The holidays often account for 30% of annual sales for many ecommerce businesses – and with consumers projected to spend over $200 billion online this holiday season alone according to Adobe Analytics data, the opportunities are immense.
But with stiffer competition, it‘s crucial to offer unique digital products that cut through the noise. Whether you‘re looking to boost recurring revenue or tap into seasonal demand, here are 15 digital best-sellers perfect for spicing up your holiday sales.
Festive Graphic Design Templates
The holiday season ushers in a flurry of events, parties, newsletters, and social media posts. Help both businesses and individuals easily create customized holiday graphics with ready-made templates.
Consider offering:
- Social media post templates: Provide backgrounds and graphics sized for Instagram, Facebook, etc. Make it easy to drop in photos and custom text.
- Digital holiday cards: Capitalize on the 10 billion holiday cards sent each year in the U.S. alone.
- Party invitations: From cookie exchanges to ugly sweater parties, help hosts spread holiday cheer.
- Gift certificates: Let service businesses like spas boost holiday sales with stylish, editable gift card designs.
Top-performing Etsy shop Holidesigns sells stylish invitation suites starting at $7 per template. Offer bundles to boost average order value.
Customizable Christmas Newsletters
Over 75% of U.S. households report reading company holiday newsletters. Stand out from the generic holiday card crush by letting businesses send customized, brand-aligned holiday greetings showcasing their growth and values.
Make it easy for them to swap logos, photos, headers, and text in provided templates. Offer fonts, color schemes, and design choices that work for a variety of industries.
Up the ante with version personalization – data shows personalized subject lines boost open rates by over 26%.
Specialized Christmas Craft Patterns
Leisurely holiday breaks are prime time for crafting. Tap into the $44 billion arts & crafts industry with niche knitting, sewing, and craft patterns for holiday projects.
Categorize patterns for ease of discovery – consider groupings like:
- Cozy Christmas sewing projects like stockings, wreaths, plushies
- Holiday wood burnings like ornaments and signs
- Christmas-themed crochet patterns for snowflakes, gnomes, mini trees
- Knitting patterns for holiday sweaters, socks, mittens
Photography-rich tutorials with detailed steps and supply lists inspire users and build trust in your patterns‘ quality.
Custom Video Christmas Cards
Help customers spread holiday greetings in a smarter, speedier, more heartfelt way. Provide user-friendly tools for creating short personalized video Christmas cards.
Offer chroma key editing options for easy custom backdrops and effects. Guide users on choosing holiday borders, inserting photos/logos, timing cuts, adding text captions, and more to output high-quality video files or animated GIFs.
Bonus idea – help small businesses send custom video cards to clients conveying their gratitude and holiday wishes.
Specialty Christmas Font Bundles
Fonts subtly influence everything from branding to websites and printables. For designers and small business owners, bundling holiday-themed fonts can be a big win.
Curate 5-10 Christmas-centric fonts as downloadable collections focused on styles like:
- Classic elegant script fonts
- Whimsical hand-lettered display fonts
- Vintage wood type designs
Share holiday font tips and install instructions to delight customers. Provide licenses for commercial use.
Customizable Holiday Music & Sounds
Set the festive mood with original compositions, sound effects, and audio editable with your customers‘ brand names and holiday messages built right in.
Offer small businesses customized holiday tunes they can legally use as hold music, radio spots, or in video projects. Prepare family or company-specific audio greeting cards for them as well.
For video creators, provide holiday background scores and special effects like sleigh bells, carolers, applause, and more to spice up holiday social media videos.
Subscription Christmas Activity Boxes
Help families make the most of together time this Christmas with subscription boxes packed with holiday activities.
Develop engaging content for different ages like:
- For kids – printable scavenger hunts, crafts, coloring pages, games
- For teens – hot chocolate recipes, holiday movie bingo, festive challenges
- For families – gingerbread house kits, customizable Elf on the Shelf scenes
Bonuses like video instructions, shopping/to-do list templates, playlists, and even gift ideas extend value.
Offer monthly and seasonal digital subscriptions, printable or paper variants.
Personalized Santa Mail
What‘s better than receiving mail from the North Pole? Help parents wow kids with personalized letters from Santa complete with their Christmas wish lists, fun facts, and cheer.
Provide easy-to-edit Santa letter templates that areprintable for framing. Guide parents on details like adopting Santa‘s voice, adding custom postmarks and stamps for authenticity.
Set up single order or monthly subscription options. Capture child demographics to continually improve personalization.
Custom Holiday Ebooks
Leverage your content creation strengths this holiday season by offering tailored, client-ready electronic books and guides around Christmas themes.
Consider relevant topics like:
- Holiday lookbooks for fashion boutiques
- Festive cocktail recipe books for bars/restaurants
- Christmas activity guides for schools
- "Shop Small/Shop Local" gift guides
- Sustainable holiday tips
- Personalized children‘s stories
Whatever niche fits your expertise – serve it up as a polished PDF ebook branded to your clients‘ tastes.
Bespoke Holiday Newsletter Writing
While over 75% of customers report reading holiday newsletters, fewer than 30% of small businesses send them. Stand apart as the holiday hero for entrepreneurs by crafting engaging end-of-year newsletters tailored to brands across industries.
With provided content, weave in metrics, milestones, and anecdotes that resonate with your clients‘ audiences. Adopt celebratory yet informative tones that stay true to their voices.
Offer tiered pricing based on elements included like personalized versions, graphics, videos, and polls to nudge engagement.
Seasonal Social Ad Management
The average order value this Cyber Week was $136 – that‘s 126% higher than average. Help ecommerce businesses hook holiday buyers and efficiently scale leads with managed Facebook and Instagram holiday ad campaigns tied to special deals and discounts.
As their outsourced marketing manager, leverage interest/buyer audience targeting, retargeting, lookalike profiling, and creative testing across ad sets to deliver 3-5X ROAS for clients this peak season.
Custom Digital Christmas Crackers
Reimagine classic British Christmas crackers with modern digital versions featuring holiday soundtracks, games, quizzes, jokes, lucky numbers, QR code-activated prizes like gift cards and discounts, plus personalized messages and images.
Help users create branded digital crackers for corporate holiday parties, client gifts, fundraisers, or even as unique invitations guaranteeing RSVPs!
With smart packaging and positioning, this reinvented tradition can appeal to millennials and Gen Zers too.
Conclusion
Ecommerce can feel overwhelming amid stiff holiday competition – but zeroing in on digital products aligned with emerging trends, seasonal demand shifts, and underserved use cases gives your business an upper hand.
Use this list of best-selling ideas as inspiration for crafting digital goods that spread merry and bright vibes while decking your halls with serious holiday profits.
Wishing you a profitable holiday season and a business that snowballs into next year!
