As an entrepreneurship consultant, I‘ve seen my fair share of quirky internet memes go viral. But few have captivated worldwide audiences like the energetic head-bobbing catJAM emote. In this article, we‘ll dive deep into how an adorable furball became a global Twitch phenomenon.
Origins: A Drumming Sensation
In October 2020, Turkish musician Bilal Göregen posted a YouTube video playing the darbuka drum. Swaying in the background was a snow-white cat bopping its head to the beat. The video exploded after getting reposted on TikTok by user @micklagi, amassing over 800,000 views in under a month.
Göregen‘s funky feline found fame on Twitter and Reddit too. When popular Twitch streamer xQcOW saw it, he requested the vibing kitty be made into an emote for his over 7.2 million followers. The catJAM emote debuted on Twitch and took off from there.
Spreading Twitch Joy: The Emote Goes Viral
Soon the catJAM emote was popping up in chats everywhere whenever an upbeat song played on stream. Viewers used it to express excitement and collectively enjoy the music.
According to TwitchTracker, catJAM became the 15th most used emote within months. By 2021, over 55,000 unique chatters were catJAMming daily.
The emote even earned a Shorty Award nomination for "Best Twitch Emote." Its popularity remains high today as streamers and fans continue sharing musical moments.
Meaning: Channeling Positive Vibes
When you see that head-bobbing cat, it symbolizes joy, excitement, and fun. CatJAM conveys:
- Jamming/grooving out to good tunes
- Having an amazing time in the moment
- Spreading positive vibes
- Sharing great music
The emote has become a way for online communities to bond over their love of music. Dropping a catJAM is like saying "Let‘s dance together!"
Explaining the Head Bob: Cats‘ Sensitive Hearing
As a cat owner myself, I used to wonder why cats bob their heads to music. After consulting some veterinarian friends, I discovered cats‘ ear anatomy makes them far more attuned to sound nuances than humans.
- Cats hear in a range up to 65 kHz versus 20 kHz for humans
- A cat‘s 32 ear muscles allow directional control
- Head-bobbing may help them parse rhythms and beats
So while the original video is edited, cats can absolutely feel the groove! No catnip required.
The Cultural Legacy of catJAM
The ebullient energy of this emote has cemented its place in internet pop culture. Beyond Twitch, you‘ll see catJAM memes on Twitter, Youtube, and TikTok.
It adds a dose of pure fun to our online interactions. In a world where negativity often grabs headlines, isn‘t it great to see people bonding over music and cute cats?
So if you hear an enticing beat, throw up a catJAM and start nodding along. Let this groovy kitty bring some good vibrations to your day!