10 Best Sales Funnel Tools for Lead Generation in 2023

Hey there! As an online business strategist, I‘ve helped dozens of companies assess tools to increase pipeline growth and revenue. In this comprehensive guide, we‘ll explore the top sales funnel software making an impact right now.

Whether you sell products, services, coaching, events or more, smart funnel builders equip you to turn strangers into delighted customers at scale.

Why Do Sales Funnels Matter So Much?

Imagine you operated a brick and mortar store…you‘d welcome every visitor, guide them to products they want, offer helpful suggestions, make checkout simple, and encourage additional purchases. Online it‘s harder with faceless websites and no salespeople!

That‘s where sales funnels come in…they map out that guided journey digitally.

Benefits include:

  • Visualize the path from ad view to paying customer
  • Identify sites/offers not converting customers
  • Personalize content/messaging based on behavior
  • Scale your sales process for exponential growth
  • Save hours manually nurturing leads and customers

In fact, research shows companies using this software grow 49% faster on average! Those are massive revenue impacts.

Now, let‘s check out the top platforms available to optimize your workflow – from small startups to large enterprises! I‘ll equip you to pick what fits best.

#1 Systeme: Best for Easy Sales Funnels

Systeme is my top choice for fast funnel building thanks to the straightforward drag-and-drop editor. Without any technical skills, you can map your customer journey in minutes!

I‘d recommend Systeme for:

  • Service Businesses – Set up workflows to book calls, send proposals, upsell, etc
  • Coaches & Consultants – Automate nurturing sequences after a program purchase
  • Agencies – Visualize client onboarding from inquiry to retained contracts
  • SaaS Companies – Connect ad views to in-app actions to subscription payments

Beyond beautiful pages, Systeme provides email marketing, memberships, and built-in affiliate promotions so your entire customer lifecycle is handled in one platform.

And with real-time analytics, you‘ll know immediately which funnel offers convert best! At super reasonable pricing too, Systeme brings enterprise power to early stage companies.

#2 ClickFunnels: Maximum Sales Funnel Customization

If you‘ve got more complex needs or want endless customization capabilities, ClickFunnels is an exceptional choice loved by experts.

It still uses easy drag-and-drop editing anyone can handle. But you‘ve got far more advanced options to:

  • Tailor checkouts with custom fields
  • Integrate scarcity and countdowns
  • Set up intricate multi-path funnels with unique messaging/offers along each route.

For example, an online course creator could design one track for returning students with special loyalty pricing versus new prospects.

You can build virtually any type of funnel imaginable from webinars to product launches and everything between! ClickFunnels works great if you‘ve got an established brand or larger business.

#3 ActiveCampaign – Marketing Automation Focused

We can‘t discuss sales funnel software without mentioning ActiveCampaign! Their incredibly sophisticated behavioral automations take the work out of lead nurturing so you can scale faster.

Segment contacts any way you want, then create sequences that engage them over time like:

  • 4 educational emails over 2 weeks post signup
  • Requesting product demo triggers discount offer
  • Abandoned cart saving sequence with 10% off

Combine that with their and event tracking from your website, apps, etc. and you‘ve got serious insight on funnel performance!

ActiveCampaign even offers its own native CRM and sales enablement tools beyond basic email marketing. For complex marketing automation, this platform shines bright.

More Top Options Worth Exploring

Beyond those leaders, numerous alternatives meet different business sizes and budgets. I encourage selecting 2-3 options that align best to your needs and trying free demos.

Ontraport – Combines funnel building and visual mapping with a full-featured CRM for managing leads.

LeadPages – The easiest landing page and opt-in form builder to quickly capture leads.

ThriveCart – Specifically optimized for selling high-ticket products, programs and services.

Kartra – An all-in-one suite with funnel software, email, membership sites, help desk and more.

And there are so many more excellent solutions not covered above that deserve consideration as well!

The key is mapping your customer journey beforepicking tools aligned to each step and need. Avoid overload by starting simple and expanding functionality over time.


Let‘s Map Out Your Ideal Sales Funnel Journey

Now you‘ve got the lay of the land on capable sales funnel software.

But where to begin actually mapping your specific customer path?

I‘d be happy to offer my expertise guiding you through an ideal workflow for your business model and clients. Just reply back or schedule a quick call!

http://calendly.com/mybusinesshelp

Hope this guide brought helpful clarity navigating the platforms available to turn visitors into delighted customers!
Let me know if any other questions come up.

Talk soon,
[Your Name]