The 21 Best Email Newsletter Tools for Engaging Subscribers in 2023

The Top 10 Email Newsletter Tools to Skyrocket Engagement in 2024

Hey there, savvy marketer!

Are you ready to take your email game to the next level this year? With over 4 billion daily email users expected by 2024, there‘s never been a better time to invest in crafting newsletters that truly WOW your audience.

But with dozens of email platforms out there, how do you choose the right one for your business? Never fear, I‘ve done the research to bring you my top picks for the email newsletter tools that will help you create stunning emails, automate your efforts, and turn subscribers into superfans in 2024.

Whether you‘re a solopreneur just starting out or part of a marketing team looking to upgrade your tech stack, there‘s a newsletter solution on this list for you. Let‘s dive in!

  1. Benchmark Email
    Perfect for email newbies, Benchmark Email offers an intuitive drag-and-drop editor, a gallery of responsive templates, and a generous free plan. Its Lite plan starts at just $15/month for up to 10,000 contacts.

  2. Mailjet
    This French company provides sleek newsletter design at affordable prices. With a free plan for up to 6,000 emails/month and premium plans starting at $10/month, Mailjet is ideal for small businesses focused on aesthetics.

  3. MailerLite
    A favorite among bloggers and creatives, MailerLite allows you to create stylish newsletters with dynamic content blocks and robust subscriber management. Plans start free for up to 1,000 subscribers and top out at $50/month.

  4. AWeber
    One of the longest-running providers, AWeber remains a solid choice with its smart designer, vast template library, and handy mobile app. It‘s not the cheapest, with plans starting at $19/month, but you get top-notch deliverability and support.

  5. GetResponse
    Along with polished newsletters, GetResponse offers tools like landing pages, paid ads, and live chats to support your full marketing funnel. Plans range from $15 to $99 per month and all include marketing automation.

  6. Moosend
    This all-in-one platform combines an easy email builder with advanced segmentation, personalization, and analytics. Paid plans start at $10/month with access to extra features like conditional content and weather-based recommendations.

  7. ActiveCampaign
    Ideal for sales-focused teams, ActiveCampaign boasts a Visual Automation Builder to create targeted email sequences based on subscriber behavior. Plans start at $15/month with a 14-day free trial.

  8. Mailchimp
    The biggest name in email marketing, Mailchimp remains a robust choice with its Content Studio, Subject Line Helper, and built-in CRM. Though no longer the cheapest, its extensive features and 200+ integrations justify the $17/month starting price for many.

  9. Constant Contact
    This user-friendly tool is perfect for beginners who want to hit the ground running, with drag-and-drop simplicity and tailored designs for your industry. Plans start at $20/month and include unlimited emails, live support, and e-commerce tools.

  10. HubSpot Email Marketing
    My top pick for 2024 has to be HubSpot. Part of the platform‘s free forever CRM, the email tool allows seamless audience syncing, advanced personalization with smart content, and A/B testing that auto-sends the winning email. Paid plans unlock even more automation and optimization features starting at $45/month.

Plus, HubSpot has added game-changing AI capabilities to help busy marketers generate email content instantly. You can auto-create subject lines and body copy tailored to different segments, without writing from scratch! It‘s a huge time-saver.

The Verdict
While the "perfect" email platform will vary based on your organization‘s size, goals, and budget, you can‘t go wrong investing in a tool with:

  • Intuitive, customizable design
  • Audience segmentation and personalization
  • Automation aligned with the customer journey
  • Analytics to measure and optimize performance over time
  • Integrations with your other key marketing platforms

Remember, your email newsletter should be an extension of the helpful, human, and memorable experience you want to deliver across all touchpoints. Focus on serving up engaging content that subscribers will actually look forward to seeing in their crowded inboxes.

Need some inspiration? Check out our roundup of brilliant email examples to see these top tools in action!

No matter which provider you choose, you‘re well on your way to sending emails that truly sparkle this year. Keep testing, iterating, and putting your audience first – that‘s how you build an email newsletter that keeps them coming back for more.

Happy emailing!