The Ultimate Guide to Embedding Facebook Posts on Your Website in 2024

Are you looking to drive more engagement and social proof on your website? Embedding Facebook posts could be the secret weapon you need in your content strategy.

With over 2.9 billion monthly active users, Facebook is an endless source of valuable content and conversations. By embedding relevant Facebook posts directly on your website, you can:

  • Showcase social proof and credibility
  • Engage your website visitors with interactive content
  • Drive more likes, comments, and followers for your Facebook page
  • Boost your SEO with fresh, keyword-rich content

In fact, a study by Optin Monster revealed that showing media mentions on a website can increase sales by up to 20% by establishing trust with potential customers.

If you‘re not taking advantage of embedded Facebook posts yet, you‘re missing out on a major opportunity. Don‘t worry though – in this ultimate guide, we‘ll walk you through exactly how to embed a Facebook post on your website, step-by-step. Plus, we‘ll share proven tips and examples to help you get the most value from this powerful feature.

What is an Embedded Facebook Post?

First, let‘s clarify what we mean by an embedded Facebook post. Essentially, it‘s a piece of content from Facebook (such as a status update, photo, video, or link) that is displayed on another website outside of the Facebook platform.

When you embed a post, it appears in a special box that includes the post content, author information, timestamp, and social actions (like, comment, share). Here‘s an example of what an embedded Facebook post looks like:

[Embed example post]

Clicking on the post will open it in a new browser window on Facebook. This allows your website visitors to easily engage with the post or visit your Facebook page without navigating away from your site.

Why Use Embedded Facebook Posts on Your Website?

Now that you know what an embedded Facebook post is, let‘s dive into some of the key benefits of using them on your website:

  1. Increase Credibility and Trust
    Embedding relevant Facebook posts on your site acts as powerful social proof. For example, if you embed a post where a customer raves about your product, it provides a real-life testimonial that can influence purchasing decisions.

  2. Encourage Social Engagement
    When you embed a Facebook post, your website visitors can like, comment on, and share the post directly from your site. That means more engagement for your content and your brand.

  3. Grow Your Facebook Following
    By making your Facebook content easily accessible on your website, you‘ll naturally drive more traffic and followers to your page. Embedded posts act as a seamless cross-promotion tool.

  4. Boost SEO and Dwell Time
    Google‘s search algorithm values fresh, relevant content that keeps visitors engaged. Embedding Facebook posts with a lot of engagement signals that your page is active and valuable. Plus, interactive content can improve dwell time and reduce bounce rates.

  5. Streamline Your Social Media Marketing
    Embedded posts make it easy to repurpose your top-performing Facebook content on your website. No need to recreate the wheel or manually update your site every time you post something new on Facebook.

How to Embed a Facebook Post: Step-by-Step Instructions

Ready to start embedding Facebook posts on your own website? Follow these simple steps:

Step 1: Find the Facebook post you want to embed

Navigate to the Facebook post you want to embed. This could be a post on your own business page or another public page. Keep in mind that you can only embed public posts, not posts that are set to private or restricted to certain groups.

Step 2: Click the three dots icon

In the top right corner of the post, click the three dots icon to expand the options menu.

[Screenshot of post with three dots highlighted]

Step 3: Select "Embed"

From the dropdown menu, click on the "Embed" option.

[Screenshot of menu with Embed option highlighted]

Step 4: Copy the embed code

A pop-up box will appear with the embed code automatically selected. Click the "Copy Code" button to copy it to your clipboard.

[Screenshot of embed code pop-up]

In this pop-up, you also have the option to adjust the pixel width of the embedded post to fit your website layout. The default width is 400 pixels, but you can enter a custom width if needed. The embed height will automatically adjust based on the post content.

Step 5: Paste the code on your website

Now, open up your website editor or content management system (CMS). Navigate to the page or post where you want the Facebook post to appear.

Paste the embed code into the HTML editor of your page. In WordPress, for example, you would use the "Custom HTML" block in the Gutenberg editor.

[Screenshot of pasting code in WordPress editor]

Step 6: Preview and Publish

Before publishing your page, preview it to ensure the Facebook post is displaying correctly. If everything looks good, go ahead and publish or update the page.

Congratulations, you‘ve now successfully embedded a Facebook post on your website!

Advanced Tip: Embedding Facebook Posts in a Shopify Store

If you have a Shopify ecommerce store, you can also take advantage of embedded Facebook posts. Here‘s how:

  1. In your Shopify admin dashboard, go to "Online Store" and then "Themes"
  2. Click "Edit Code" to access your theme files
  3. Open up the file where you want to embed the Facebook post (such as product.liquid or page.liquid)
  4. Paste the Facebook embed code where you want it to appear in the file
  5. Save your changes

Here‘s an example of how the embed code might look in a Shopify product description:

[Screenshot of code in Shopify file]

By embedding relevant Facebook posts on your product pages, you can showcase customer reviews or answered questions right where shoppers need to see them.

Best Practices for Embedding Facebook Posts

To get maximum value and engagement from embedded Facebook posts on your site, follow these best practices:

  1. Only embed posts that are highly relevant to your page content or business. Don‘t just embed random posts for the sake of having them.

  2. Embed a variety of post types, including videos, photos, and text updates. A mix of media types will be more visually engaging.

