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Advertising tools, resources, and interviews | MarketingScoop

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Basic Advertising

Learn the fundamentals of effective advertising including design, advertising placements, media buying, outdoor advertising, and more.

Free Tools

Media Bid Tool
If you are looking to buy print media, then use this free online service to acquire placements at competitive rates. Click here…

 

 

 

 

 

 

 

 

 

 

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Advertising Articles | Marketing Scoop

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Advertising categories: Ad Home | Case Studies | Creative | Media Buying | Online Advertising | Out-of-Home | Print Advertising | Radio-Television-Film

Advertising Articles

Our advertising articles have been collected from advertising industry experts and professionals. Learn the fundamentals of effective advertising including design, advertising placements, media buying, outdoor advertising, and more.

 

Featured Articles

Media Advertising
Learn the basics of multiple types of ads – print, television, radio, and more. Click for full article…

Sex! Why Getting Your Attention Isn’t Enough
Getting someone’s attention isn’t enough to make your advertising effective. Click for full article…

When Should You Increase Advertising Spend?
This study researched the Return On Investment of nearly 2,700 U.S. based businesses.
Click for full article…

How to Create Killer Ad Copy
If you’re looking to create killer ad copy, you’ll need to ask yourself these important questions. Click for full article…

Techniques for Improving Ad Response Rates
Here’s a secret about writing copy that sells: There is no secret. Learn techniques for writing copy that will lift response rates. Click for full article…

Advertising Spending and the U.S. Economy
According to a recent survey, advertising spending is a major driver of our economy. Nearly 20% of sales in the U.S. are directly or indirectly correlated with advertising spend. Click for full article…

Our Advertising Article is updated with new content on a regular basis. Be sure to bookmark this site or add us to your favorites to find new advertising articles.

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Effectively Advertise Your Home Business Online

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How To Effectively Advertise Your Home Business Online

Let the market know you’re out there

You may be wondering….Ok, now I have a home business but I have no idea how to go about advertising it. Well, there are a lot of different ways to advertise some are free and others will cost you money. Many times the free advertising methods can work but may take more of your time. Then again, there are some advertising programs that you could pay money for and never see any real results.

It can be very confusing and frustrating and some times the new home business owner will get overwhelmed and just quit saying that a home business does not work. It’s not that a home business does not work it is just that you do have to work at it. Many times you will see someone advertising a great new home business that you can make all sorts of money and you don not have to work. That is not true. You MUST work at it. If you do then you will start to see results. Keep at it and you will be successful.

Okay, here are some free advertising methods:

Manual traffic surf site

A manual traffic surf site allows you to promote your business online in exchange for surfing other websites. These sites can take some time but is well worth the effort. You can join for free and if you invest the time to click they CAN work

Safe-lists

Safe-lists are a great tool for generating awareness and promoting your business. To increase results without having to join a lot of safe-lists your best bet is to join some of the top lists that are credit based. Members must open your email to click to get credit in order to send their email ad. Downfall: it takes time to click and build up your credits to be able to send often. Positive note: usually there is no cost involved. Good for those with more time than money.

Classified ad sites

These can work and are usually free to post. Stick with top sites like Craigslist. Use (at) instead of @ and (dot)com instead of .com when placing your email so that spambots cannot harvest your email address resulting in a flood of emails that are spam instead of actual interested people

All of the above advertising methods will usually have an upgrading option that you will have to pay for. These can get you better results faster but the cost can add up. Use common sense and track your ads. If you are not seeing results don’t keep throwing good money after bad.

If you get nothing more out of reading this article then remember this. It is important to track your ads so that when you advertise your home business you are only spending time on ads and advertising mediums that will actually work.

 

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Add Internet Marketing To The Marketing Mix

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Free reprint articles from marketing experts – marketing, Internet marketing secrets, and more

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Add Internet Marketing To Your Marketing Mix

By Michael Fleischner*

The importance of Internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.

Internet Marketing Defined. Internet marketing is the use of the Internet to advertise and sell products and services. Within the definition of Internet Marketing you will find mention of pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing. Each of these subject areas is important to consider prior to planning your internet marketing strategy.

Internet Marketing Provides Many Benefits. There are many advantages to having a fully executable internet marketing strategy. These benefits include measurability, flexibility, and affordability. Many online marketing tactics provide marketing professionals with the ability to customer acquisition costs. Moreover, marketing professionals are better able to track what marketing campaigns are working and quickly allocate their spending towards higher producing media placements.

Internet Marketing Tactics. As the Internet has expanded, so have the opportunities for marketing online. Here we will take a brief look at each type of Internet marketing and explain the benefits of each.

1. Pay-per-click Advertising. Sites like Google offer pay-per-click advertising for anyone interested in getting their message in front of the right segment or prospective buyer. This method is highly targeted and offers one of the best and most popular forms of internet marketing. Marketers using pay-per-click advertising only pay a fee, based on the competitiveness of a keyword or ad title, when a link is clicked on.

2. Banner Ads. Once the king of Internet marketing, online banner ads have evolved to include animated and flash banners, but the premise remains largely the same. Marketers purchase a specified number of impressions to run on a single site or network of sites and are generally not guaranteed a specific number of clicks.

3. Email Marketing. Effective among current clients and prospects who have requested information form your company, email marketing is a well established means to communicate and marketing your products. However, be aware of CAN-SPAM requirements and contact preferences of those you plan to reach.

4. Search Engine Marketing. If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must. No Internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and DMOZ. The dollars spent on Search Engine Marketing of any type will pay huge dividends.

5. Blog Marketing. Getting mention of your site or information related to your products can quickly scale if you are able to effectively tap into the countless blogs that are being created everyday. It is essential that you focus your efforts on blogs covering topics relevant to your product or service offering.

6. Article Marketing. One of the most important aspects of Internet Marketing, is to improve the link popularity to your site and improve the awareness of your product or service offering. To do so, many companies are focusing on publishing valuable content and making available for other to post to their website’s.

Regardless of the Internet marketing tactics you choose, be sure to consider an integrated marketing strategy. Be sure that your internet marketing has a specific goal and is supported with a definitive plan and budget. Lastly, be sure to pick up a book, conduct some research, or work with professionals to enhance your Internet marketing know-how.

* Michael Fleischner is an Internet marketing expert and the president of MarketingScoop.com, the Internet’s biggest source of marketing information and free marketing resources. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit Marketingscoop.com for further details, marketing secrets, or more FREE reprint articles.

 

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