The Ultimate List of Ecommerce Tools for 2022: Boost Sales, Streamline Operations, and Skyrocket Growth

The ecommerce landscape is evolving at a breakneck pace. With global ecommerce sales projected to reach $6.54 trillion by 2022 (Statista), online retailers must stay ahead of the curve to remain competitive. The right tools can make all the difference, helping you to automate processes, enhance customer experiences, and drive sustainable growth.

In this ultimate guide, we‘ll showcase the top 10 ecommerce tools set to make waves in 2022. Whether you‘re a startup or an established online store, these tools will help you streamline operations, boost sales, and take your business to new heights.

1. Shopify: The All-in-One Ecommerce Powerhouse

Shopify is the go-to platform for ecommerce businesses of all sizes, and for good reason. With its user-friendly interface, robust features, and extensive app ecosystem, Shopify makes it easy to launch and grow your online store.

Key Features:

  • Customizable themes and drag-and-drop builder
  • Seamless integration with payment gateways and shipping providers
  • Advanced inventory management and order fulfillment
  • Built-in marketing and SEO tools
  • 24/7 customer support


  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month

Why Shopify is a Top Choice:

Shopify‘s all-in-one approach means you can manage every aspect of your ecommerce business from a single platform. Its extensive app marketplace allows you to customize your store and add features as your business grows. Plus, with Shopify‘s reliable hosting and security, you can focus on selling, not technical headaches.

2. Klaviyo: Email and SMS Marketing on Steroids

Email marketing is a powerful tool for driving sales and fostering customer loyalty. Klaviyo takes it to the next level with its AI-powered segmentation, automated flows, and personalized campaigns.

Key Features:

  • Advanced segmentation based on customer behavior and preferences
  • Pre-built email and SMS templates
  • Automated abandoned cart and post-purchase flows
  • Predictive analytics and revenue attribution
  • Seamless integration with Shopify, WooCommerce, and other platforms


  • Free up to 250 contacts and 500 email sends
  • Paid plans start at $20/month and scale based on contact list size

Why Klaviyo is a Game-Changer:

Klaviyo‘s deep integration with ecommerce platforms allows you to send highly targeted, personalized messages based on customer actions and attributes. Its automated flows and AI-driven insights help you optimize your campaigns for maximum revenue. In fact, businesses using Klaviyo see an average revenue increase of 67% (Klaviyo).

3. Yotpo: Unleash the Power of User-Generated Content

Social proof is essential for building trust and driving conversions in ecommerce. Yotpo helps you leverage user-generated content (UGC) like reviews, ratings, and customer photos to boost credibility and sales.

Key Features:

  • Review collection and display on product pages
  • AI-powered review analysis and insights
  • Visual UGC and social media integration
  • Loyalty and referral program management
  • Customizable widgets and email campaigns


  • Free plan available
  • Paid plans start at $19/month and scale based on features and monthly orders

Why Yotpo is a Must-Have:

Yotpo makes it easy to collect and showcase authentic customer reviews and photos, which can increase conversion rates by up to 161% (Yotpo). Its AI-powered tools help you identify trends, benchmark performance, and optimize your UGC strategy for maximum impact.

4. Hotjar: Understand and Optimize User Behavior

To create a seamless, high-converting ecommerce experience, you need to understand how users interact with your site. Hotjar‘s user behavior analytics tools give you the insights you need to optimize your store for maximum engagement and sales.

Key Features:

  • Heatmaps and session recordings
  • User feedback polls and surveys
  • Conversion funnel analysis
  • Form analytics and optimization
  • Integration with popular ecommerce platforms


  • Free plan available
  • Paid plans start at €39/month and scale based on pageviews and sessions

Why Hotjar is Essential:

Hotjar‘s visual insights help you identify areas of your site that are causing friction or confusion for users. By seeing how users navigate your store, you can make data-driven optimizations to improve usability, reduce bounce rates, and increase conversions. In a case study, one ecommerce business used Hotjar to identify and fix issues, resulting in a 16% increase in conversions (Hotjar).

5. ShipBob: Streamline Fulfillment and Delight Customers

Fulfillment is a critical aspect of ecommerce, directly impacting customer satisfaction and loyalty. ShipBob‘s AI-powered fulfillment solution helps you optimize inventory management, reduce shipping costs, and deliver orders faster.

Key Features:

  • Distributed network of fulfillment centers
  • Intelligent inventory allocation and demand forecasting
  • Two-day shipping for high-volume merchants
  • Real-time order tracking and analytics
  • Integration with Shopify, BigCommerce, WooCommerce, and more


  • No setup fees or monthly minimums
  • Pricing based on storage, packaging, and shipping costs

Why ShipBob is a Fulfillment Game-Changer:

ShipBob‘s data-driven approach to fulfillment helps you strategically allocate inventory and optimize shipping routes, reducing costs and transit times. With ShipBob, merchants have seen a 13% reduction in cart abandonment rates and a 97% increase in average order value (ShipBob).

6. Gorgias: AI-Powered Customer Service at Scale

Exceptional customer service is a key differentiator in ecommerce. Gorgias is an AI-powered helpdesk that integrates with your ecommerce platform to provide fast, personalized support across channels.

Key Features:

  • Multichannel support (email, live chat, phone, social media)
  • AI-powered automation and macros
  • Centralized order and customer data
  • Sentiment analysis and satisfaction metrics
  • Integration with Shopify, BigCommerce, Magento, and more


  • Basic: $60/month for 350 tickets
  • Pro: $360/month for 2,000 tickets
  • Advanced: Custom pricing

Why Gorgias is a Customer Service Powerhouse:

Gorgias‘s AI capabilities enable you to automate repetitive tasks, detect sentiment, and provide personalized responses at scale. Its centralized platform gives agents a complete view of each customer‘s history, enabling faster issue resolution. On average, Gorgias users see a 44% increase in customer satisfaction and a 10% increase in revenue (Gorgias).

