The Complete Guide to Creating Custom Locations on Instagram

Instagram offers a variety of features to help businesses and creators connect with their audience and grow their brand presence. One powerful but often underutilized tool is the ability to tag your posts and stories with a location.

While simply tagging your city or a nearby landmark can be helpful for local discoverability, creating your own custom location on Instagram takes this a step further. It allows you to create a unique spot that is specifically associated with your brand, event, or campaign.

In this complete guide, we‘ll walk through exactly how to create an Instagram location, along with tips and ideas for incorporating location tags into your Instagram marketing strategy. Let‘s dive in!

Why Create a Custom Location on Instagram?

Before we get into the nitty-gritty of creating an Instagram location, let‘s discuss some of the benefits and reasons why you might want to do this:

  1. Establish a branded location: Creating a custom location with your business name, flagship product, or tagline reinforces your brand identity and creates a spot unique to you on Instagram‘s map.

  2. Create a destination: Whether you have a physical storefront, pop-up event, or online community you want to drive traffic to, a custom location turns it into an Instagram-official destination.

  3. Boost discoverability: When Instagram users search for or click on your custom location, they‘ll see all the public posts tagged with it, drawing more eyes to your own content.

  4. Encourage user-generated content: Creating an Instagram-worthy spot, like a mural or an eye-catching installation, along with an associated location tag, encourages visitors to post photos there and tag your business.

  5. Track campaign engagement: Using a unique event hashtag in conjunction with a custom location makes it easy to track participation and user-generated content around a specific campaign or activation.

  6. Add personality: You can also use custom locations to add some personality or humor to your posts with fun or clever location names, even if they aren‘t tied to a real spot.

With these potential benefits in mind, let‘s walk through how you can create your own Instagram location.

How to Create an Instagram Location

The process of creating a new location for Instagram actually starts within Facebook‘s location database. Remember, Facebook owns Instagram, so the two platforms are connected.

Here‘s how to create an Instagram location in 5 steps:

  1. Open the Facebook app and tap "Check In." In the Facebook app, start creating a new post and tap the "Check In" button as if you were going to tag an existing location.

  2. Search for the location name you want to create. In the search bar, type in the custom location name you want to create. For example, you might use your business name or a catchy tagline or hashtag associated with your brand.

  3. Tap "Add [Location Name]." If a location with that exact name doesn‘t already exist, you should see an option at the top of the search results to add it as a new place. Tap this option.

  4. Fill in the location details. On the "Create a New Place" screen, enter the following details:

  • Location name
  • Category (choose something that accurately represents your business or event)
  • Address and map location (if applicable)
  • Phone number and website (optional)
  1. Tap "Create." Once you‘ve filled in the relevant details, tap the "Create" button to add your new location to Facebook‘s database. Within a few hours, it should also be searchable and available to tag on Instagram.

That‘s it! With just a few taps, you‘ve established a new custom location that you and your followers can use to tag photos on Instagram.

Tips for Optimizing Your Instagram Location

While the technical process of creating an Instagram location is fairly straightforward, here are some tips to keep in mind to get the most value out of location tagging:

  • Choose a clear, concise location name. Avoid abbreviations or insider terms that people might not be searching for. Keep it short and descriptive.

  • Add relevant details. If you have a physical business address, make sure to include it so your location shows up accurately on the map. Include your website so people can learn more.

  • Choose the right category. Pick a category that accurately represents your business type so your location has a better chance of showing up in relevant searches.

  • Submit multiple location options. You can create more than one custom location to cover your bases, like your business name and your flagship product. Just make sure they are distinct enough to warrant separate locations.

  • Promote your location. Once your custom location is live, encourage your customers and followers to start using it! Make sure your employees are aware of it too so they can tag it in their own posts about your brand.

With a little optimization and promotion, your custom Instagram location can become a valuable tool for increasing your content‘s reach and engagement.

Creative Ways to Use Instagram Locations

Aside from tagging your business location or event venue, here are some other ideas for incorporating custom locations into your Instagram strategy:

  • Brand activations: Create buzz by setting up an Instagram-worthy installation or "moment" and creating an associated location tag for people to check in at. Bonus points for making it exclusive or limited-edition!

  • Product launches: Build hype around a new product by creating a location tag for it and encouraging your followers to snap photos with their purchase and tag the location.

