As a consultant dedicated to helping small businesses succeed, I‘m often asked about the latest digital platforms and communities that entrepreneurs can leverage to grow their customer base. One name that keeps coming up is Discord – but many wonder just how big and influential this chat app has become. Well, I‘ve done the research and the numbers speak for themselves…Discord has exploded into one of the largest social media platforms on the planet!
Massive and Rapid User Base Growth
Let‘s start by looking at Discord‘s total registered users over the past few years:
Year - Registered Users
2017 - 45 million
2019 - 250 million
2021 - 350 million
2023 - 300+ million
As you can see, registered members have skyrocketed from 45 million to over 300 million in just six years!
Even more telling is Discord‘s monthly active user (MAU) count, which reached 150 million in 2021. This shows that not only are people signing up, but they‘re actively using Discord regularly to interact with server communities.
My friends, that kind of exponential growth is astonishing and puts Discord on par with social media titans like Twitter. But we‘ve only just scratched the surface of what makes this platform so big!
Big Money Bringing Big Valuations
Now normally businesses don‘t reveal their internal finances…but as a private company, Discord shares valuation figures after funding rounds which provide insight into their large-and-growing revenues.
Discord‘s valuation leapt from $3.5 billion in 2019 to a whopping $15 billion by 2021! Driving this is annual revenue expanding from $45 million to $200+ million over the same period according to company reports.
So where‘s all this money coming from?
Well in Discord‘s case, subscriptions for premium memberships, targeted advertising, and partnerships deals with major brands all bring in big dollars. With new features and larger user bases allowing additional monetization, you better believe revenues here will continue soaring!
Big Opportunities for Small Businesses
The numbers tell a compelling story – Discord has entrenched itself as a top-tier social media platform and digital community hub.
So what does this mean for small business owners like yourself? Well, it represents a tremendous opportunity to directly engage with your customers, broadcast announcements, facilitate discussions, and foster lasting connections through Discord servers.
With robust tools for community building engagement, affordable pricing plans, and an audience of over 150 million monthly active members, Discord offers unparalleled access and reach.
Curious to learn more or need help getting started? As your small business consultant, I‘m here to help companies successfully leverage platforms like Discord! Reach out anytime to strategize or set up your very own server.
The bottom line? Discord has cemented itself as an influential digital giant – and small businesses can absolutely tap into its community vibrancy!