The Top 12 Social Media Management Tools for Streamlined Success in 2024

Social media has become a non-negotiable marketing channel for businesses in virtually every industry. Consider these eye-opening statistics:

  • 4.74 billion people worldwide use social media as of 2023 (59.4% of the population)
  • The average user spends 2 hours and 31 minutes per day on social
  • 71% of consumers are more likely to purchase from brands they follow on social
  • 81% of brands view social as a critical component of their marketing strategy

With numbers like these, it‘s clear that social media presents massive opportunities for building brand awareness, forging customer relationships, and driving revenue. But to maximize these results, you need the right tools and strategy.

Managing multiple social profiles, posting consistently, engaging with your audience, and measuring your efforts can be overwhelming without the proper software. That‘s why investing in a social media management platform is a must for any business looking to win on social in 2024.

In this ultimate guide, we‘ll dive deep into 12 of the top social media management tools available today. For each, we‘ll cover key features, benefits, pricing, and considerations to help you select the best fit for your team. Plus, we‘ll share expert insights and success stories to inspire your social media strategy.

1. HubSpot Social Media Management Software

HubSpot Social Media Management Dashboard

Best for: Centralized inbound marketing and lead generation

HubSpot is an industry leader in marketing, sales, and service software. Their Social Media Management Tools are part of the larger Marketing Hub, which includes tools for content creation, email marketing, automation, and analytics.

What sets HubSpot apart is the ability to tie your social media efforts directly to your inbound marketing strategy and sales pipeline. You can monitor brand mentions, schedule and publish content to all major networks, and track your social media ROI all in one place.

Key features:

  • Compose and schedule multimedia posts for Facebook, Instagram, Twitter, and LinkedIn
  • Create and manage social media ad campaigns
  • Monitor mentions, comments, and reactions across channels
  • Detailed reports on social media reach, engagement, and conversions
  • Integrates with HubSpot CRM to track leads and customers from social

Pros:

  • All-in-one platform for social media, content, email, ads, and CRM
  • Advanced analytics to prove social ROI
  • Robust knowledge base and customer support

Cons:

  • Higher cost than standalone social tools
  • Steeper learning curve due to breadth of features

Pricing: Social media tools included in Marketing Hub Professional plan, starting at $800/month

2. Sprout Social

Sprout Social Smart Inbox

Best for: Social customer service and engagement

Sprout Social is a powerful, user-friendly social media management and customer care platform. Used by over 30,000 brands including Subaru and Vice, Sprout makes it easy to collaborate on social content and deliver responsive support.

One of Sprout‘s standout features is the Smart Inbox, which brings all your social messages and brand keywords into a unified, filterable stream. You can save common replies, assign tasks to teammates, and track performance to ensure every customer gets a timely, helpful response.

Key features:

  • Plan and publish content to Facebook, Instagram, Twitter, LinkedIn, and Pinterest
  • Manage reviews and messages across networks in the Smart Inbox
  • Chatbot Builder to automate responses to common inquiries
  • Social listening to track competitor and industry trends
  • Extensive reporting on post performance, audience growth, response metrics, and more

Pros:

  • Clean, intuitive interface for scheduling and engagement
  • Powerful customer service and chatbot tools
  • Supports a growing list of integrations and social networks

Cons:

  • Plans can get expensive for larger teams
  • Some advanced reporting and listening features limited to higher tiers

Pricing: Standard plan starts at $89/user/month, with 30-day free trial

3. Hootsuite

Hootsuite Post Composer

Best for: Comprehensive social media management

Hootsuite is one of the most widely used social media management platforms, serving over 200,000 organizations worldwide. The feature-rich dashboard allows you to schedule content, engage with customers, and measure your results across 20+ social networks.

Some of Hootsuite‘s most valuable capabilities include content curation, bulk scheduling, and customizable reports. You can also tap into Hootsuite Academy to level up your team‘s social media skills.

Key features:

  • Compose and schedule posts for all major social channels
  • Curate relevant content from RSS feeds and Streams
  • Assign and respond to social conversations in shared team inbox
  • Create custom branded reports with easy drag-and-drop builder
  • 150+ app integrations to extend functionality

Pros:

  • Centralized scheduling, engagement, and analytics
  • Supports 20+ social networks, including YouTube and Pinterest
  • Unlimited post scheduling and content library

Cons:

  • Streams can be overwhelming to navigate for beginners
  • Limited analytics and listening on lower-tier plans

Pricing: Professional plan starts at $49/month for one user and 10 social accounts

4. Agorapulse

Agorapulse Social Inbox

Best for: Social inbox management and team collaboration

Agorapulse is a user-friendly social media management tool built for teams. Its social inbox is one of the cleanest and most customizable, with options to filter by post type, label, and assignment. The inbox pulls in all comments, messages, and reviews to help you stay on top of engagement.

Agorapulse also offers some unique collaboration features, like shared calendars, post tagging, and user permissions. Plus, their unlimited data retention and reporting make it great for staying organized and tracking progress.

Key features:

  • Publish and schedule content to Facebook, Instagram, Twitter, LinkedIn, and YouTube
  • Social inbox with filters, saved replies, and team assignments
  • Monitor Facebook and Instagram ad comments
  • Customizable reports with PowerPoint and CSV export
  • Available in 6 languages

Pros:

  • Visual post labels and approval workflow to keep teams aligned
  • Flexible inbox rules and saved replies to streamline engagement
  • Unlimited report exports and data retention

Cons:

  • Lacks content curation and social listening features
  • No direct publishing to TikTok or Snapchat

Pricing: Pro plan starts at $79/month for 2 users and 10 social profiles

5. Sendible

Sendible Compose Box

Best for: Agency-scale content management and client reporting

Sendible is a powerful social media management platform designed for agencies and larger teams. The dashboard is organized around a content calendar view, making it easy to plan and schedule posts across accounts and platforms.

