The Ultimate Guide to Infographics

The Ultimate Guide to Infographic Dimensions in 2023
How to Choose the Perfect Sizes for Maximum Engagement and Impact

Infographics are a powerful tool for communicating information in a visually engaging way. However, with so many different platforms and use cases, it can be tricky to know what sizes and dimensions to use for your infographics. Choosing the wrong dimensions can make your carefully crafted infographics look awkward, amateurish, and ineffective.

In this guide, we‘ll demystify infographic dimensions and help you understand how to select the optimal sizes for your needs. Whether you‘re creating infographics for social media, blog posts, presentations, or print, you‘ll learn the latest best practices and specific dimensions to use. We‘ll also share some handy tools and resources to help you create pixel-perfect infographics every time.

Let‘s dive in!

Why Infographic Dimensions Matter

Before we jump into the specific dimensions to use, it‘s important to understand why infographic size matters in the first place. Here are a few key reasons:

  1. Visibility and readability: Infographics that are too small can be difficult to read and may get lost in someone‘s social media feed or web page. On the other hand, graphics that are too large can overwhelm the rest of your content. Choosing dimensions that provide good visibility and readability is crucial.

  2. Shareability: Different social media platforms have different preferred image sizes that maximize shareability and engagement. Using infographic dimensions that are optimized for each platform increases the chances your content will be liked and shared.

  3. Professionalism and polish: Infographics that are awkwardly sized or don‘t fit properly into the intended context can make your brand look sloppy and amateurish. Using the correct dimensions helps your infographics look intentional and professional.

  4. Versatility: With so many different platforms and devices out there, it‘s important to choose infographic dimensions that will look good in multiple contexts. You may need to create a few different size variations to maximize the versatility and reach of each infographic.

Now that we‘ve established why dimensions matter, let‘s take a look at some of the most common infographic sizes and when to use them.

Essential Infographic Dimensions to Know

While the ideal infographic dimensions will depend on the specific use case, here are some of the most common sizes you should know:

1. Infographic Dimensions for Social Media

  • Facebook: 1200 x 628 pixels
  • Twitter: 1024 x 512 pixels
  • Instagram: 1080 x 1080 pixels (square) or 1080 x 1350 pixels (portrait)
  • Pinterest: 1000 x 1500 pixels (portrait, 2:3 aspect ratio)
  • LinkedIn: 1200 x 627 pixels

When sharing infographics on social media, it‘s important to use dimensions that are optimized for each platform‘s unique feed and image preview sizes. Using images that are too small or the wrong aspect ratio can result in your infographic getting cut off or appearing unclear.

Sticking to the recommended sizes above will ensure your infographics look great on each social network. That said, you may need to experiment with different dimensions and orientations to see what works best for your specific content and audience.

2. Infographic Dimensions for Blog Posts and Web Pages

When embedding infographics into blog posts or web pages, you have more flexibility with dimensions since you control the layout. However, there are still some general best practices to keep in mind:

  • Width: Aim for a maximum width of 600-750 pixels to fit comfortably in most web page content areas without requiring horizontal scrolling.
  • Height: The ideal height will depend on the amount and complexity of information in your infographic. Aim for a height of around 1500-3000 pixels for most web-based infographics. Infographics taller than 3000 pixels are likely to be much longer than the average web content and may tax readers‘ attention spans.
  • Aspect ratio: A common aspect ratio for web infographics is 4:3, but you can adjust this based on the unique needs of your content. Taller, thinner infographics can work well for chronological or process-focused content.
  • Responsiveness: Make sure to test your infographic dimensions on multiple screen sizes and devices. You may need to provide a few different variations to ensure readability on both desktop and mobile devices.

When in doubt, start with an infographic width of around 700 pixels and a height of 1800-2200 pixels and adjust from there based on your specific content needs and layout.

3. Infographic Dimensions for Print

If you‘re planning to print your infographics for use in posters, flyers, handouts, or other print collateral, you‘ll need to know the specific print dimensions you‘re designing for. Here are some common sizes to consider:

  • Letter size: 8.5 x 11 inches
  • Legal size: 8.5 x 14 inches
  • Tabloid size: 11 x 17 inches
  • Poster sizes: 18 x 24 inches, 24 x 36 inches, etc.

When designing infographics for print, it‘s crucial to use high-resolution images (at least 300dpi) and ensure there is sufficient bleed area if your infographic will extend to the edge of the page. Work closely with your printer to ensure your artwork file meets their specific requirements before sending the final version.

Tips for Optimizing Infographic Dimensions

Now that you know the most common infographic sizes, here are some tips to help you optimize your infographics for maximum impact:

  1. Know your primary use case: Before creating your infographic, know where it will primarily be published and promoted. This will help you determine the best dimensions to start with. You can always create additional size variations later.

  2. Test multiple sizes: Don‘t be afraid to experiment with a few different infographic sizes to see what works best. Try creating both horizontal and vertical (portrait) orientations, as well as testing square versions for platforms like Instagram.

  3. Provide multiple file types: Different platforms and use cases may require different image file types. Provide your infographic in multiple common formats like PNG, JPG, and PDF to increase versatility.

  4. Keep file sizes reasonable: While you want your infographics to be high-quality, be mindful of file size – especially if the infographic will be embedded in a web page. Compress images as much as possible without sacrificing clarity.

  5. Prioritize readability: When in doubt, always prioritize the readability of your infographic over strict adherence to size guidelines. If the infographic doesn‘t effectively communicate your message, it won‘t be effective no matter how perfectly optimized the dimensions are.

Tools for Creating Infographics in the Perfect Sizes

Creating infographics in precise dimensions can be a challenge, especially if you‘re not a professional designer. Fortunately, there are several tools available that make it easy to create perfectly sized infographics:

  • Canva: Canva offers a wide range of infographic templates in popular sizes, as well as the ability to create custom dimensions.
  • Piktochart: Piktochart provides templates for different infographic use cases and makes it easy to resize designs for various social media platforms.
  • Venngage: Venngage offers a variety of infographic templates categorized by platform and use case, taking the guesswork out of choosing the right dimensions.
  • Easel.ly: Easel.ly provides a variety of templates in different sizes and makes it easy to customize your infographic‘s dimensions.
  • Adobe Creative Suite: If you have access to professional design tools like Adobe Illustrator or Photoshop, you can create infographics in any size or dimension you need. Just be sure to start with the right artboard size for your intended use.

Go Forth and Create Amazing Infographics!

We covered a lot of information in this guide to infographic dimensions, but don‘t let all the technical details overwhelm you. The most important thing is to create compelling, valuable, and visually engaging infographics that effectively communicate your message.

By understanding the role that size and dimensions play in infographic performance, you‘ll be well-equipped to create graphics that look great and achieve your goals – whether that‘s driving social media engagement, enhancing your blog content, or leaving a lasting impression through print materials.

Remember, the specific dimensions are just a starting point – the real magic happens when you adapt your infographics to your unique content, audience, and use case. Don‘t be afraid to test different sizes and orientations to find what works best.

Now that you‘re armed with this essential knowledge about infographic dimensions and sizes, you‘re ready to go forth and create amazing infographics of your own! Happy designing!