The Most Engaging Instagram Posts [+How to Plan Your Feed]

How to Create an Instagram-Worthy Aesthetic Feed in 2024
Want to take your Instagram presence to the next level this year? Crafting a stunning, cohesive Instagram feed is key to showcasing your brand identity, attracting followers, and driving engagement. But with ever-evolving trends and increasing competition, how can you make your feed stand out in 2024?

Luckily, we‘ve put together this comprehensive guide to walk you through the essential steps to develop your own Instagram-worthy feed aesthetic. From defining your brand‘s visual identity to using the latest layout planning tools, you‘ll learn the secrets to transforming your feed into a scroll-stopping masterpiece. Let‘s dive in!

  1. Discover Your Unique Instagram Aesthetic
    Before you start snapping photos, the first step is to define the overarching look and feel you want your Instagram feed to embody. Your feed‘s aesthetic should be an extension of your brand identity.

Ask yourself: What are your brand‘s colors, fonts, and imagery styles? What mood and emotions do you want to evoke? Creating a brand mood board is a helpful exercise to zero in on your aesthetic. Collect images, color swatches, and textures that encapsulate your brand vibe.

For example, minimalist beauty brand Glossier keeps their feed light, airy and pink-hued to evoke a feeling of femininity and effortless cool.

In contrast, the Nike feed is decidedly bold and energetic, with powerful imagery and pops of bright color to match their "Just Do It" ethos. The key is to pick an aesthetic lane and commit to it.

  1. Master Your Editing Style
    Once you‘ve nailed down your aesthetic direction, it‘s time to bring it to life through photo editing. Using the same preset filters and editing techniques on each post will create a consistent, professional look throughout your feed.

According to a 2022 study by Hootsuite, 60% of businesses use the same filter on every post. Why? Consistent editing equals better brand recognition.

Investing in a high-quality preset pack (such as those from Lightroom or VSCO) will make it easy to achieve your signature editing style. Or try creating your own custom preset to use on each image.

Don‘t forget about your Instagram Stories too! 500 million accounts use Instagram Stories every day. While Stories allow for more unfiltered, in-the-moment content, try to still maintain your feed‘s overall aesthetic by using a branded color palette and fonts in your Story designs.

  1. Establish Content Pillars
    Great! You‘ve got your aesthetic vision and editing style on lock. Now it‘s time to plan out your actual posts. Aim to post a variety of content that still ladders up to your brand aesthetic and message. A helpful strategy is to create 3-5 content pillars to cycle through.

Let‘s say you‘re a fitness influencer. Your pillars could be:

  1. Inspirational quotes/mantras
  2. Workout tutorials
  3. Healthy recipes
  4. Athleisure looks
  5. Behind-the-scenes/day-in-the-life content

By rotating through these pillars, you‘ll provide your audience with a diverse (but still cohesive) mix of valuable content that keeps them coming back for more.

  1. Lay It All Out
    Now for the fun part – it‘s time to plan and design your feed! Thoughtfully arranging the look of your feed from a bird‘s eye view is key to creating that drool-worthy, cohesive aesthetic.

Start by plotting out your next 9-12 posts using an Instagram grid planner tool. This will allow you to see how your photos will look alongside each other and rearrange them for the most visually appealing result. You can create a checkerboard look by alternating between two types of images (like product shots and lifestyle photos). Or try a row by row approach, keeping each horizontal row consistent in color or composition.

Remember, the goal is to create a sense of visual flow and balance. The Planoly app is a great tool that lets you easily drag and drop, rearrange and schedule your posts to achieve that picture-perfect feed.

  1. Encourage User-Generated Content
    Incorporating user-generated content (UGC) into your feed is a great way to build community and show your product/service in action. Put simply, UGC is any content related to your brand that‘s voluntarily created by your fans and followers. 70% of consumers say UGC makes them more likely to trust a brand.

Encourage your audience to tag you in their posts for a chance to be featured on your feed. Or create your own branded hashtag to collect UGC. Not only will this provide you with a treasure trove of content to choose from, but it also functions as powerful social proof.

Just make sure to stick to your aesthetic standards when selecting UGC to repost. Choose images that fit your overall vibe and editing style. Or try adding your own filter to UGC for a more branded look.

  1. Stay On Top of Trends
    To keep your Instagram presence feeling fresh and relevant, it‘s important to stay up to date on the latest platform trends and features. For example, Pinterest named "Authentic Maximalist" as one of the leading Instagram feed trends for 2023 – a reaction against the overly curated feeds of the past. Content is becoming more real and less filtered.

Don‘t be afraid to experiment with new Instagram features like Reels, Guides and link stickers in Stories to deliver your content in innovative ways. 80% of users say that Instagram helps them decide whether to buy a product or service. Leaning into new shopping tools like product tags and Instagram Shop is a must for retail brands.

Of course, trends are ever-evolving. Make sure to keep tabs on what top accounts in your niche are doing with their feeds for inspiration. Then interpret these trends in a way that still feels true to your unique brand aesthetic.

Ready to Create Your Own Insta-Worthy Aesthetic?
Creating an enviable Instagram feed that wows your audience takes time, planning and a dedication to your brand aesthetic. But by putting these tips into action, you‘ll be well on your way to an Instagram presence that looks and feels authentically you.

Remember: Define your unique brand identity. Master your editing style. Plan your content mix. Lay out your feed. Leverage UGC. Stay on trend.

With a little aesthetic TLC, you‘ll transform your feed into a powerful tool to showcase your brand and attract your ideal audience. So go on and create an Instagram experience your followers won‘t be able to resist. You‘ve got this!