The North American Precis Syndicate (NAPS) is a Great Way to Get your Message Out.
If you’re trying to get your news in local papers or radio stations, then a news distribution service is right for you. There are a number of distribution services that allow you to write your own article or radio script (usually 30 to 60 seconds) and submit them for syndication. These services require a fee but guarantee results.
For those marketers who are trying to reach local geographic areas or are simply attempting to hit prospects at a grass-roots level, then a distribution service takes a lot of the work off your hands. The service usally operates by charging publishers for placement and related services while offering news outlets free access to timely content. This provides a constant supply of much needed news and information for local media.
Without a service, those seeking to get “pick up” in local papers or radio programs have to make hundreds, if not thousands of calls to determine the best contacts and persuade reporters that your story is newsworthy. Using a syndication service removes the need for outreach because the network of media outlets has already been created.
News Syndicates Are the Mainstain of Local Press
Unlike major news outlets, news syndicates are the mainstain of small hometown papers and radio programs. Most of these services are free to broadcasters who collect new information via a feed. This helps small media cover current news related topics and fill-in open space in their newspaper or radio broadcast.
Knowing the importance of such news is essential to effectively using syndication services. When working with a press syndicate, they will often provide guidance on properly positioning your news and information. Once completed, they will distribute the news to media outlets who subscribe to their service.
Many of the syndication services also offer tracking of placements. This is one of the reasons they are able to charge publishers for distribution. Not only do they guarantee placement, but they provide tracking of results.
Consider a Distribution Service
When planning for a marketing campaign to hit local geographies, consider a news distribution service. Although these services will cost you money, for less than the price of a print advertisement, you can receive tangible results in a non-advertising environment. For more information, visit the NAPS website at Napsinfo.com.
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