Roundup posts have become an extremely popular type of content because they provide value to both audiences and content creators. In this comprehensive guide, we‘ll cover everything you need to know about roundup posts, from what they are to why they work so well.
What Are Roundup Posts?
A roundup post is a single piece of content that incorporates advice, perspectives, tips, or opinions from multiple contributors and industry experts.
The blogger or website owner curates contributions around a specific theme or topic to create one authoritative guide. For example, a marketing blog may put together a post titled "Top Social Media Marketing Tips from 30 Industry Leaders."
While the blogger writes an introduction and conclusion, the meat of the post features actionable insights from the experts themselves. Each contribution adds unique value while supporting the central topic or theme.
The Many Benefits of Roundup Posts
There are many excellent reasons to invest time creating a high-quality roundup:
- Gain backlinks and referral traffic as contributors share the post
- Increase brand visibility and exposure to new audiences
- Establish thought leadership and authority on a topic
- Provide enormous value to readers in a single resource
- Build relationships with influencers in your industry
- Produce content faster by incorporating others‘ writing
Essentially, curating the advice from top experts allows you to amplify their voices while also enhancing your own reputation and reach. Readers get an invaluable compilation of tips in their niche. Everyone wins!
How to Create Your Own Roundup Post
If you want to tap into the benefits of roundups, follow these best practices:
1. Choose a Specific Theme
The first step is to define the theme and exact purpose of your roundup. For example, "social media tips" is too broad. Instead, go narrow and action-oriented: "Easy Ways to Improve Social Media Engagement This Year."
2. Research and Select Contributors
Search for industry leaders, influencers, experts, and unique perspectives to feature. Aim for big names when possible, but don‘t ignore less-known voices doing innovative work.
You want around 10-20 contributors as too many makes posts unwieldy. Reach beyond obvious choices to provide novel value to readers.
3. Reach Out for Contributions
Briefly explain the purpose of your roundup and its distribution plan. Be clear on length requirements and submission deadlines.
It often helps to include a few sample or past questions to spark ideas and give a sense of the content you’re seeking. Provide links showing your website‘s domain authority.
Follow up politely if needed. Expect about a 30% response rate so over-recruit contributors.
4. Craft a Compelling Introduction
Your intro explains the post concept and key benefit for readers. Give background context about the niche before transitioning into the curated advice itself.
5. Write Transitions Between Contributions
Smoothly flow from one expert tip to the next using short transition sentences. This further unifies the post around the central theme.
6. Conclude by Recapping and Analyzing
Close out by recapping several top insights and main takeaways. Add unique analysis about emerging trends spotted or gaps for future posts. Include a clear call-to-action.
7. Promote the Post Upon Publication
Alert your contributors, allow them to share first before you directly promote the roundup on social media and elsewhere. Traffic will spike as you benefit from the social reach of everyone involved.
How to Automate Outreach
Reaching out to select, contact and correspond with 10-20+ relevant experts demands significant effort. However, you can automate and streamline much of the process using tools like Zapier.
The key steps to automate include:
- Build a spreadsheet with your outreach list and contact info
- Automatically lookup and validate email addresses
- Sync verified contacts with email marketing platform
- Send customized pitch emails to each prospect at scale
Configuring just a few connected workflows through Zapier drastically reduces manual tasks. You save time while personalizing emails.
Just be sure to follow anti-spam guidelines, offering opt-outs and only emailing contacts who have given you permission. Segment out invalid contacts automatically based on verification checks.
The ability to instantly find and validate data for 50+ outreach prospects would take hours without automation. But smart workflows reduce it to minutes without sacrificing personalization.
Start Curating Your Own Roundups
As you can see, blogger roundup posts provide tremendous value to everyone involved while establishing your site as an authoritative resource.
The essentials come down to picking a specific angle, recruiting top influencer contributors, blending all insights into one expert guide, and promoting the finished piece.
Automation through Zapier streamlines the outreach process so you can focus on curation and quality content.
I hope this overview gives you the confidence to move forward with your own epic roundups! Let me know if you have any other questions. Just contact me below.
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