Not Sure When to Post Your YouTube Video? Here Are the Best (and Worst) Times to Maximize Performance

Are you struggling to get views and engagement on your YouTube videos? You might be posting at the wrong times. When you publish your videos can have a significant impact on their performance, as it affects how many of your subscribers and potential viewers are online and likely to watch your content.

In this in-depth guide, we‘ll dive into the latest research and insights to uncover the best (and worst) times to post on YouTube in 2023. We‘ll also share practical tips and strategies to help you optimize your posting schedule for maximum reach and engagement. Let‘s get started!

Understanding YouTube Viewer Behavior in 2023

Before we explore the optimal posting times, it‘s crucial to understand how YouTube viewers behave and how this behavior has evolved in recent years. According to the latest YouTube statistics:

  • YouTube has over 2.6 billion monthly active users worldwide in 2023, up from 2.3 billion in 2022
  • Users watch an average of 45 minutes of YouTube content per day, an increase from 40 minutes in 2022
  • More than 75% of YouTube watch time comes from mobile devices, compared to 70% in 2022
  • YouTube Shorts, the platform‘s short-form video feature, now has over 50 billion daily views, up from 30 billion in 2022

These trends reveal that YouTube viewership continues to grow, with users consuming more content across various devices and formats. This presents significant opportunities for creators to reach wider audiences, but it also means that competition for viewer attention is higher than ever.

The Best Times to Post on YouTube in 2023

Based on the latest research and data from YouTube experts and successful creators, here‘s a breakdown of the best times to post on YouTube in 2023:

Day Best Times to Post
Monday 2 pm – 4 pm, 7 pm – 9 pm
Tuesday 1 pm – 3 pm, 6 pm – 8 pm
Wednesday 12 pm – 2 pm, 5 pm – 7 pm
Thursday 2 pm – 4 pm, 7 pm – 9 pm
Friday 12 pm – 2 pm, 4 pm – 6 pm, 8 pm – 10 pm
Saturday 10 am – 12 pm, 3 pm – 5 pm, 7 pm – 9 pm
Sunday 11 am – 1 pm, 4 pm – 6 pm, 8 pm – 10 pm

These time ranges generally align with when most viewers have free time to browse and watch YouTube content, such as during lunch breaks, after school or work hours, and on weekends.

However, it‘s important to remember that these are general guidelines, and your channel‘s specific best posting times may vary based on your unique audience and content. To find your channel‘s optimal posting times, you‘ll need to dive into your YouTube Analytics, which we‘ll cover later in this guide.

The Worst Times to Post on YouTube in 2023

Now that we know the best times to post, let‘s take a look at the worst times to publish your YouTube videos:

  • Early mornings (before 8 am): Most viewers are likely sleeping or getting ready for school or work during these hours.
  • Late nights (after 11 pm): While some night owls may be browsing YouTube, the majority of your audience is probably asleep.
  • During typical work hours (9 am – 5 pm): Unless your target audience consists mainly of students or remote workers, posting during traditional work hours may limit your video‘s initial reach.

Of course, there are exceptions to these rules. For example, if your channel targets a global audience, you‘ll need to consider different time zones and adjust your posting times accordingly. Additionally, if your niche caters to a specific demographic, such as stay-at-home parents or retirees, your worst posting times may differ from the general guidelines.

Factors That Influence Your Channel‘s Best Posting Times

While the aforementioned best and worst posting times provide a solid starting point, several factors can influence your channel‘s optimal posting schedule, including:

  1. Audience demographics: Consider the age, location, occupation, and interests of your target audience. For example, if your channel targets college students, you may find better success posting in the evenings or on weekends when they have more free time.

  2. Content niche: Different types of content may perform better at different times. For instance, a channel that focuses on morning routines or breakfast recipes might see higher engagement by posting in the early hours, while a gaming channel may thrive by posting in the evenings when viewers are winding down from their day.

  3. Video length and format: Shorter videos, such as YouTube Shorts, may perform well throughout the day as viewers can easily consume them during brief breaks. Longer videos, such as tutorials or documentaries, may perform better in the evenings or on weekends when viewers have more time to dedicate to watching.

To determine how these factors impact your channel‘s best posting times, it‘s essential to regularly analyze your YouTube Analytics and experiment with different posting schedules.

