With nearly 3 billion monthly active users, Facebook remains the king of social media. For entrepreneurs and marketers, Facebook presents unparalleled opportunities to reach customers and grow businesses.
But what do the latest Facebook statistics reveal about its massive user base? How can you use these insights to enhance your marketing approach?
As an entrepreneur who has leveraged Facebook since 2007, I‘ll share an in-depth analysis of Facebook‘s user data and trends. Whether you‘re starting a business or optimizing an existing marketing strategy, these updated Facebook user statistics for 2024 will help guide your decisions.
Steady Growth in Facebook‘s Monthly Active Users
Facebook continues growing its user base steadily year after year.
- As of Q4 2022, Facebook had 2.96 billion monthly active users (MAUs), up 4% year-over-year.
- Monthly active users have grown every quarter since Q4 2017, when Facebook passed 2 billion MAUs.
- Over the past decade, Facebook has added nearly 1 billion new users. MAUs were 1.97 billion in Q3 2013.
This upward trajectory shows Facebook‘s continuing ability to attract new users globally across demographics. The platform‘s stickiness also keeps people engaged once they‘ve joined.
For marketers, it means an ever-expanding audience to target long-term. Facebook‘s sheer user size offers unparalleled reach.
Who‘s Using Facebook in 2024? Demographic Insights
Facebook has broad appeal, but certain demographics dominate among its active users.
- 65% of monthly active users are under 35 as of Q3 2022. This signifies Facebook‘s strength among Millennial and Gen Z audiences.
- 56% of MAUs are female vs 44% male as of Q3 2022. Facebook slightly over-indexes among women.
- The top countries by monthly active users are India (350 million), USA (190 million), and Indonesia (170 million) as of Q4 2022. Developing countries play a key role.
These demographics allow precise targeting of Facebook campaigns. Brands selling to women ages 18-34 in India, for example, have direct access to tens of millions of potential customers.
The Shift to Mobile Deepens
An overwhelming majority of Facebook users now access it primarily via mobile devices.
- In Q4 2022, 98.5% of Facebook‘s MAUs engaged through mobile, while just 1.5% used desktop only.
- Mobile-only users have risen steadily over the past decade, from 8.7% in Q4 2013 to over 90% currently.
This mobile dominance enables messaging, notifications, and bite-sized content consumption throughout the day. It creates new use cases for businesses as well.
For marketers, optimizing Facebook content and ads for mobile is now non-negotiable. Mobile and Stories ad formats work best.
More Time Spent on Facebook Than Any Other App
Facebook tops the charts in terms of time spent per user.
- In Q4 2022, people spent an average of 15.5 minutes per day on the Facebook app worldwide.
- This exceeds time spent on leading social apps like Instagram (11.1 minutes) and Snapchat (9.4 minutes).
- On Android alone, people average over 48 minutes per day on Facebook.
This remarkable engagement demonstrates Facebook‘s stickiness. For businesses, it means more opportunity to capture attention amidst busy lives and fragmenting media.
Turning Engagement into Revenue
Facebook generated $117 billion in advertising revenue in 2021, up 37% year-over-year.
- Ads accounted for 97.5% of Facebook‘s total Q4 2022 revenue. Its ad business drives growth.
- Facebook ad pricing has risen steadily, with average price per ad up 22% in Q4 2022 vs Q4 2021.
- The average revenue per worldwide Facebook user was $10.57 in Q4 2022, up 18% year-over-year.
Facebook is successfully monetizing its highly engaged user base through targeted advertising. Businesses of all sizes can leverage these capabilities at varying spending levels.
Key Takeaways for Marketers
For entrepreneurs and marketers, Facebook provides a powerful platform to connect with current and potential customers. Tailoring your strategy based on its user statistics and trends can drive results.
- Lean into Facebook‘s strength among youth audiences but don‘t ignore broader age groups.
- Make mobile optimization a priority, from creative to conversion.
- Capture attention by embracing video and interactive formats.
- Refine targeting parameters to maximize relevance.
- Analyze performance data to increase ad ROI over time.
By staying data-driven as Facebook evolves, marketers can build brand awareness, generate leads, and boost sales through the world‘s largest social network.
