Top 10 Elderly Instagram Influencers: The Cool Grandparents of Social Media

In today‘s influencer marketing landscape, seniors are the surprising new stars. Elderly influencers are dominating Instagram and TikTok, amassing millions of engaged followers. Unlike ephemeral teen and 20-something influencers, these influencers aged 60+ have life experience, authenticity and wise perspectives that resonate across generations.

As a small business consultant helping entrepreneurs succeed online, I‘ve seen the power of influencer marketing. Partnering with the right influencer can take a brand from zero to hero almost overnight. That‘s why every brand should pay attention to these elderly influencers who are rewriting the rules with their viral success.

Below I‘ve analyzed the top 10 senior influencers on Instagram based on followers, engagement and growth. Whether you‘re looking for humor, fashion, lifestyle or fitness inspo, these wise grandparents of social media have you covered.

1. Helen Ruth Elam – @baddiewinkle

At 93 years old, Helen Ruth Elam, better known as @baddiewinkle on Instagram, is the oldest and most popular elderly influencer. The self-proclaimed "glam-ma" has rocked rainbow braids, tiny sunglasses and booty shorts since she created her account in 2014.

With her cool streetstyle and IDGAF attitude, she‘s amassed 3.7 million followers with her motto "Age is just a number, and mine is unlisted." She‘s worked with brands like Missguided, Australian finance company Stash and Smirnoff. A documentary on her life called Baddiewinkle was released in 2017.

Over the past 5 years, Baddiewinkle‘s followers have grown an impressive 4800% and her posts average 20,000 likes. She makes around $15,000 per sponsored post, but her rates are sure to increase as her popularity continues to skyrocket.

2. Lyn Slater – @iconaccidental

Professor turned model Lyn Slater is the 67-year-old "accidental icon" behind one of the original elderly influencer accounts. With her trademark gravity-defying grey locks, bold style and striking self-confidence, she‘s inspired over 800,000 Instagram followers since 2014.

Slater never expected to become Insta-famous in her 60s. She started her account to share her edgy NYC #OOTD (Outfit of The Day) as a creative outlet. Her fans adore her youthful spirit and willingness to experiment with trends at any age.

Slater has partnered with brands like Missoni, Louis Vuitton, Jones New York and Oribe Hair. She also launched her own fashion line in 2016. Her posts reach over 40,000 people and have a solid engagement rate of 3-5%. For sponsored content, she charges around $1,500 per post.

3. Moon Lin – @moonlin0106

At 97, Taiwanese stylist Moon Lin is Instagram‘s coolest senior style star. Her feed of edgy streetwear looks and luxury labels has earned her over 113k grinning fans.

Moon started posting outfit pics in 2016 taken by her photographer grandson. Her signature aesthetic is oversized hoodies, retro Nike sneakers, cool puffer jackets and baseball caps. Fashion lovers adore her carefree attitude that proves personal style has no expiration date.

In just 2 years on Instagram, Moon‘s following has grown by a massive 770%. Her engagement rate is an envious 8-10%. As one of the top Asian elderly influencers, she could easily charge over $1,000 per sponsored post.

4. Grandma Ann – @grandmaann

At 100 years old, Grandma Ann is TikTok‘s favorite fast-talking granny. With her no-nonsense attitude and witty comebacks, she‘s cracked up over 1.4 million fans.

Ann first went viral in 2019 when her grandson started filming their funny everyday conversations. Her most popular videos get up to 15 million views. Fans love her spunky personality and humorous takes on relationships, pop culture and life.

Over the past year, Grandma Ann‘s following has exploded by 520%. Her videos have been collectively viewed over 800 million times. As a top comedy influencer, she likely charges a minimum of $2,500 for brand sponsorships.

5. Sarah-Jane Adams – @saramaijewels

63-year-old Sarah-Jane Adams is the silver-haired founder of jewelry brand Sara Mai. She started posting behind-the-scenes style shots in 2015 to market her designs. But her feed soon morphed into an empowering platform about aging gracefully.

