20 Compelling CMS Market Share and Usage Statistics for Small Businesses in 2024

As a small business entrepreneur who has launched multiple websites over the past decade, I‘ve tried all the most popular CMS (content management system) platforms. Choosing the right CMS can have a significant impact in getting your online presence off the ground and running smoothly.

In this article, I‘ll share the most important CMS market share and usage statistics you need to inform your decision when selecting a CMS this year.

WordPress Growth and Dominance Explained

With over 63% market share globally, WordPress overwhelmingly dominates the CMS landscape. But why?

As an open source CMS, WordPress is accessible and flexible. With over 31,000 free themes and thousands of plugins available, entrepreneurs can launch professional online stores and blogs quickly and cheaply. No wonder WordPress powers over 43% of all websites worldwide!

WordPress Usage Statistics:

  • Used by 66.4% of the top 10 million websites as of February 2023
  • Powers over 64% of the top 100,000 websites
  • Total sites using WordPress expected to hit 100 million by end of 2023

For many entrepreneurs, WordPress strikes the optimal balance of simplicity and customization features out of the box. With my clients, we are able to get websites and blogs operational within the first week on average.

Open Source vs Proprietary: Key Considerations

While WordPress gets a lot of hype as the leading open source CMS, proprietary platforms like Squarespace offer advantages like reliable support teams and no server management required.

Based on my experience, open source CMS solutions tend to provide greater long-term flexibility, while proprietary systems create faster out-of-box experiences for less technical users. Still, great options exist across both categories.

Leading Proprietary CMS Platform Statistics:

  • Squarespace: 4.7% CMS market share with over 3 million sites
  • Wix: Over 6 million users and growing by an average 149% YoY
  • Webflow: Builds over 8,000 new sites per day on average

No single CMS solution works perfectly for every entrepreneur. Assessing your budget, timeline, technical capabilities and long-term goals helps narrow your search.

Top CMS Options for Small Business Owners

While enterprise-focused CMS platforms like Sitecore, Adobe Experience Manager and Bloomreach capture significant market share, these solutions tend to prove too complex and costly for small business needs.

Instead, I typically recommend one of three options for entrepreneurs based on their goals and technical expertise:

  1. WordPress (for blog sites and basic online stores)
  2. WooCommerce / WordPress (for eCommerce stores with up to ~$1M in annual revenue)
  3. Shopify (for launching and scaling eCommerce brands quickly)

Key Statistics for SMB-Focused CMS:

  • Over 4 million blogs running on WordPress in the US alone
  • WooCommerce powers 36.7%+ of all CMS-based eCommerce sites
  • Shopify enables over 1.75+ million businesses worldwide

While migrating CMS platforms introduces headaches, it remains fairly straightforward to transition from WordPress to WooCommerce or Shopify as your business grows. Starting out on WordPress provides maximum flexibility.

Evaluating Your CMS Needs

Instead of getting overwhelmed by all the CMS options out there, I coach my consulting clients to focus their evaluation across four key categories:

Functionality: Will this CMS support your needed core features and integration abilities both now and in the future?

Ease of Use: Does the interface and workflow match your team‘s technical capabilities?

Scalability: Can this platform scale with your growth without slowdowns or loss of features?

Budget: Are the pricing model and forecasted costs aligned with your revenue projections?

Answering these questions for your specific business eliminates more than 90% of CMS platforms immediately, leaving you with only viable options. From there, I provide hands-on demonstrations with my clients‘ input data to determine the best system fit.

Conclusion: Focus on the Fundamentals

Rather than getting distracted by the thousands of CMS options flooding the market, small business entrepreneurs should focus on the core fundamentals for their unique situation:

  • Evaluating CMS platforms across functionality, ease of use, scalability and budget fit
  • Prioritizing flexibility for future needs during initial platform selection
  • Starting with an open source system like WordPress for most online businesses
  • Upgrading to WooCommerce or Shopify if launching an high-growth eCommerce play

While market share statistics provide useful context, your decision fundamentally relies on aligning the CMS solution to your entrepreneurial objectives and capabilities. By taking this focused approach from the start, you‘ll set your digital presence up for sustainable success.

What questions do you still have about selecting the right CMS platform? As an entrepreneurship consultant, I‘m happy to provide tailored recommendations based on your individual business goals and constraints. Please reach out anytime!