The Ultimate List of 35+ Websites Every Blogger Should Bookmark in 2023

As a blogger, you‘re always on the lookout for tools and resources to work smarter, not harder. With the right collection of web apps, browser extensions, and sites on hand, you can seriously streamline your process at every stage – from generating ideas to tracking analytics after you hit publish.

One of the simplest ways to keep these handy helpers at your fingertips? Saving them to your bookmarks bar. Having your go-to tools for writing, SEO, design, and more just a click away will save you hours of searching, tab shuffling, and mental energy.

But which sites truly deserve that coveted bookmarks bar real estate? As a blogging expert who‘s tested hundreds of tools over the years, I‘ve narrowed it down to the essentials every blogger should keep on tap in 2023.

These tools are the cream of the crop for researching, creating, optimizing, and amplifying content quickly and easily. Best of all, they‘re free! So get ready to overhaul your bookmarks bar with this curated list of 35 indispensable resources.

Content Planning & Ideation

Coming up with a steady stream of compelling, original blog topics is no easy feat. These tools will ensure you never run out of relevant ideas:

1. HubSpot‘s Blog Ideas Generator

Plug in up to 5 nouns and this handy tool will spit out a week‘s worth of creative blog post titles related to your topic. While you likely won‘t use them verbatim, it‘s great for sparking ideas.

2. Portent‘s Content Idea Generator

Similarly, enter a subject here and you‘ll get a quirky, attention-grabbing title to riff on. It also provides helpful insights on what makes the title work to guide your brainstorming.

3. BuzzSumo

Get inspired by the most popular content in your niche. Just search for any topic or URL and see the best-performing posts based on social shares and backlinks. You can even filter by content type, timeframe, word count, and more to find the most relevant results.

Some mind-blowing BuzzSumo stats to note:

  • The average B2B blog post now gets 106 social shares (up from 28 in 2015)
  • Long-form content (3000+ words) tends to get the most shares and links
  • "How to" and list posts perform especially well

4. Feedly

An RSS reader like Feedly lets you keep tabs on your favorite industry blogs, news sites, and other sources in one place. Organize them into collections to easily keep a pulse on trending topics worth covering.

5. Reddit

With communities (subreddits) on every imaginable topic, Reddit is a goldmine for story ideas with viral potential. Check out what questions people are asking and topics they‘re discussing in your niche. The main blogging subreddits (/r/Blogging, /r/BloggingTips, /r/BloggingIdeas, etc.) are also great for picking up general tips.

SEO Research

Ranking well on search engines is key for driving organic traffic to your blog. These tools help with finding the right keywords and optimizing content:

6. Google Keyword Planner

While primarily for choosing PPC ad keywords, Google‘s own Keyword Planner tool provides valuable data on the search volume and competition level of different queries. Use it to gauge how popular and difficult to rank for potential blog topics are.

7. Moz Keyword Explorer

Moz‘s free keyword research tool goes a bit deeper, providing a "priority" score based on the relative click-through-rates of pages that rank for the term. It also shows keyword suggestions and SERP analysis with just a couple searches per day before requiring a paid plan.

8. AnswerThePublic

This is one of my favorite tools for finding the questions people are searching for around a certain topic. Plug in a seed keyword and it visualizes suggested queries in a cool spoke diagram. Use these to inspire FAQ-style posts, in-depth guides, and more.

9. AlsoAsked

Similarly, this tool scrapes and expands on the "People also ask" questions that often appear in Google search results. It‘s another great way to unearth the burning questions your target audience wants answered.

Key stat: Sites that provide clear answers to common questions tend to dominate the SERPs. Featured snippets (the answer boxes that appear at the top of results) can drive a 677% traffic boost on average!

Writing & Editing

Even the most seasoned bloggers need a little help polishing their posts sometimes. Bookmark these proofreading and style-enhancing tools:

10. Grammarly

This popular writing assistant catches spelling, grammar, punctuation, and word choice errors as you write. The free version provides basic corrections, while the Premium plan offers more advanced feedback on tone, clarity, and engagement. Either way, it‘s a must-have for ensuring mistake-free posts.

