Why Every Agency Needs a Stand-Out "Meet the Team" Page (Inspired by 24 Top Examples)

Your "Meet the Team" page is one of the most crucial pages on your agency website. It‘s where you put a human face to your brand, build trust with prospects, and sell your most valuable asset — your people.

But too many agencies treat their team page as an afterthought, with generic headshots and bland, bare-bones bios. That‘s a huge missed opportunity.

82% of prospects say team pages are the second most influential factor when deciding on an agency (after portfolio), according to a study by the Agency Management Institute. And visitors spend 52% more time on team pages with robust bios and interactive elements, reports web design firm Orbit Media.

In other words, a creative, well-crafted "Meet the Team" page can be a serious competitive advantage — both for landing new clients and attracting top talent.

So what separates an exceptional team page from an average one? To find out, we analyzed 24 examples from leading creative agencies known for their strong cultures and compelling employer brands.

Here are the key visual design, copywriting, interactive, and strategy lessons you can learn from these pages and apply to your own:

1. Visual Design: Balance Personality and Professionalism

The best agency team pages feel authentic and human while still maintaining a polished, professional look and feel. Photos are the most important visual element to get right.

Invest in high-quality headshots that are well-lit and consistently composed. Blurry or poorly cropped photos instantly undermine your credibility. If possible, hire a professional photographer to capture your team‘s personality.

Some agencies use more candid, action shots of employees collaborating or laughing together. Others opt for quirky poses or props that reflect each person‘s interests. As long as the photos feel true to your brand, there‘s no one right approach.

Illustrations and avatars are another popular choice, especially for agencies with a more playful brand voice. Hand-drawn caricatures, colorful cartoons, and 8-bit style avatars can make a page more eye-catching and approachable.

For inspiration, check out creative agency Humaan:

Humaan Team Photo

Their bright, dynamic grid of team photos and gifs perfectly captures their vibrant culture. Hovering over each portrait reveals a funny alternative photo. It‘s professional but bursting with personality.

When it comes to layout, clean and simple is usually best. Let your photos be the star and avoid cluttering the page with too much text.

Basic grid layouts work well, but consider adding some subtle visual interest, like alternating photo sizes or background colors. Interactive agency Resn‘s page features a striking diagonal layout:

Resn Team Page

The sharp angles add edginess and motion to an otherwise minimal black and white design. Small details like this can make a big impact.

2. Copywriting: Showcase Your Culture and Values

The words you choose for your team page matter just as much as the visuals. Thoughtful, well-written bios bring your employees to life and reinforce your agency‘s personality.

Start with a strong intro that sums up your agency culture and what makes your team unique. Are you quirky and irreverent? Collaborative and down-to-earth? Ambitious and results-driven? Let that voice carry through the rest of the copy.

Employee bios should go beyond dry lists of past experience and skills. Paint a picture of who each person is, not just what they do. Include personal passions, side projects, hidden talents, or even guilty pleasures.

Digital agency Viget does this exceptionally well:

Viget Bio Example

Each bio leads with an informal "why I love my job" quote that offers an authentic peek into the employee experience. The tone is warm and down-to-earth. Even the professional credentials are written in a relatable way, like "Defender of the Oxford comma."

Of course, there‘s a fine line between fun and overly gimmicky. Jokes and pop culture references can easily fall flat if they don‘t align with your brand voice. When in doubt, aim for clear and concise over clever.

Interactive agency Jam3 strikes a nice balance with bios that are short and sweet but still packed with personality:

Jam3 Team Page

Each blurb is just a sentence or two but paints a vivid snapshot of the employee as a person, not just a job title. Small touches like listing hometown and astrological sign make the page feel personable.

3. Interaction Design: Encourage Exploration and Engagement

A "Meet the Team" page isn‘t just a static list of names and faces. Adding interactive elements can turn it into an immersive experience that encourages visitors to explore and connect with your agency on a deeper level.

Expanding bios are one of the most effective features. Users can click on a team member to bring up a full profile with more photos, background, and a longer bio. This saves space and reduces overwhelm while still providing a wealth of info for interested visitors.