Some of Sendible‘s most useful features for agencies include client/team permissions, white-label reports, and content approval workflows. The Canva integration and content recommendation engine also help speed up the post creation process.

Key features:

  • Schedule and publish to Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube
  • Unified social inbox with priority and sentiment filters
  • Canva graphics editor and royalty-free image search
  • Custom, white-label reports for clients
  • Suggest and import content from RSS feeds and blogs

Pros:

  • Central hub for managing content across unlimited clients and brands
  • Clean content calendar view with easy drag-and-drop scheduling
  • Robust reporting options with client-friendly dashboard

Cons:

  • Pricing based on services can add up for larger agencies
  • Mobile app has fewer features than web version

Pricing: Starter plan begins at $29/month for 1 user, 6 services, and 12 queued posts per profile

6. Sprout Social vs Hootsuite vs Agorapulse

While there are many great social media management platforms to choose from, three of the most popular and feature-rich options are Sprout Social, Hootsuite, and Agorapulse. Here‘s a quick side-by-side comparison to help you decide which is the best fit for your business:

Feature Sprout Social Hootsuite Agorapulse
Pricing $89-$249/user/mo $49-$739/mo $79-$399/mo
Supported Networks Facebook, Instagram, Twitter, LinkedIn, Pinterest 20+ inc. YouTube, Pinterest Facebook, Instagram, Twitter, LinkedIn, YouTube
Publishing
Engagement Inbox ✓ (Smart Inbox) ✓ (Streams) ✓ (Inbox)
Reporting ✓ (Unlimited)
Content Curation ×
Social Listening ✓ (Add-on) ×
Team Collaboration ✓ (Shared calendars, approvals)
Unique Selling Point Social customer service Comprehensive management Robust agency tools

While all three tools cover the basics of social media management, they each have their strengths. Sprout is the leader for social customer care, with advanced features like chatbots and analytics. Hootsuite offers the most comprehensive suite, supporting the widest range of networks. Meanwhile, Agorapulse has some of the best team collaboration and reporting capabilities.

Ultimately, the right tool depends on your specific needs and use case. Consider your team size, networks, budget, and goals to determine which will deliver the most value. Take advantage of free trials to get hands-on with each platform before committing.

7. Tips for Evaluating Social Media Management Tools

With so many social media management tools on the market, it can be overwhelming to choose the best one for your business. Here are a few key factors to consider as you evaluate your options:

  1. Supported social networks: Make sure the tool supports all the platforms where your audience is active. Look for native publishing and engagement features for each channel.

  2. Publishing and scheduling: A visual content calendar and robust scheduling tools are a must. Look for features like queues, bulk uploads, and content suggestions to save time.

  3. Social inbox: Managing comments, DMs, and mentions across networks can be a challenge. Seek out tools with a unified, filterable inbox to stay efficient and organized.

  4. Analytics and reporting: Tracking and proving your social ROI is crucial. Make sure your tool offers in-depth analytics and customizable reports to measure performance.

  5. Team collaboration: If you work with a team, look for features like user permissions, approval workflows, and task assignments to keep everyone aligned.

  6. Integrations: Your social media management platform should play well with the other tools in your tech stack, like your CRM, CMS, and e-commerce software.

  7. Pricing: Consider your budget and the potential time and resource savings of each tool. Keep in mind the costs of additional users, add-ons, and services.

Most importantly, take advantage of free trials and demos to get a real feel for each tool‘s interface and capabilities. Have your team try out a few top contenders and discuss which one best fits your needs and workflow.

8. Social Media Management Tools Comparison

To help you quickly compare the top social media management tools, we‘ve compiled the key details and starting prices for each:

Tool Best For Key Features Pricing
HubSpot Inbound marketing Publishing, monitoring, analytics, CRM $800/mo
Sprout Social Customer service Smart Inbox, chatbots, listening $89/user/mo
Hootsuite Comprehensive management Publishing, curation, analytics, learning $49/mo
Agorapulse Social inbox and reporting Unified inbox, unlimited reports $79/mo
Sendible Agency content management Client dashboards, content suggestions $29/mo
Buffer Affordable scheduling Intuitive composer, basic analytics $5/mo
MeetEdgar Automation Automated publishing, content library $29.99/mo
CoSchedule Marketing calendar ReQueue, social templates, best time scheduling $29/user/mo
SocialPilot Affordable SMB and agency plans Bulk scheduling, Facebook branding, content curation $25.50/mo
Loomly Brand management Post mockups, calendars, asset library $25/mo
Zoho Social CRM integration Publishing calendar, zShare browser extension $10/mo
SocialBee Small business Category-based scheduling, Canva integration $19/mo

Remember, the best social media management tool for you depends on your unique needs, budget, and goals. Don‘t hesitate to take advantage of free trials to find the perfect fit for your business.

Conclusion

Social media management tools are essential for streamlining your social strategy and maximizing results. By investing in the right platform, you can save time on posting, better engage your audience, and unlock valuable insights to guide your approach.

While there are many great options available, some of the top social media management software for 2024 include:

  • HubSpot for all-in-one inbound marketing
  • Sprout Social for customer service and engagement
  • Hootsuite for comprehensive channel management
  • Agorapulse for agencies and teams
  • Sendible for client content management at scale

To choose the best tool for your business, evaluate your specific needs and priorities, like networks, team size, budget, and desired features. Take advantage of free trials to compare your top choices.

Remember, a tool is only as effective as the strategy behind it. Use the efficiency gains and insights from your social media management platform to refine your approach and better serve your audience.

Armed with the right tools and tactics, you‘ll be well on your way to social media success in 2024 and beyond. Happy posting!