11. Hemingway Editor

Aim for a clear, concise, bold writing style with this handy app. It highlights overly complex sentences, passive voice, and excessive adverbs so you can strengthen your prose. It also scores your content‘s reading level.

12. Thesaurus

Avoid sounding like a broken record by finding more interesting synonyms at Thesaurus. Just be sure to use newfound vocabulary naturally to keep your writing accessible.

13. CoSchedule Headline Analyzer

Your post titles are make-or-break for generating clicks. Punch them into this tool to see how they stack up and get data-driven suggestions for making them more compelling. It scores your titles on criteria like word balance, length, sentiment, and "skimmability."

Fun fact: Numbers in headlines act as "brain candy" according to CoSchedule‘s research. Odd numbers tend to outperform even ones, driving a 20% higher CTR on average!

Content Optimization & Analytics

Creating content is just the first step – you also need to ensure it‘s properly optimized and track how it performs. These tools have you covered:

14. Yoast SEO

This WordPress plugin is a must-have for on-page optimization. It checks your posts against SEO best practices like keyword usage, meta descriptions, image alt text, and more. It also assesses readability and suggests improvements.

15. Google Search Console

Monitor how your site appears in Google search results and fix any issues that arise. Search Console shows your average rankings, click-through rates, and any manual actions taken against your site, among other key metrics.

16. Google Analytics

Installing Google Analytics on your blog is critical for measuring your content‘s performance. Track pageviews, unique visitors, bounce rates, conversions, and more. Use these insights to continuously tweak your strategy. Curious how your stats compare to other blogs? Check out these blogging benchmark data points:

Metric Average Good Great
Bounce Rate 70-90% 50-70% 30-50%
Time on Page 15 sec 1-2 min 3+ min
Pages per Visit 1.9 2-3 4+

Source: FirstSiteGuide

Visual Content Creation

With visual content continuing to dominate online, every blogger needs a few easy design tools on hand:

17. Canva

Canva makes it dead simple to create professional-looking featured images, infographics, and other visuals for your blog. Choose from countless templates or start from scratch – no design skills needed.

Interesting Canva stats:

  • Over 75 million monthly users from 190 countries
  • 3 billion designs created to date
  • 450,000+ templates to choose from

18. Visme

For more advanced infographics, reports, slide decks, and other visual content, try Visme. It offers a full suite of data visualization tools to bring your blog content to life.

19. Pixabay

My go-to free stock photo site, Pixabay boasts over 2.6 million high-resolution images ready to use – no attribution required. You can also find great vector graphics, illustrations, and videos here.

20. Unsplash

Unsplash is another fantastic source for free, high-quality stock photos contributed by a generous community of photographers. Its library is thoughtfully curated and searchable by keyword.

Content Promotion & Newsletters

Creating awesome content is only half the battle – you also need to get it in front of the right eyeballs. These tools will help you spread the word:

21. Mailchimp

Having an email list is key for forming a direct connection with your audience. Mailchimp is an affordable and user-friendly email marketing service trusted by millions of bloggers. Use it to create newsletters, automated campaigns, and opt-in forms with ease.

22. SendFox

Billed as "email marketing for content creators," SendFox is tailor-made for bloggers. In addition to standard email features, it offers landing page templates, drip campaign setup, and integrations with other blogging tools.

23. Buffer

Keep your social media feeds consistently filled with your latest blog posts using Buffer. Just connect your accounts, add updates to your queue, and set custom publishing schedules. Buffer will automatically post for you while spacing out updates for maximum reach.

24. MissingLettr

Automatically turn your blog posts into months‘ worth of social media content with MissingLettr. It scans your post, handpicks quotes and images, and creates campaigns for sharing across channels. You can edit and approve the posts before setting them live.

Email marketing stats every blogger should know:

  • The average email open rate for the media/publishing industry is 22%
  • Welcome emails have an average open rate of nearly 87%
  • Segmented email campaigns produce 100.95% higher clickthrough rates than non-segmented

Source: MailChimp

Additional Bookmarkable Resources

A few more blogging resources worth saving for ongoing education and inspiration:


The official home of WordPress, the open-source CMS that powers over 40% of websites. Its vast resource library includes documentation, tutorials, and guides for getting the most out of the platform. Also keep tabs on the Make Blog for the latest updates.