  • Employee advocacy: Have your team members tag your business or store location when they post behind-the-scenes content or photos at work to expand your reach to their followers.

  • Humor and personality: Create cheeky or on-brand locations to add some personality to your posts, like "[Brand Name] World Headquarters" for a small business owner or "Exploring [Industry Trend]" for a thought leader.

  • Community building: Create a location tag for your online community, podcast, or newsletter as a virtual "place" for your followers to gather and connect with your brand.

The possibilities for using location tags to enhance your Instagram content and engage your audience are endless, so get creative and have fun with it!

Limitations and Considerations

While creating your own Instagram location is a great way to reinforce your brand presence, there are some limitations and things to keep in mind:

  • Approval and moderation: Because location pages are public and can be tagged by anyone on Instagram, it‘s important to monitor the content being shared there. If misleading or explicit content starts showing up, you can report it to Instagram.

  • Speculative locations: Avoid creating locations for places you can‘t verify or don‘t plan to actually develop a presence around. Instagram may remove locations that seem fake or unconfirmed.

  • Editing and merging: Once a location is created, you can‘t edit the name or delete it entirely on your own. You can submit suggested edits to Facebook if the location‘s details change. If you create multiple similar locations, Instagram may also merge them on their end.

Despite these potential drawbacks, creating a well-planned and purposeful Instagram location is generally a low-risk, high-reward tactic for businesses on Instagram.

Using Existing Location Tags

If creating your own custom location on Instagram doesn‘t make sense for your needs, you can still incorporate location tagging into your strategy by using existing, relevant locations.

Some ideas for this include:

  • Your neighborhood or city: Tag your posts with your city or neighborhood location to show up in local searches and connect with people in your area.

  • Relevant landmarks: If there‘s a well-known spot, park, or landmark near your business, add those locations to your posts to provide context about where you‘re located.

  • Your industry: Tag industry-relevant locations, like a coworking space if you‘re a freelancer or a famous restaurant if you‘re a foodie, to get seen by people interested in your niche.

  • Funny or trending locations: Hopping on a viral location trend or tagging a punny made-up place can add personality and humor to your posts, as long as it‘s relevant and on-brand.

Whether you go the custom route or stick to existing locations, thoughtfully incorporating location tags is a smart way to increase your content‘s discoverability and give your followers additional context about your brand.

Best Practices for Instagram Location Tagging

To sum up, here are some best practices to keep in mind when developing your Instagram location tagging strategy:

  1. Use accurate, specific locations. Whether you create your own location or use an existing one, make sure it‘s relevant and specific to your post to avoid confusion.

  2. Integrate with your other Instagram tools. Use location stickers in your stories and tag your custom location in your profile‘s "Contact" buttons to maximize its visibility.

  3. Combine locations with hashtags. Include relevant hashtags alongside your location tag to make your post even more discoverable to people searching for that content.

  4. Vary your tagged locations. While it‘s great to reinforce your brand‘s location, mix it up and tag other relevant places to keep your content feeling fresh and avoid looking spammy.

  5. Encourage location tagging. Run a contest or create a branded hashtag to incentivize followers to tag your location in their own posts, creating user-generated content.

  6. Track your location‘s performance. Use Instagram Insights to see how many people are seeing and interacting with the posts tagged with your custom location, so you can refine your strategy over time.

By following these best practices and finding creative ways to incorporate location tags, you can make Instagram locations a valuable part of your Instagram marketing toolkit.

Go Out and Get on the Instagram Map!

Now that you know why Instagram locations matter, how to create your own, and some key ways to use location tags strategically, you‘re ready to put this feature to work for your business or brand.

Creating a custom Instagram location is a quick and easy way to stake your claim on the platform and start building an engaged community around your business or event. And even if a branded location doesn‘t make sense for you, being intentional about tagging relevant locations can still boost your content‘s performance and reach.

Like any Instagram feature, it may take some experimentation to find the location tagging tactics that work best for your unique brand and audience. But now that you‘ve finished this guide, you have all the knowledge you need to get out there and put your business on the Instagram map — literally!

So go on, get exploring, start geotagging, and watch your Instagram presence grow. The world is waiting to discover your brand, one location tag at a time.