How to Find Your Channel‘s Optimal Posting Times

YouTube Analytics is a powerful tool that provides valuable insights into your audience‘s behavior and your videos‘ performance. To uncover your channel‘s best posting times:

  1. Sign in to YouTube Studio and navigate to the "Analytics" tab.
  2. Click on the "Audience" tab to access detailed information about your viewers.
  3. Scroll down to the "When your viewers are on YouTube" section, which displays a heatmap of your audience‘s activity by day and hour.

Analyze this data to identify patterns in your viewers‘ behavior and determine when they are most active on the platform. Pay attention to the darker areas on the heatmap, as they represent higher viewership times.

Keep in mind that this data is based on your channel‘s historical performance, so it‘s essential to regularly check your Analytics and adjust your posting schedule as your audience grows and evolves.

Optimizing Your Posting Schedule for Maximum Reach and Engagement

Now that you know how to find your channel‘s best posting times, here are some tips to help you optimize your posting schedule for maximum reach and engagement:

  1. Consistency is key: Establish a regular posting schedule and stick to it. This helps your subscribers know when to expect new content and can increase viewer loyalty and engagement over time.

  2. Plan ahead: Use a content calendar to plan and schedule your videos in advance. This ensures that you‘re consistently posting at your optimal times and allows you to dedicate more time to creating quality content.

  3. Experiment and adapt: Don‘t be afraid to test different posting times and analyze the results. Your optimal posting schedule may change as your channel grows and your audience evolves, so be prepared to adapt accordingly.

  4. Leverage YouTube‘s scheduling feature: YouTube allows you to schedule your videos to be published at a specific date and time. Take advantage of this feature to ensure your content goes live at your optimal posting times, even if you‘re not available to manually publish the video.

  5. Promote your videos on other platforms: In addition to optimizing your posting times on YouTube, promote your videos on social media and other relevant platforms to drive more traffic and engagement. Be sure to post when your target audience is most active on those platforms as well.

By implementing these strategies and consistently analyzing your performance, you can fine-tune your posting schedule to maximize your videos‘ reach and engagement.

The Importance of Quality Content and Audience Engagement

While posting at the right times can certainly help your videos gain more traction, it‘s important to remember that the quality of your content and your engagement with your audience are equally, if not more, important.

Aim to create valuable, informative, and entertaining content that resonates with your target audience. Consistently delivering high-quality videos will keep viewers coming back for more and help you build a loyal subscriber base.

Additionally, actively engage with your audience by responding to comments, asking for feedback, and fostering a sense of community around your channel. This not only helps build relationships with your viewers but can also boost your videos‘ visibility and engagement in the long run.

Case Study: How Optimizing Posting Times Helped a YouTube Channel Grow

To illustrate the impact of optimizing posting times, let‘s take a look at a real-world example.

Sarah runs a YouTube channel dedicated to DIY home decor tutorials. For the first year of her channel‘s existence, Sarah posted videos sporadically, without much regard for timing. Her videos were well-produced and informative, but they struggled to gain traction, averaging only 100-200 views per video.

After learning about the importance of posting times, Sarah began analyzing her YouTube Analytics and experimenting with different posting schedules. She discovered that her audience was most active on weekends, particularly on Saturdays from 10 am to 12 pm and 3 pm to 5 pm.

Sarah adjusted her posting schedule accordingly and began consistently publishing new videos during these peak times. Within three months, her average video views increased to 1,000-1,500, and her subscriber count grew by 30%.

By optimizing her posting times and maintaining a consistent schedule, Sarah was able to significantly improve her channel‘s performance and attract a wider audience.


Posting your YouTube videos at the right times can make a significant difference in their performance, helping you reach more viewers and grow your channel. By understanding your audience‘s behavior, analyzing your YouTube Analytics, and experimenting with different posting schedules, you can uncover your channel‘s optimal posting times and maximize your videos‘ reach and engagement.

However, remember that posting times are just one piece of the puzzle. Consistently creating quality content, engaging with your audience, and promoting your videos on other platforms are all essential for long-term YouTube success.

By implementing the strategies and insights shared in this guide, you‘ll be well on your way to optimizing your posting schedule and growing your YouTube channel in 2023 and beyond. Happy posting!