The Ultimate Guide to Getting Your Business Verified on Instagram in 2024

Are you tired of seeing your competitors flaunt their little blue checkmarks on Instagram while your business remains unverified? In today‘s digital landscape, Instagram verification is more than just a vanity metric – it‘s a powerful tool that can help you establish credibility, build trust, and connect with your target audience on a deeper level.

But with so much conflicting information out there, it can be tough to know where to start. That‘s why we‘ve put together this ultimate guide to getting your business verified on Instagram in 2024. We‘ll cover everything from the latest verification criteria and process to proven strategies for boosting your chances of approval. Plus, we‘ll share some exclusive insights and real-world examples from businesses that have successfully navigated the verification process.

Why Instagram Verification Matters for Businesses in 2024

Before we dive into the nitty-gritty of how to get verified, let‘s take a moment to appreciate why this little blue badge is so valuable for businesses. According to a recent study by, verified Instagram accounts enjoy an average of 30% more engagement than their unverified counterparts. But that‘s just the tip of the iceberg.

Here are some key benefits of being verified on Instagram in 2024:

  1. Increased credibility and trust: In an era where fake accounts and impersonators run rampant, verification serves as a stamp of authenticity, telling your audience that you are the real deal. In fact, a survey by GlobalWebIndex found that 63% of consumers are more likely to trust a verified account over an unverified one.

  2. Enhanced visibility: Verified accounts often appear at the top of search results and explore pages, making it easier for potential customers to discover your brand. According to Instagram‘s own data, verified accounts receive an average of 15% more profile visits than unverified accounts.

  3. Access to exclusive features: From swipe-up links in stories to the ability to hide offensive comments, verified accounts unlock a suite of powerful tools that can elevate your Instagram game. For example, verified accounts can now add links to their Instagram Stories, making it easier to drive traffic to their website or product pages.

  4. Competitive advantage: As more businesses flock to Instagram, verification can help you stand out from the crowd and establish your brand as an industry leader. A study by Sprout Social found that 78% of consumers are more likely to purchase from a brand if they see it as a leader in its industry.

"Getting verified on Instagram was a game-changer for our brand. It not only boosted our credibility but also opened up new opportunities for partnerships and collaborations." – Sarah Johnson, Marketing Director at XYZ Company

The Instagram Verification Criteria and Process in 2024

Now that you‘re sold on the benefits of verification, let‘s talk about what it takes to get that coveted blue badge. While Instagram‘s verification criteria have evolved over the years, the core principles remain the same: authenticity, uniqueness, completeness, and notability.

Here‘s a breakdown of what Instagram looks for in a verification-worthy business account in 2024:

  1. Authenticity: Your account must represent a real, registered business or entity. No fake or fan accounts allowed! Instagram will typically require some form of official documentation, such as a business license or articles of incorporation, to verify your authenticity.

  2. Uniqueness: Each business can only have one verified account per platform (with some exceptions for language-specific accounts). So, make sure you‘re applying for your main business account. If you have multiple accounts for different products or services, focus on getting your primary account verified first.

  3. Completeness: Your profile must be fully set up, with a bio, profile picture, and at least one post. Incomplete profiles are a big no-no. Make sure your profile is fully optimized with a clear description of your business, contact information, and a link to your website.

  4. Notability: Here‘s the tricky part – your business must be well-known and highly searched for. Instagram looks at factors like press coverage, social media presence, and Wikipedia entries to determine notability. Aim for a minimum of 5-10 high-quality press mentions from reputable sources, and make sure your business has a strong presence on other social media platforms as well.

So, how do you actually apply for verification? The process is fairly straightforward:

  1. Go to your profile and tap the hamburger menu in the top right corner.
  2. Tap "Settings" and then "Account."
  3. Scroll down and tap "Request Verification."
  4. Fill out the application form with your business name, category, and relevant documents (e.g., business license, articles of incorporation).
  5. Submit your application and wait for Instagram‘s response.

Instagram verification application process

Instagram typically reviews verification applications within 30 days. If approved, you‘ll see the blue badge appear next to your business name. If denied, don‘t fret – you can reapply after 30 days.

Tips and Best Practices for Increasing Your Chances of Getting Verified

While the verification process may seem daunting, there are several things you can do to increase your chances of getting approved. Here are some expert tips and best practices:

  1. Complete your profile: Make sure your profile is fully filled out, with a clear profile picture, bio, and contact information. Bonus points for using a high-quality logo as your profile picture!