With the witty hashtag #mystripesaremywrinkles, Adams redefines beauty. Her 203k followers love her glamorous selfies, wisdom on wellness and mantra to "grow old disgracefully." She‘s worked with labels like Ralph Lauren and 7 For All Mankind.

In the past 3 years, Adams has increased her following by 140% with an engagement rate of 2-3%. As an aspirational senior style influencer, her fee is approximately $500 per sponsored post.

6. Joan MacDonald – @trainwithjoan

At 82 years old, Joan MacDonald proves that fitness has no age limit. The spirited octogenarian shares workout videos and health tips with her 930k Instagram fans.

A late bloomer to fitness, Joan didn‘t start exercising regularly until her late 70s. Now she does weekly strength training sessions and daily 30-minute walks. Her followers love her message that you‘re never too old to reinvent yourself.

Since 2019, Joan‘s following has surged by an incredible 4600%. Her videos receive over 30,000 views and 10,000 likes. As a leading senior fitness influencer, Joan likely charges around $1,000 per sponsored post.

7. Helen Van Winkle – @helenvanwinkle

Helen Van Winkle, also known as Baddie Winkle‘s mom, proves influencer talent runs in the family. At 87 years old, Helen entertains 240k fans with her singing and rapping videos.

Helen has gone viral multiple times for her remixes of hit songs like Lil Nas X‘s "Old Town Road." Fans adore her youthful spirit and encourage her to "drop that album granny!"

Helen‘s account has grown 185% in 2 years. Her posts get an above average 4-5% engagement rate. As an up-and-coming elderly influencer, she probably earns around $500 per sponsored post.

8. Linda Rodin – @lindarodin

Fashion model and former stylist Linda Rodin has been an Instagram style star since her 60s. The silver-haired septuagenarian shares her minimalist NYC outfits with 305k fans.

Rodin has walked the runway for The Row, starred in campaigns for J.Crew and launched her own luxury skincare line. Followers obsess over her timeless style, laidback vibe and philosophies on beauty.

Over the past 4 years, Rodin‘s following has increased by 170%. She maintains an impressive engagement rate of 4-6% per post. As a premium fashion influencer, Linda likely charges around $3,000 per sponsored post.

9. Lili Hayes – @lili_hayes

73-year-old Lili Hayes entertains her 630k fans with hilarious sketches and parodies. The Israeli-American runs a gag gift shop in LA.

Lili originally went viral in 2018 when her grandson posted their funny interactions. Now she stars in offbeat music videos and parody skits fans love. Her trademark witty banter has also won over 1.2 million TikTok followers.

Since kicking off her influencer career in 2018, Lili‘s following has exploded by 2100%. Her videos average 15-20k likes and get up to 150k views. As a top comedy influencer, she likely earns $2,000-3,000 per branded content post.

10. AcademicallyChic – @academicallychic

The mysteriously chic @academicallychic proves style has no age. Her 280k fans can‘t get enough of her preppy college aesthetic.

This influencer‘s real identity remains unknown – she posts photos wearing vintage-inspired clothes, classic cat-eye glasses and pearls. Followers love recreating her looks as she mixes high-end brands with thrifted finds.

In just 2 years, her following has grown by 1100%. Engagement hovers around 3% per post. As a niche elderly fashion influencer, she likely charges around $500 per sponsored post.

Key Takeaways for Brands

This new wave of elderly influencers presents a huge opportunity for brands. Partnering with the right senior influencer allows you to:

  • Tap into their committed follower base hungry for realness and wisdom
  • Expand your reach to new demographics beyond fickle millennials
  • Align your brand with positive role models and elevate your messaging
  • Drive sales by leveraging their credibility and word-of-mouth power

The secret is finding an on-brand match. For fashion and beauty brands, style icons like Baddie Winkle, Accidental Icon and AcademicallyChic are perfect. Health and wellness brands should partner with fitness guru Joan MacDonald. And any brand looking to add humor can team up with comedy queen Grandma Ann.

The bottom line? Don‘t sleep on elderly influencers. These are not your grandma‘s grandparents. They offer brands the rare combination of novelty, authority and engagement. Let the top 10 influencers above inspire you to think outside the box. Because on social media, influence, connection and creativity know no age.