Facebook Messenger has cemented itself as one of the most widely used messaging platforms in the world. As an entrepreneur in 2023, it‘s important to understand Messenger‘s massive reach and how you can effectively utilize it to communicate with customers and grow your business.
The Staggering Scale of Facebook Messenger
As of January 2023, Facebook Messenger has over 931 million monthly active users according to Facebook‘s internal data. That‘s down from 1.3 billion users in 2021, but still unbelievably widespread penetration around the globe.
To put that in perspective, if Messenger was a country, it would be the 3rd most populous country in the world!
The following graph from Statista illustrates Messenger‘s growth over the past five years:
Messenger usage declined in 2022 along with Facebook‘s overall user base. But even so, nearly 1 in 7 people on Earth actively use Messenger every month.
Messenger Usage and Growth by Country
Messenger has especially strong traction in developing countries. Here are the top 5 countries by active Messenger users according to January 2023 data:
- India – 117.6 million
- Brazil – 62.1 million
- Mexico – 57.8 million
- Vietnam – 52.7 million
- Philippines – 52 million
India alone accounts for over 12% of Messenger‘s user base. Meanwhile, Brazil, Mexico and Vietnam have all seen double digit percentage growth in Messenger users over the past year.
Generational Differences in Messenger Usage
When segmented by age, Messenger use is highest among 25-34 year olds according to surveys by Statista. Over 23% of Messenger users fall into this cohort.
However, a majority of users are still over 35, suggesting Messenger has very wide adoption across generations. Over 50% of users are 35 and up.
Why Messenger Matters for Your Business
Given Messenger‘s immense reach, it provides a massive opportunity to connect with existing and potential customers. Compared to other social networks like Facebook and Instagram, people tend to check Messenger more frequently throughout the day.
As an entrepreneur, you should consider incorporating Messenger into your marketing strategy in the following ways:
- Chatbots: Build automated chatbots to qualify leads, provide support, and drive sales 24/7.
- Click-to-Message Ads: Target your audience with ads that allow instant messaging.
- Messenger Extensions: Offer value-added customer experiences like order tracking and live support.
- Messenger API: Develop custom tools and apps for Messenger to boost engagement.
The future looks bright for Messenger marketing. Make sure your business is ready to capitalize on its potential!