Want Your Content to Reach a Larger Audience? Learn How to Boost a Post on Instagram, Facebook and Twitter for Your Business

Are you tired of posting amazing content on social media, only to have it reach a tiny fraction of your followers? You‘re not alone. With organic reach on the decline across all major platforms, even the best content can get buried in the feed. But there‘s a solution: boosting your posts.

Boosting a post means paying to amplify its reach to a wider audience. It‘s a quick and easy way to get your content in front of more people, without having to create an entirely new ad campaign. And when done right, it can be incredibly effective for driving engagement, traffic, and even sales.

Consider these stats:

  • Boosted posts on Facebook get 5-10X more engagement than organic posts (HubSpot)
  • Instagram boosted posts see a 20% higher conversion rate compared to organic (eMarketer)
  • Tweets with video get 10X more engagement than those without, making them prime candidates for boosting (Twitter)

But before you hit that "Boost" button, there are some important things to know. In this post, we‘ll break down exactly how to boost a post on Instagram, Facebook, and Twitter for maximum impact.

How to Boost a Post on Instagram

Instagram has over 1 billion monthly active users, making it one of the most popular social networks in the world. And with users spending an average of 30 minutes per day on the app, there‘s huge potential to reach your target audience. Here‘s how to boost a post on Instagram:

  1. Go to your profile and select the post you want to boost
  2. Tap "Promote" under the post
  3. Choose your goal (More Profile Visits, More Website Traffic, or More Promotion Views)
  4. Define your audience (you can choose Automatic, Local, or Manual targeting)
  5. Set your budget and duration
  6. Tap "Create Promotion"

Instagram provides robust targeting options, allowing you to reach people based on their location, interests, behaviors, and more. You can also create Custom Audiences of people who have interacted with your business before, and Lookalike Audiences to find users similar to your best customers.

When selecting a post to boost, look for content that has performed well organically, with high engagement relative to your other posts. Videos tend to perform especially well on Instagram. In fact, video posts get 2X more engagement than photos on average (Mention).

For your boosted post creative, make sure to:

  • Use eye-catching visuals
  • Include a clear call-to-action
  • Keep text short and punchy
  • Add relevant hashtags
  • Tag any featured products if applicable

Here‘s an example of a well-optimized Instagram boosted post from beauty brand Glossier:

Glossier boosted Instagram post

Notice how the post features a striking visual, a clear CTA to "Shop Now", and tagged products. The copy is short and leads with a strong benefit ("The makeup duo you can‘t mess up"). This post is highly likely to stop scrollers in their tracks and drive traffic to Glossier‘s website.

How to Boost a Post on Facebook

Facebook is still the largest social network in the world, with 2.7 billion monthly active users (Statista). And despite declining organic reach in recent years, it remains a powerful platform for reaching your target audience through boosted posts. Here‘s how:

  1. Go to your Facebook business page and find the post you want to boost
  2. Click "Boost Post" in the bottom right corner
  3. Choose your goal (Get More Engagement, Get More Leads, or Get More Messages)
  4. Select your audience (you can choose a recommended audience or create your own)
  5. Set your budget and duration
  6. Click "Boost Post"

One key advantage of boosting posts on Facebook is the platform‘s unparalleled targeting capabilities. In addition to basic demographic targeting, you can reach people based on their:

  • Interests and hobbies
  • Past purchase behavior
  • Life events (e.g. recently married, new job, etc.)
  • Connections to your page or app

You can also create Custom Audiences of past website visitors, customer email lists, and people who have engaged with your content before. Lookalike Audiences allow you to further expand your reach to people with similar characteristics to your best customers.

When crafting your boosted post for Facebook, keep best practices in mind:

  • Use a high-quality image or video
  • Keep text short (aim for 90 characters or fewer)
  • Include a clear CTA tailored to your goal
  • Add value and be informative, not just promotional
  • Test multiple versions to see what works best

Clothing retailer Madewell shows a great example of an effective Facebook boosted post:

Madewell boosted Facebook post

The post promotes a time-sensitive sale with a sense of urgency ("24 Hours Only"). The image clearly shows the featured products, and the CTA directs users to "Shop Anywhere, On Any Device." This is a strong example of using a boosted post to drive immediate sales.

How to Boost a Post on Twitter

While Twitter‘s user base is smaller than Facebook‘s or Instagram‘s, the platform is known for driving conversation and engagement. 42% of Twitter users log in every day (Hootsuite), providing plenty of opportunities to reach your target audience. Here‘s how to boost a post on Twitter:

  1. Find the Tweet you want to promote and click the "View Tweet activity" button
  2. Click "Promote your Tweet"
  3. Choose your goal (Website Clicks or Conversions, Followers, Awareness, etc.)
  4. Select your audience (you can choose a recommended audience or custom-build your own)
  5. Set your budget
  6. Click "Promote"

Like Facebook and Instagram, Twitter offers several targeting options for boosted posts. You can target based on:

  • Location
  • Gender
  • Language
  • Followers of specific accounts
  • Interests
  • Keywords
  • Behaviors (e.g. mobile carrier, new device, etc.)

When selecting a Tweet to boost, brevity is key. Stick to one clear message and CTA. Aim for posts with high engagement rates, as this indicates resonance with your audience.

Twitter moves fast, so timeliness is also important. Trending topics, breaking news, and big cultural moments provide great opportunities to join the conversation with a relevant boosted post.

Video is especially impactful on Twitter, driving 10X more engagement than other types of content (Twitter Business). Consider boosting your top-performing video content for maximum ROI.

Here‘s an example of an effective boosted Tweet from meditation app Headspace:

Headspace boosted Tweet example

The Tweet touches on a pain point many can relate to (trouble sleeping), and offers their app as a solution. The video creative and copy work together to communicate the key message concisely.

Measuring the Success of Your Boosted Posts

No matter which platform you‘re using, it‘s critical to track the performance of your boosted posts so you can optimize your strategy over time. Each platform provides analytics on key metrics like:

  • Reach
  • Impressions
  • Engagement rate
  • Click-through rate
  • Conversions
  • Return on ad spend

Here‘s a quick overview of the metrics to focus on for each platform:

Platform Key Metrics
Instagram Reach, Engagement Rate, Profile Visits, Website Clicks
Facebook Reach, Post Engagement, Link Clicks, Page Likes
Twitter Impressions, Engagements, Link Clicks, Followers Gained

By tracking these metrics, you can determine which types of content, targeting, and CTAs are resonating best with your audience. Use these insights to continually refine your boosted post strategy.

It‘s also important to benchmark your boosted post performance against your organic posts. You should expect to see significantly higher reach and engagement for boosted posts. If you don‘t, re-evaluate your targeting and creative.

Conclusion: Boosted Posts Are a Must for Social Media Success

Organic reach on social media has been declining for years, making it harder than ever to get your content seen. Boosted posts offer a simple, cost-effective solution to amplify your reach and drive meaningful business results.

By following the best practices laid out in this post, you can create boosted posts that stop the scroll, engage your target audience, and achieve your marketing goals. Just remember:

  • Choose high-performing organic posts to boost
  • Define your target audience and goal
  • Craft engaging creative with a clear CTA
  • Set a budget that aligns with your expected results
  • Track performance and optimize over time

The key is to test, iterate, and continually refine your strategy based on data. With a little practice and patience, you‘ll be boosting your way to social media success in no time.