The 16 Best Ecommerce Platforms of 2024: Which One is Right for Your Business?

In today‘s digital-first world, having a strong online presence is essential for businesses of all sizes. Ecommerce sales continue to grow year over year, with global ecommerce sales expected to reach nearly $7 trillion by 2024. To capitalize on this massive opportunity, you need an ecommerce platform that can help you create a professional online store, manage your product catalog, process payments securely, and ultimately grow your business.

But with dozens of ecommerce solutions on the market, how do you choose the right one for your unique needs and budget? In this comprehensive guide, we‘ll break down 16 of the top ecommerce platforms available in 2024. Whether you‘re just starting out or looking to upgrade from your current setup, you‘ll find valuable insights to help you make an informed decision.

We‘ll look at three main categories of ecommerce software:

  1. Online point-of-sale (POS) systems
  2. Website builders with ecommerce functionality
  3. Ecommerce analytics platforms

For each platform, we‘ll cover key features, pricing, pros and cons, and ideal use cases. Let‘s dive in and find the perfect ecommerce solution for your business!

Online Point-of-Sale (POS) Systems

Online POS systems allow you to manage both online and in-person sales from a single platform. They typically offer inventory management, order processing, and payment gateway integrations. Here are some of the top online POS providers for 2024:

1. Shopify

Shopify is one of the most popular ecommerce platforms in the world, powering over 1.7 million businesses in 175 countries. It‘s known for its ease of use, wide range of features, and robust app ecosystem.

Key features:

  • Customizable website themes
  • Built-in payment processing
  • Multichannel selling (online store, social media, marketplaces)
  • Extensive app store for add-on features
  • 24/7 customer support


  • Beginner-friendly setup and management
  • Scales with your business as you grow
  • Reliable and secure hosting included


  • Can get expensive with add-ons and transaction fees
  • Requires some technical skill for advanced customization

Pricing: Plans start at $29/month, with more advanced options at $79/month and $299/month. Custom enterprise pricing available.

Best for: Small to midsize businesses looking for an all-in-one ecommerce solution that‘s easy to use but packed with features. Ideal for multichannel sellers.

2. Square Online

Square is best known for its mobile POS system, but it also offers a full-featured ecommerce platform called Square Online. Designed for small businesses, Square Online makes it easy to build an online store and manage orders from any device.

Key features:

  • Drag-and-drop store builder
  • Integrated payments and inventory management
  • Free SSL certificates
  • No monthly fees (pay per transaction)


  • Convenient all-in-one solution
  • Seamless integration with Square POS
  • No monthly fees (though transaction fees apply)
  • Custom domain available


  • Limited customization compared to other platforms
  • Could get expensive for high-volume sellers due to transaction fees

Pricing: No monthly fees. Transaction fees start at 2.9% + 30¢ per transaction.

Best for: Small businesses, especially retailers and restaurants, who want a no-frills ecommerce setup that works seamlessly with Square POS. Startups and solo entrepreneurs on a budget.

3. Lightspeed Ecommerce

Lightspeed is a cloud-based POS system and ecommerce solution designed for retail and restaurant businesses. Their ecommerce product offers a user-friendly interface, custom themes, and seamless syncing with your brick-and-mortar setup.

Key features:

  • Product catalog management
  • Integrated marketing tools (SEO, email marketing)
  • Reporting and analytics
  • Pre-built integrations and open API
  • 24/7 technical support


  • Unified solution for online and offline sales
  • Omnichannel features like "buy online, pick up in-store"
  • Advanced reporting for ecommerce KPIs


  • Higher price point than some competitors
  • Some features only available on premium plans

Pricing: Starts at $59/month for the Basic plan, with more advanced features at $119/month and $299/month. Custom pricing available for large businesses.

Best for: Retailers and restaurants who want a unified solution for online and in-person sales, with strong inventory and order management capabilities.

Website Builders with Ecommerce

Website builders make it easy to create a professional online presence without coding skills. Many now offer ecommerce functionality, allowing you to add products, manage orders, and process payments. Here are some of the best website builders for ecommerce in 2024:

4. Wix Ecommerce

Wix is a popular website builder that offers a dedicated ecommerce solution. With Wix Ecommerce, you can create a stunning online store using drag-and-drop design tools and customizable templates.

Key features:

  • No transaction fees
  • Abandoned cart recovery
  • Multiple payment options
  • Product zoom and video
  • Advanced shipping and tax settings


  • Beginner-friendly setup
  • Hundreds of professional templates
  • Robust app market for add-on features
  • Competitive pricing


  • Limited customization compared to dedicated ecommerce platforms
  • Not ideal for very large product catalogs

Pricing: Ecommerce plans start at $23/month for Business Basic, $27/month for Business Unlimited, and $49/month for Business VIP.

Best for: Small businesses and entrepreneurs who want an easy way to add ecommerce to their Wix website. Creators selling digital products or services.

5. Squarespace Commerce

Squarespace is known for its beautiful, modern website templates. Their ecommerce offering, Squarespace Commerce, brings that same design sensibility to online stores.