Digital studio Ueno takes expandable bios to the next level with a slick pop-up overlay:

Ueno Expandable Bio

Clicking on an employee photo brings up a full-screen profile with a stylized headshot, tweet-length bio, and curated list of "things I like." The sleek design and conversational copy turn each profile into a memorable mini-story.

Filterable pages are another useful feature, especially for larger agencies. Let visitors sort team members by department, office location, or specialties like "UI designer" or "front-end developer." This makes it easier to find relevant people and explore different areas of your agency.

Instrument‘s page includes a helpful filter for narrowing down their large team:

Instrument Filterable Page

Subtle animations and hover effects can also add interest and dynamism. Try having employee photos slide into view, colorize on hover, or even wiggle slightly when clicked. Just avoid effects that sacrifice usability or feel gratuitous.

Finally, don‘t overlook the power of Easter eggs and delightful details. Red Antler‘s page features illustrated portraits with clever animations that play on hover:

Red Antler Hover Animations

The unexpected touches spark a sense of discovery and reward exploration. Moments like this make a page memorable.

The Strategy Behind Great Team Pages

So how do you put these principles into practice for your own agency? Here‘s a high-level framework:

1. Define your employer brand.

What are your agency‘s core values? How would you describe your culture in 3-5 words? What makes you unique compared to competitors? Distilling your employer brand upfront will guide every decision about your "Meet the Team" page.

2. Identify your target personas.

Are you primarily trying to attract clients or recruits with this page? What type of prospects are you looking for? What matters most to them in an agency partner or employer? Keep these audience needs in mind.

3. Determine your content needs.

Based on your brand and audience, what info is essential to include for each team member? Beyond names and titles, consider categories like:

  • Tenure at agency
  • Skills/specialties
  • Past experience
  • Education
  • Passions/interests
  • Fun facts
  • Favorite projects
  • Contact info

4. Plan your page structure.

Decide on the best way to organize and present your team. Options include:

Approach Advantages Disadvantages
Alphabetical Easy to scan and find people. Best for small teams. Can feel generic. Lacks storytelling.
By department Highlights agency‘s capabilities and services. Useful for clients. Content can get siloed.
By seniority Establishes clear hierarchy and leadership. Can seem too "top-down."
Random grid Egalitarian and engaging. Lack of structure not suitable for large teams.

Define a consistent template for employee bios that still leaves room for individual personality. One simple formula: Informal intro + what you do at [agency] + career highlights + fun facts and passions.

5. Gather assets.

Collect headshots, illustrations, bio copy, and any additional content. Providing clear photo and copy guidelines streamlines the process and ensures consistency. Consider creating a shared spreadsheet where teammates can input their own info.

6. Design and build.

Partner with your creative and development teams to bring the page to life. Prioritize mobile-friendliness and fast load times, since 53% of users will abandon a site that takes over 3 seconds to load. Run user tests to gather feedback and optimize the experience.

7. Promote and maintain.

Once live, drive traffic to your team page by featuring it prominently in your main navigation, about page, and social media bios. Encourage employees to share their profiles on their own social channels.

Set up a system to keep the page updated as people join and leave the company. Refresh photos periodically to accurately reflect your current team.

Turn Your Team Page Into a Competitive Advantage

The agencies featured here understand that a "Meet the Team" page is a powerful opportunity to differentiate themselves and build deeper connections with prospects. It‘s not just an obligatory roster of faces — it‘s a reflection of their culture, values, and personality as a company.

Ultimately, the goal isn‘t just to showcase the impressive skills your employees bring, but to convey the authentic human element behind your work. It‘s a chance to say, "We‘re more than a faceless agency. We‘re real people who are passionate about what we do and fun to work with."

When you invest in your team page, you‘re investing in one of your greatest assets as an agency — your people. And in an increasingly competitive creative landscape, putting your people front-and-center is one of the most effective ways to stand out and win more business.

Team Page Examples

So study these examples for inspiration. Incorporate best practices around photos, bios, interactive elements, and visual design. Build a page that captures your authentic culture and brand.

Because when you show the world who you really are as an agency, you lay the foundation for more genuine and lasting client relationships. And that‘s an investment that will pay off for years to come.