As an entrepreneurship consultant, I‘ve helped countless small and medium-sized businesses thrive on Instagram. A powerful Instagram presence is invaluable for promoting your brand, connecting with customers, and driving sales. However, growing an engaged following takes an enormous amount of time and strategy.
Many businesses turned to growth automation services like Follow Adder to shortcut the process. At its peak, Follow Adder was revolutionary – but increased restrictions from Instagram led to its decline and shutdown in 2022.
Follow Adder‘s story serves as a cautionary tale for Instagram growth. To succeed today, businesses need real human connection and optimized social media marketing tactics. As your consultant, I‘ll share actionable insights on the Follow Adder saga.
The Allure of Effortless Growth
When Follow Adder launched in 2011, it offered businesses an irresistible value proposition: automated Instagram growth. The service allowed users to:
- Automatically like 300+ posts per hour
- Follow 800+ new users per day
- Comment 150+ times per hour
- Direct message unlimited users
Follow Adder also provided advanced analytics on audience demographics and engagement. And it allowed users to manage unlimited Instagram accounts from one intuitive dashboard.
For business owners, the appeal was clear: hands-off Instagram growth. Follow Adder promised to save dozens of hours per week while growing your followers exponentially.
By 2016, Follow Adder had attracted over 100,000 users. Influencers, brands, agencies, and entrepreneurs became devotees. The service charged up to $940 for a yearly subscription – and users felt it was worth every penny.
The Fallout from Algorithm Changes
However, Instagram increasingly disapproved of services like Follow Adder. Automation went against Instagram‘s vision of authentic human connection.
Throughout 2018-2022, Instagram rolled out a series of algorithm updates and restrictions specifically targeting growth services:
- Limiting API access: Made it harder for services to access user data.
- Adding CAPTCHAs: Required human verification to perform key actions.
- Enhancing security: Detected and flagged automated behavior more quickly.
- Restricting activity: Began deleting likes, follows and comments from suspected bots.
These changes severely limited what Follow Adder could accomplish. Engagement from the tool would get deleted or banned rapidly. Follow Adder struggled to adapt, and users reported a steep decline in the service‘s effectiveness.
By March 2022, Follow Adder announced it was shutting down for good. Countless businesses were left scrambling for an alternative.
The Real-World Impact
As a consultant, I‘ve seen firsthand the impact when businesses rely too heavily on services like Follow Adder:
- A fashion brand with 32,000 Instagram followers built through Follow Adder saw engagement drop 65% after the shutdown. Their growth wasn‘t genuine.
- A social media marketing agency lost dozens of clients after Follow Adder stopped working. They struggled to offer an alternative.
- An influencer with 150,000 Instagram followers saw her engagement tank. She lost sponsorships.
Losing Follow Adder was devastating for businesses who focused on vanity metrics like follower count over real community-building.
Moving Forward: Authenticity Over Automation
So what‘s the path forward? How can businesses succeed on Instagram after Follow Adder?
Here are my top recommendations as your consultant:
Invest time in thoughtful content creation. High-quality, valuable content is essential for any marketing channel, especially social media. Rote automation can‘t compete.
Engage with your niche through comments and strategic collaborations. Seek out potential partners, influencers and brand ambassadors who authentically align with your brand. Interact genuinely with followers.
Run giveaways and contests to incentivize engagement. Increase visibility through hashtag campaigns and video content. Drive real excitement around your brand.
Focus on analytics insights over vanity metrics. Track engagement rates, website traffic, sales influenced, and other metrics that truly reflect business growth. Follower count means little on its own.
Keep experimenting with new features. Instagram is constantly evolving. Try things like Shoppable Posts, Live Videos, and IGTV Series to stand out in the feed.
Work with an experienced social media manager. Consider hiring help to execute a thoughtful Instagram strategy if bandwidth is limited internally.
With a focus on human connection over automation, your business can still achieve Instagram success. Let me know if you need any additional guidance in developing your social media marketing strategy after the Follow Adder fallout. I‘m here to help advise you every step of the way.