is lurking is them sending you a random friend request.

  • Check pending requests daily and look for people you don‘t know personally.
  • Deny friend requests that seem suspicious – this trains Facebook‘s algorithm over time.
  • Enable email notifications for all new friend requests so you don‘t miss any.

You should also periodically browse your message request filters. Non-friends trying to contact you will often land here.

Dive Into Your Facebook Page Insights

For business owners, your Facebook Page Insights reveal demographic data about your audience.

Under the Audience tab, look for:

  • Unexpected locations
  • Unusual age groups
  • Foreign languages

This signals people outside your target customer base are engaging with your Page.

Audience Origin % of Total Change
India 4.5% +2.3%
Germany 1.2% +0.6%

As you can see in the table above, India and Germany saw increased audience segments over the past month which could indicate new non-friend views.

Analyze "People You May Know" Carefully

This Facebook tool suggests new friends based on mutual connections, networks, location data, and more. But it may also show people who have been viewing your profile without any other commonality.

Here are some tips for evaluating PYMK suggestions:

  • Scan for unfamiliar faces
  • Hover over their name to view any shared connections or interests
  • If you have zero mutual friends, they may have found you by searching or lurking
  • Delete PYMK suggestions that seem suspicious or like fake accounts

Inspect Your Profile as a Non-Friend

The View As tool lets you see what your profile looks like to non-friends or specific friend lists.

To use it:

  1. Click the 3 dots by Activity Log
  2. Select View As
  3. Choose Public to view your profile as a non-friend would

This gives you insight into what strangers see when viewing your profile. If your profile is private, that‘s a sign lurkers won‘t see much.

Trust Official Facebook Tools

Avoid third-party apps that claim to show exactly who viewed your profile. They often cannot access or provide this data reliably.

Instead, leverage Facebook‘s official settings and tools to manage visibility. Keep your friend list tidy, limit old posts, and review insights for the most accurate view.

While not foolproof, these tips will give you valuable insight into who may be lurking on your profile as well as how to protect your privacy. As an entrepreneur, it‘s worth investing time into thoughtfully managing your social media presence.