Generating high-quality leads and turning them into paying customers is critical for business growth, but often easier said than done!
Studies show that most visitors arriving on company websites aren‘t ready to purchase yet. They first need more information to make decisions.
This makes landing pages a crucial lever to capture visitor attention, build trust and nudge them towards conversions. Well-designed pages can deliver over 25% increase in lead conversion rates.
However, only about 37% of businesses are currently satisfied with their lead gen and conversion performance. Crafting great landing pages involves significant investments of time, skill and effort.
This is where Leadpages comes to the rescue!
Why Choose Leadpages as Your Landing Page Platform?
Leadpages is an industry-leading SaaS platform equipped with an easy drag-and-drop builder to create high-converting landing pages within minutes. No design or coding expertise needed!
Over 800,000 happy customers from diverse industries like financial services, software, ecommerce and digital marketing use Leadpages.
Let‘s look at some unique advantages that make Leadpages the preferred landing page creation platform:
Quick Page Building with Easy Drag and Drop Editing
The intuitive page builder allows you to quickly put together professional landing pages just by dragging and dropping elements like text, images, forms etc. Customizing or moving elements is a breeze too!
Say goodbye to complex tools or reliance on developers and get flexibility no-code page creation flexibility.
"We don‘t need to depend on devs or wait for minor changes. With Leadpages, our marketing team could build landing pages matching our brand style in under 30 minutes!" – Neil Patel, Co-Founder NP Digital.
100+ Gorgeous Templates for All Needs
Leadpages offers pre-made templates across categories like lead gen, webinars, events, sales etc. saving you from starting designs from scratch.
High-converting templates are created by conversion rate experts and optimized for maximum engagement. Simply pick one that aligns to your goals and customize it further using the drag-and-drop editor.
Lead Nurturing Tools to Guide Visitors Along
Now that you‘ve captured visitor attention, Leadpages provides all tools needed to nurture them into conversions including:
🔺 Interactive forms to grab emails
🔺 Attention-grabbing popups and alerts
🔺 Social sharing to expand reach
🔺 Surveys and live chat integration
Example: A financial advisory firm generated 53% increase in lead captues using Leadpages exit intent popups alone!
Built-in Analytics and A/B Testing
Why guess what design or content works best?
Leverage Leadpages‘ real-time analytics to monitor landing page performance. Gain data-driven insights to identify bottlenecks.
Take optimization further by A/B testing different page elements like copy, headlines, form fields etc. to determine the best conversion variants.
"Leadpages lets us quickly A/B test landing pages and double conversion rates. Form completions improved by 5X on some pages!", Robby Clark, Digital Marketer.
Unified View with Integrated Marketing Stack
Get a 360-degree view of the customer journey by connecting Leadpages to your existing marketing solutions via seamless integrations, including:
👉 CRM software like SalesForce, ActiveCampaign
👉 Email tools like Mailchimp, Constant Contact
👉 Webinar platforms like GoToWebinar
👉 Payment systems, survey tools and more
Track engagement beyond your website to nurture visitors better across channels using robust connections.
With these unbeatable advantages, Leadpages provides unmatched agility, insights and scale to maximize landing page conversions.
Now let‘s see how you can put these capabilities to work!
Crafting Highly Effective Landing Pages
Simply using Leadpages drag-and-drop flexibility alone doesn‘t guarantee amazing conversions. The design, content and messaging determine how likely visitors are to move down the conversion funnel.
Here are some proven best practices to craft landing pages that convert:
Directly Communicate Value
Don‘t just describe what your offering is. Demonstrate how it specifically solves customer pain points using stats, testimonials and other evidence.
Visitors ask "What‘s in it for me?" unless you quickly highlight concrete benefits, they lose interest.
Prominently Place CTAs
Don‘t hide your calls to action such as sign up, subscribe, download mid way in a wall of text. Place them prominently so visitors can take next steps once convinced.
Keep CTA buttons visually distinct from other elements using contrasting colors so they stand out.
Emphasize Visuals
Relevant images, infographics and videos better hold visitor attention compared to dense text. Use them liberally to communicate key messages visually and make pages more interesting.
Our brains process images 60,000 times faster. Leverage this to catch the eye with effective use of visuals paired with concise copy.
Make it Scannable
Reading long blocks of marketing copy is challenging for most visitors. Facilitate easy skimming by breaking up texts into short paragraphs and highlighting key points using bullet points, subheadings, pull quotes and other elements.
Scannability enables grasping key ideas quickly, retaining visitor attention.
Demonstrate Authority
Did you know – high authority sites achieve 95% higher conversions?
Build expertise and credibility by showing customer testimonials, client logos, security certifications, featured in the media and other social proof.
This provides the much-needed reassurance to convert visitors.
Using principles like these go a long way in boosting landing page performance.
But the proof lies in continuously testing and optimizing based on visitor response patterns.
Not All Landing Pages are Made Equal
While Leadpages core drag-and-drop flexibility remains consistent, you need to tailor page designs and content based on goals.
Let‘s examine some commonly used landing page varieties and best practices for each:
Lead Generation Pages
Goal – Capture visitor information to nurture into marketing qualified leads.
Best Practices:
- Strong value focused headline and supporting content promising subscriber benefits
- Short and minimal forms to reduce visitor friction
- Clear data usage and privacy policies for trust
Webinar Registration Pages
Goal – Get signups to attend an educational or promotional webinar session
Best Practices:
- Catch attention with bold unique value proposition
- Overcome objections by providing previews and highlighting benefits
- Add social proof elements like past attendee testimonials
- Send automatic reminder emails to registrants
Sales Pages
Goal – Get visitor commitment via purchases or free trials
Best Practices:
- Demonstrate product value with rich features, pricing details etc.