7. Omnisend: Omnichannel Marketing Automation

Engaging customers across multiple channels is crucial for driving sales and loyalty. Omnisend is an omnichannel marketing automation platform that helps you create seamless customer experiences across email, SMS, push notifications, and more.

Key Features:

  • Pre-built automation workflows
  • Segmentation and personalization
  • A/B testing and optimization
  • Detailed reporting and analytics
  • Integration with Shopify, BigCommerce, WooCommerce, and more


  • Free plan available
  • Standard: $16/month for 500 contacts
  • Pro: $99/month for 500 contacts
  • Enterprise: Custom pricing

Why Omnisend is an Omnichannel Maven:

Omnisend‘s pre-built workflows and templates make it easy to create targeted campaigns across multiple channels. Its advanced segmentation and personalization features help you deliver the right message to the right customer at the right time. Omnisend users see an average open rate of 31.69% and a click-through rate of 4.65%, well above industry benchmarks (Omnisend).

8. Nosto: AI-Powered Personalization and Recommendations

Personalization is key to creating compelling ecommerce experiences that drive conversions and loyalty. Nosto is an AI-powered personalization platform that delivers individualized content, product recommendations, and offers across the customer journey.

Key Features:

  • Real-time behavioral segmentation
  • Product recommendations and bundling
  • Personalized content and pop-ups
  • A/B testing and optimization
  • Integration with Shopify, Magento, BigCommerce, and more


  • Essential: Starting at $99/month
  • Plus: Starting at $299/month
  • Custom: Custom pricing

Why Nosto is a Personalization Powerhouse:

Nosto‘s AI engine analyzes customer behavior in real-time, enabling you to deliver hyper-personalized experiences at scale. Its automated recommendations and personalized content help you increase average order value, conversion rates, and customer lifetime value. Nosto users see an average increase of 10-30% in revenue per visitor (Nosto).

9. Recharge: Subscription Management Made Easy

Subscription-based ecommerce is booming, with the global subscription market projected to reach $478 billion by 2025 (Juniper Research). Recharge is a leading subscription management platform that helps you launch and scale subscription offerings with ease.

Key Features:

  • Customizable subscription options
  • Automated billing and dunning
  • Customer portal for self-management
  • Analytics and reporting
  • Integration with Shopify, BigCommerce, and more


  • Standard: 1% + 10¢ per transaction
  • Pro: 1% + 19¢ per transaction
  • Plus: Custom pricing

Why Recharge is a Subscription Superstar:

Recharge makes it easy to offer flexible subscription options, from simple replenishment to curated boxes and memberships. Its automated billing and dunning features reduce churn and improve customer retention. On average, Recharge merchants see a 20% increase in lifetime value and a 30% increase in monthly recurring revenue (Recharge).

10. Lucky Orange: Conversion Optimization Suite

Conversion rate optimization (CRO) is essential for maximizing the revenue potential of your ecommerce store. Lucky Orange is an all-in-one CRO suite that combines user behavior analytics, heatmaps, surveys, and A/B testing to help you optimize your site for conversions.

Key Features:

  • Heatmaps and session recordings
  • Form analytics and optimization
  • On-site surveys and polls
  • A/B testing and personalization
  • Integration with Shopify, WordPress, and more


  • Starter: $10/month for 25,000 pageviews
  • Small Business: $20/month for 50,000 pageviews
  • Medium: $50/month for 150,000 pageviews
  • Large: $100/month for 500,000 pageviews

Why Lucky Orange is a CRO Champion:

Lucky Orange‘s comprehensive suite of tools helps you identify areas of your site that are hindering conversions and test data-driven optimizations. Its real-time insights and user feedback loops enable continuous improvement of your ecommerce experience. In a case study, one Lucky Orange user increased conversions by 25% and reduced bounce rates by 40% (Lucky Orange).

Conclusion: Elevate Your Ecommerce Game in 2022

The ecommerce landscape is more competitive than ever, but with the right tools in your arsenal, you can rise above the noise and achieve sustainable growth. The 10 tools featured in this guide are among the best in their respective categories, offering powerful features, seamless integrations, and proven results.

To recap, here are the top 10 ecommerce tools for 2022:

  1. Shopify: All-in-one ecommerce platform
  2. Klaviyo: Email and SMS marketing automation
  3. Yotpo: User-generated content management
  4. Hotjar: User behavior analytics
  5. ShipBob: AI-powered fulfillment
  6. Gorgias: AI-powered customer service
  7. Omnisend: Omnichannel marketing automation
  8. Nosto: AI-powered personalization
  9. Recharge: Subscription management
  10. Lucky Orange: Conversion optimization suite

By leveraging these tools to streamline operations, personalize experiences, and optimize conversions, you can take your ecommerce business to new heights in 2022 and beyond.

Remember, success in ecommerce is not just about having the right tools, but also about having the right strategy and mindset. Continuously test, learn, and adapt based on data and customer feedback. Stay agile and open to new technologies and trends. And most importantly, never lose sight of your ultimate goal: delivering exceptional value and experiences to your customers.

With the insights and recommendations provided in this guide, you‘re well-equipped to make informed decisions about your ecommerce tech stack. Choose the tools that align with your business goals, budget, and growth stage, and don‘t be afraid to experiment and iterate as you go.

Here‘s to your ecommerce success in 2022 and beyond!