  2. Post consistently: Instagram favors active accounts, so aim to post at least once a day. Use a mix of photos, videos, and stories to keep your content fresh and engaging. According to a study by Tailwind, accounts that post daily grow their followers 4x faster than those that post less frequently.

  3. Engage with your audience: Respond to comments and DMs, and engage with other accounts in your industry. Building a strong community around your brand can help demonstrate your notability. A survey by Sprout Social found that 64% of consumers want brands to connect with them on social media.

  4. Collaborate with other verified accounts: Partnering with other verified businesses or influencers can help boost your credibility and visibility on the platform. Look for accounts that align with your brand values and target audience, and reach out to propose a collaboration.

  5. Leverage PR and media coverage: If your business has been featured in reputable publications or news outlets, make sure to highlight that in your verification application. Press coverage is a strong signal of notability. Aim for a mix of national and industry-specific publications to show the breadth of your impact.

  6. Build a strong presence on other platforms: Instagram looks at your overall online presence, so make sure you have a solid website and active accounts on other social media platforms like Facebook and Twitter. Consistency is key – make sure your branding and messaging are aligned across all channels.

Platform Optimal Posting Frequency
Instagram 1-2 posts per day
Facebook 1 post per day
Twitter 3-5 tweets per day
LinkedIn 1 post per day

"Consistency is key when it comes to getting verified on Instagram. Posting high-quality content on a regular basis and engaging with your audience shows that you‘re a legitimate and active presence on the platform." – John Smith, Social Media Manager at ABC Company

What to Do If Your Verification Application is Denied

Despite your best efforts, there‘s a chance that your verification application may be denied. Don‘t take it personally – Instagram receives thousands of applications every day, and not everyone can be approved.

If your application is denied, take a step back and assess what you can improve. Some common reasons for denial include:

  1. Incomplete or inaccurate information in your application
  2. Lack of notability or press coverage
  3. Inconsistent or low-quality content on your account
  4. Violation of Instagram‘s community guidelines or terms of service

If you‘ve addressed these issues and still get denied, don‘t give up! You can reapply after 30 days, and in the meantime, focus on building a strong and engaged community around your brand.

The Psychological Impact of Verification on Consumers

Beyond the tangible benefits of verification, it‘s important to understand the psychological impact that a blue checkmark can have on consumers. In a world where anyone can create a social media account and claim to be an expert, verification serves as a powerful trust signal.

According to a study by the University of Southern California, verified accounts are perceived as more credible and trustworthy than unverified accounts, even when the content is identical. This is because verification taps into our innate desire for social proof – if Instagram has deemed an account worthy of verification, it must be legitimate and authoritative.

But the impact of verification goes beyond just credibility. A verified badge can also create a sense of exclusivity and desirability around a brand. When consumers see that little blue checkmark, they subconsciously associate the brand with status, success, and importance. This can lead to increased brand loyalty, as consumers feel like they are part of an elite group by following and engaging with a verified account.

Of course, verification is not a magic bullet for building trust and loyalty. Brands still need to deliver on their promises and provide value to their audience. But when combined with a strong content strategy and genuine engagement, verification can be a powerful tool for establishing your business as a leader in your industry.

The Future of Instagram Verification and What It Means for Businesses

As Instagram continues to evolve, so too will the verification process. In the coming years, we can expect to see even more emphasis placed on authenticity and transparency, as the platform cracks down on fake accounts and misinformation.

For businesses, this means that verification will become even more valuable as a trust signal. However, it also means that the bar for verification will likely get higher, with even stricter criteria and more rigorous review processes.

To stay ahead of the curve, businesses should focus on building a strong and authentic presence on Instagram, regardless of whether they have that blue badge. This means investing in high-quality content, engaging with your audience, and leveraging Instagram‘s business tools to drive results.

It also means being proactive about protecting your brand on the platform. Even if you‘re not verified, you can still take steps to prevent impersonation and fraud, such as trademarking your business name and logo, and monitoring for fake accounts using your brand assets.


In 2024, Instagram verification will be more important than ever for businesses looking to establish credibility, build trust, and connect with their audience on the platform. By understanding the latest verification criteria and process, and implementing proven strategies for boosting your chances of approval, you can join the ranks of the Instagram elite and take your social media presence to the next level.

But remember, verification is just one piece of the puzzle. To truly succeed on Instagram, you need to focus on creating high-quality content, engaging with your audience, and providing value at every touchpoint. With the right strategy and mindset, you can build a loyal and engaged community around your brand, with or without that little blue checkmark.

So what are you waiting for? Start optimizing your Instagram presence today, and get ready to take your business to new heights in 2024 and beyond!