- Lower buying friction with short forms, guest checkouts etc.
- Provide multiple purchase options – one time, subscriptions etc.
- Assure satisfaction with refund policies, guarantees etc.
404 Error Pages
Goal – Guide visitors ending up on error pages to relevant destinations
Best Practices:
- Friendly branding so not perceived as broken site
- Clear navigation links guiding visitors to working pages
- Maintaining visitor trust and brand perception is key
While these four make up majority of landing page use cases, the concepts and tips can be customized to any situation.
Test different combinations tailored to your audiences and situations for maximum impact.
Now let‘s look at additional tactics to push conversions even further!
Advanced Optimization Techniques
Apart from layout and copy improvements, also leverage these Leadpages capabilities:
Popups, Alert Bars and Sticky Notes
Strategically placed popups, alerts and sticky bars when visitors show intent to exit can pull them back to complete intended actions.
But take care to not be too intrusive. Else you may end up annoying visitors.
Dynamic Text Replacement
Personalization helps strengthen connection with visitors.
Dynamically insert names, company details etc. pulled from form submissions or integrated sources like CRM into landing page texts.
Multi-step Forms
Long forms can overwhelm visitors with too many upfront fields degrading conversions. Break them into shorter, multiple step forms to make engagement lighter.
Behavioral Triggers
Use page visit duration, scroll %, clicks etc. to trigger targeted popups, slide-ins and stick forms to match visitor interest levels.
Advanced behavioral targeting reduces disruptiveness and improves relevance.
Appointment Scheduling
Embed online calendar and meeting schedulers like Calendly onto landing pages facilitating easy next step meetings.
Zero effort bookings = more conversions.
Leverage combinations of these techniques to deliver hyper-personalized, tailored landing experiences maximizing outcomes.
But how do you continuously improve without getting lost in guesswork?
Optimize Smarter Using A/B Testing Capabilities
Leadpages provides built-in A/B testing eliminating reliance on third-party tools.
Create variations of any page element like:
Headlines
Catchier titles pull in more eyeballs from search and social.
Content
Assess messaging resonance to improve interest and relevance
Call to Action
Determine buttons/placement driving maximum clicks
Images
Evaluate alternate visuals increasing engagement
Form Fields
Minimize fields without losing necessary lead details
Set up experiments across any of these elements and let Leadpages statistically determine the best performers based on conversions.
"We doubled our landing page conversions in 3 months through continuous A/B testing various page elements like buttons, copy etc." – Neil Patel, Founder NP Digital.
Make data-backed changes rather than following hunches to maximize landing page ROIs.
Get a Unified View by Integrating Your Tech Stack
To track customer journeys beyond your website as part of cross-channel campaigns, Leadpages seamlessly integrates with other martech solutions like:
CRM Software
Sync visitor activity from your HubSpot, Salesforce, ActiveCampaign or other CRMs with Leadpages for centralized lead management and higher visibility.
Email Marketing Platforms
Connect form signups with MailChimp, ConstantContact, AWeber etc. to trigger automated drip campaigns improving engagement.
Webinar Software
Share registration data across GoToWebinar, WebinarJam, EverWebinar etc. to track performance easier.
Other Integrations
Also unite landing pages with survey, payment software, support portals like Zendesk and hundreds of other marketing applications.
Robust connectivity eliminates visibility gaps across tools improving attribution and coordination of ongoing nurture campaigns.
Evaluating Leadpages Plans and Pricing
While Leadpages offers a comprehensive 14-day free trial, two self-serve paid tiers are available for continued access:
Standard ($37/month when billed yearly)
Catering to startups and smaller businesses, core highlights include:
✔️ Drag and drop landing page builder
✔️ 100+ conversion-focused templates
✔️ 50 landing page variations
✔️ Basic integrations
✔️ Real-time analytics
✔️ 2 site connections
Pro ($79/month when billed yearly)
Tailored for larger traffic volumes typically seen by enterprises and agencies:
✔️ All Standard features
✔️ Unlimited Landing Pages
✔️ Advanced integrations via Zapier
✔️ 5 website connections
✔️ Premium support
Both plans provide complete functionality needed by most use cases without artificial limits. And volume discounts apply for higher commitments.
Custom enterprise-grade packages are also available if you expect even larger scale.
Top Leadpages Alternatives Worth Evaluating
While Leadpages works great for most, check out these capable alternatives:
Unbounce – AI powered page builder and landing page platform
Instapage – Faster loading pages and advanced personalization
GetResponse – All-in-one marketing suite with webinars
ClickFunnels – Sales funnel creation beyond landing pages
I encourage you to sign up for Leadpages free trial and benchmark if it meets your landing page needs before purchasing.
Evaluate ease of use, available features, flexibility, performance and pricing against matrices that matter most to your goals.
The Final Verdict
Generating high converting landing pages is challenging. But Leadpages equips you with an easy-to-use drag and drop builder, 100+ pre-made templates and advanced tools to capture, nurture and convert website visitors.
Trusted by over 800,000 customers globally, the platform eliminates technical hurdles in page creation allowing you to focus on optimizing messaging and layout – aspects that truly move the needle for conversions.
I hope this detailed review provided you a helpful overview explaining Leadpages key strengths. Now over to you.
Go ahead and sign up for their no-obligation 14 day free trial to experience the platform firsthand. See if it streamlines creation of result-driven landing pages that convert your visitors into loyal customers.
Here‘s wishing you success!