26. Search Engine Journal

One of my favorite SEO news sites, SEJ keeps you on top of all things search and content marketing related. Bookmark its latest articles and check back often for actionable tips and case studies.

27. Content Marketing Institute

The most comprehensive content marketing education site out there in my opinion. CMI publishes in-depth guides, original research, and examples to level up your skills. It also hosts the popular Content Marketing World conference.

28. CopyBlogger

A pioneer in blogging advice, CopyBlogger remains a go-to for leveling up your writing and content marketing chops. Bookmark its blog for endlessly valuable tips.

29. ProBlogger

Both a blog and podcast, ProBlogger is one of the top sites for professional blogging guidance. Host Darren Rowse delivers no-nonsense strategies for building a business around your blog.

Blogging Stats & Research

Finally, keep these sites on hand for looking up the latest blogging data and benchmarks:

30. Orbit Media‘s Annual Blogging Survey

Every year, Orbit surveys 1000+ bloggers on their process, from ideation to promotion. The resulting stats paint a fascinating picture of shifting tactics and trends. A few key findings from the latest edition:

  • The average blog post now takes 4 hours to write
  • 6% of bloggers don‘t use any images per post
  • 68% of bloggers don‘t have a podcast
  • 46% say updating existing content is increasingly effective
  • 67% say SEO is a top priority for getting traffic

31. FirstSiteGuide‘s Blogging Statistics & Facts

This massive list of stats covers everything from the size of the blogosphere to the most popular CMS to typical earnings. Tons of great nuggets to reference and hyperlink to when making data-backed points.

32. GrowthBadger‘s Blogging Vs. YouTube Statistics

Deciding whether to focus on written content, video, or both? Consult this compilation of key stats comparing the reach and revenue potential of each medium. For instance, did you know that blogs get 6x more visits than YouTube?

Integrating These Tools Into Your Workflow

With these power resources at your fingertips, managing your blog will be smoother and more efficient than ever. But maximizing their impact requires developing a systematic workflow.

Everyone‘s process will look a bit different depending on their unique content and goals. However, a general framework might flow like this:

  1. Ideation: Use tools like BuzzSumo, AnswerThePublic, and Feedly to unearth trending topics, common questions, and gaps in existing content. Capture ideas in your editorial calendar.

  2. SEO research: Analyze your target keywords in Google Keyword Planner, Moz Keyword Explorer, or your preferred tool. Look at search volume, difficulty, and SERP competition to determine the best angle.

  3. Writing: Type out your draft in WordPress, Google Docs, or another program. Run it through Grammarly and Hemingway to tidy up any mistakes and awkward phrasing.

  4. Optimization & design: Add your target keyword in strategic locations. Create or add visual content and implement SEO best practices using Yoast as a guide.

  5. Final checks: Preview the formatted post and check all links. Make final tweaks until it looks crisp and loads quickly.

  6. Promotion: Draft and schedule social media posts to publicize your content across channels using Buffer or MissingLettr. Send an email campaign announcing the new post to your list.

  7. Analytics: Keep an eye on your post‘s performance in Google Analytics, Search Console, and social media insights. Test different title tags and meta descriptions to improve CTR.

Don‘t forget to revisit and update older posts periodically as well. Implement a system for flagging underperforming posts and giving them new life every few months.

With repetition and experimentation, you‘ll settle into a groove with these tools that feels like second nature. A well-oiled blogging machine!

Wrapping Up

In the fast-paced world of blogging, you need every advantage to stay ahead of the curve and keep your content fresh. Having the right tools on hand is half the battle.

By bookmarking this curated collection of resources, you‘ll be well on your way to a leaner, meaner blogging workflow. You‘ll never again draw a blank when brainstorming topics, hit a wall when writing, or struggle to keep organized.

Of course, every blogger‘s toolkit will evolve with time as new solutions emerge and your specific needs change. Stay open to experimenting with different apps and approaches to find what clicks for you.

But this core set of essentials should serve you well for cranking out top-notch blog content consistently and efficiently, without burning out. Spend less time aimlessly Googling and tab toggling, and more time creating your best work!

Now go fill up that bookmarks bar and get to blogging. You‘ve got everything you need to make 2023 your most productive year yet.