Key features:

  • Sleek, mobile-optimized templates
  • Flexible product variants
  • Subscription-based sales
  • Enhanced ecommerce analytics
  • Integration with top shipping carriers


  • Award-winning templates require zero design skills
  • No transaction fees on most plans
  • Flexible merchandising options
  • Integrations with top marketing tools


  • Limited payment gateway options
  • Could be pricey for high-volume sellers

Pricing: Ecommerce plans start at $18/month for Business and $26/month for Basic Commerce, with more advanced features on the $40/month Advanced Commerce plan.

Best for: Design-forward brands who want to create an impressive online shopping experience. Particularly well-suited for products that require multiple variants (size, color, etc.)

6. Weebly Ecommerce

Owned by Square, Weebly is an intuitive website builder with ecommerce capabilities. Their drag-and-drop editor and pre-built themes make it easy to get an online store up and running quickly.

Key features:

  • Integrated inventory management
  • Digital product sales
  • Coupons and gift cards
  • Automatic tax calculation
  • Advanced ecommerce stats


  • Very beginner-friendly
  • Competitive prices
  • Good selection of templates
  • Advanced ecommerce stats on all plans


  • Fewer payment gateway options than other platforms
  • Could be limiting for fast-growth brands

Pricing: Ecommerce plans start at $12/month for Pro, $25/month for Business, and $38/month for Business Plus (with annual billing).

Best for: Beginners who want a simple, affordable way to start selling online. Hobbyists and side hustlers with a small product catalog.

Ecommerce Analytics Platforms

To succeed in ecommerce, you need to track the right metrics and make data-driven decisions. While many ecommerce platforms have built-in analytics, dedicated ecommerce analytics tools offer more advanced insights. Here are two of the best:

7. Google Analytics for Ecommerce

Google Analytics is the most widely used web analytics tool, and it offers a robust set of features for ecommerce businesses. With enhanced ecommerce tracking, you can see detailed data on shopping behavior, checkout funnels, product performance, and more.

Key features:

  • Acquisition reports (traffic sources, campaigns, keywords)
  • Behavioral reports (pageviews, bounce rate, time on site)
  • Shopping behavior and checkout funnel analysis
  • Product and sales performance reports
  • Segmentation and custom reporting


  • Free to use
  • Integrates with Google Ads for closed-loop reporting
  • Highly customizable with custom dimensions and metrics
  • Benchmarking against industry averages


  • Steep learning curve for beginners
  • Requires technical setup on your website
  • Sampling of data in the free version

Pricing: Free version available. Google Analytics 360, the premium version, starts at $150,000 per year.

Best for: All ecommerce businesses can benefit from the data in Google Analytics, but larger enterprises will find the premium features in Analytics 360 invaluable.

8. Looker

Looker is a business intelligence and data analytics platform that can help ecommerce businesses make smarter decisions. It pulls data from multiple sources (ecommerce platforms, marketing tools, CRMs, ERPs) into a centralized data warehouse for holistic insights.

Key features:

  • Custom dashboards for ecommerce KPIs
  • Predictive analytics and forecasting
  • Advanced segmentation and cohort analysis
  • Data visualization and ad hoc exploration
  • Secure data sharing with stakeholders


  • Unifies data from all your tools in one place
  • Powerful data modeling and exploration capabilities
  • Customizable to your unique data needs
  • Integrates with top ecommerce platforms


  • Higher price point than other analytics tools
  • Requires technical resources to implement and maintain
  • Can have a learning curve for end users

Pricing: Pricing available upon request. Generally an enterprise-level solution.

Best for: High-growth ecommerce brands and enterprises who want to unlock deeper insights from their data. Data-driven organizations who value agility and collaboration.

Choosing the Right Ecommerce Software

With so many ecommerce platforms available, how do you choose? Here are some key factors to consider:

  1. Budget: Consider both monthly fees and transaction fees, as well as the cost of any necessary add-ons or integrations.

  2. Ease of use: Look for a platform with an intuitive interface and good support resources, especially if you‘re new to ecommerce.

  3. Features: Make a list of must-have features for your business (e.g., specific payment gateways, shipping integrations, advanced reporting), and make sure the platform you choose can support them.

  4. Scalability: Choose a platform that can grow with your business. You don‘t want to have to migrate to a new system just when you‘re starting to gain traction.

  5. Integration: Consider how well the platform integrates with your other business tools, like your accounting software, email marketing service, and social media channels.

  6. SEO and marketing tools: Look for built-in features to help you drive traffic and sales, like customizable metadata, social media integrations, and email marketing.

  7. Security: Make sure the platform is PCI compliant and offers secure payment processing to protect your customers‘ data.

  8. Customer support: Check what kind of support is available (phone, chat, email, knowledge base) and what hours it‘s offered.

Remember, the best ecommerce platform for your business is the one that aligns with your unique goals, budget, and resources. Don‘t be afraid to start small and scale up as you grow. With the right tools and strategies, you can build a thriving online store that delights your customers and drives your business forward.