  3. Pay attention to the comments on posts you‘re considering embedding. Do they add value or insight to the conversation? Avoid posts with a lot of off-topic or spam comments.

  4. Optimize the width of your embedded post for your specific site layout and design. The last thing you want is a tiny post swimming in a sea of white space, or a post that runs off the edge of the screen.

  5. Keep accessibility in mind. Add descriptive alt text if the post contains an image. And don‘t rely solely on embedded posts to convey important information, as they may not be readable by screen readers.

  6. Monitor the performance of your embedded posts using Facebook Insights or your website analytics. See which posts are getting the most engagement and driving the most traffic. Use these insights to optimize your strategy over time.

Still have questions about embedding Facebook posts? Let‘s address some common ones:

FAQs About Facebook Embedded Posts

Can I customize the look and feel of an embedded post to match my website branding?

Unfortunately, the customization options for embedded posts are quite limited. You can set the width in pixels, but you can‘t change the colors, fonts, or other design elements. The post will inherit some basic styles from your website, but it will still look like Facebook content.

Do I need to update my website every time I edit the original Facebook post?

No, the embedded post will automatically sync and update on your site whenever you make changes to the original post on Facebook. This includes any new likes, comments, or shares.

Will embedding Facebook posts impact my website loading speed?

The embed code does add a bit of additional Javascript and CSS that needs to load. However, Facebook has optimized this code to minimize the impact on page speed.

According to Web.dev, the initial render time for an embedded Facebook post is typically less than 1 second. That said, you still may want to limit the number of embedded posts per page to keep load times in check.

Is there a way to embed a private Facebook post?

No, Facebook‘s embed feature only supports public posts. Private posts are not embeddable for obvious privacy reasons. If you want to embed a post from your own page, you‘ll need to set that specific post‘s privacy to "Public."

Can I set an embedded Facebook post to load lazy?

Yes, you can modify the embed code to support lazy loading for better performance. Here‘s an example of what the modified code would look like:

[code snippet]
<div class="fb-post" 
    data-href="https://www.facebook.com/example-post-url" 
    data-width="500"
    data-lazy="true"></div>

The key is to add the "data-lazy" attribute and set it to true.

Real-Life Examples of Embedded Facebook Posts in Action

Need some inspiration for how to creatively use embedded Facebook posts on your own site? Check out these examples from top brands:

  1. How HubSpot Embeds Customer Stories
    HubSpot embeds Facebook posts highlighting customer success stories and testimonials on their case study pages. This adds an extra layer of social proof to their already compelling content.
[Image example from HubSpot]
  1. How Tasty Uses Embedded Facebook Videos
    Tasty, the popular cooking brand from Buzzfeed, often embeds viral recipe videos from their Facebook page in recipe blog posts. This way, visitors can watch how the recipe comes together without leaving the post.
[Tasty example]
  1. How Volkswagen Features User-Generated Content
    As part of the #VWVans hashtag campaign, Volkswagen embedded a Facebook post from a happy camper van owner on the product page. This authentic content helps drive purchasing decisions.
[Volkswagen example]

For even more examples and data on the power of embedded Facebook posts, check out this case study from Social Media Examiner and this explainer video from Facebook themselves.

Tracking Results and Measuring Success

Once you start embedding Facebook posts on your website, you‘ll want to keep an eye on performance to see what‘s resonating with your audience. Here are a few key metrics to track:

  • Reach: How many people are seeing your post on your website? Use your website analytics to track page views and unique visitors on pages with embedded posts.

  • Engagement: Are visitors interacting with your embedded post by liking, commenting, or sharing? Check the engagement stats on the original Facebook post for this data.

  • Click-Through Rates: How many website visitors are clicking through the embedded post to your Facebook page? Monitor referral traffic from your website in Facebook Insights.

  • Conversion Rate: If your embedded post is on a product or landing page, track how many visitors are converting into leads or customers. Use UTM parameters in the embed code to better attribute conversions.

By tracking these metrics, you can start to see patterns in what types of content perform best as embedded posts. For example, maybe posts with videos tend to get the highest engagement. Or maybe product photos drive the most click-throughs and conversions.

Use these insights to continuously test and optimize your Facebook post embedding strategy. As Social Media Today puts it:

"Facebook post embeds offer a unique opportunity to merge your website and social media presence into a cohesive brand experience. The key is finding that sweet spot of content that delights your website visitors while still fitting seamlessly into the context of your website."

Start Embedding Facebook Posts Today

We‘ve covered a lot of ground in this ultimate guide to embedding Facebook posts on your website. To recap:

  • Embedded Facebook posts are social media posts displayed outside of the Facebook platform, on another website
  • Embedding Facebook posts offers major benefits, including social proof, engagement, SEO, and more
  • It‘s easy to embed a public Facebook post by grabbing the embed code and pasting it on your website
  • Following best practices such as choosing relevant posts and optimizing for your site design will help you get the most value from embedded posts
  • Brands like HubSpot, Tasty, and Volkswagen are already seeing success with embedded posts
  • Tracking key metrics like reach, engagement, click-throughs, and conversions will help you optimize your post embedding strategy over time

Now, we want to hear from you: What‘s your #1 key takeaway or "aha" moment from this guide? How do you plan to start using embedded Facebook posts in your own marketing?

Leave a comment below to let us know, and feel free to ask any other questions you might have about embedded posts.

Here‘s to more engaging, social-powered websites!