Is Your Instagram Page Losing Followers? Here‘s Why & How to Fix It

Are you watching your Instagram follower count drop and feeling a sense of panic? Don‘t worry; you‘re not alone. Many brands and influencers face the challenge of losing followers, but the good news is that there are strategies you can implement to not only regain those followers but also maintain and grow your audience. In this article, we‘ll dive into the top reasons why your Instagram page may be losing followers and provide actionable advice on how to address each issue.

1. Inconsistent Posting Schedule or Low Post Frequency

One of the most common reasons for losing Instagram followers is an inconsistent posting schedule or low post frequency. When your followers don‘t see your content regularly in their feeds, they may lose interest and hit that unfollow button.

Research has shown that the optimal posting frequency varies by industry, but in general, brands should aim to post at least once per day. A study by Union Metrics found that most top brands post an average of 1.5 times per day on Instagram. However, some industries, such as fashion and beauty, may benefit from posting more frequently, up to 3 times per day.

Consistency is key when it comes to maintaining your posting schedule. Use a content calendar to plan your posts in advance and ensure that you‘re showing up regularly in your followers‘ feeds. Brands like Glossier and Mejuri have successfully maintained a consistent posting schedule, which has contributed to their strong follower growth and engagement rates.

2. Poor Quality Content or Misaligned with Target Audience Interests

Another reason your Instagram page may be losing followers is if your content is of poor quality or misaligned with your target audience‘s interests. Instagram is a highly visual platform, so it‘s crucial to prioritize creating high-quality, visually appealing content that resonates with your audience.

According to a study by Quintly, the content types that perform best on Instagram are Reels, carousels, and stories. Reels, in particular, have seen a significant increase in engagement, with an average engagement rate of 1.95% compared to 1.74% for regular video posts.

To create content that aligns with your target audience‘s interests, it‘s essential to understand their preferences and pain points. Conduct market research, analyze your audience insights, and engage with your followers to gather valuable feedback. Brands like Airbnb and National Geographic excel at creating content that resonates with their target audiences, showcasing stunning travel photography and unique experiences.

3. Lack of Engagement with Followers

Failing to engage with your followers can also contribute to a decline in your follower count. When your audience takes the time to leave a comment or send you a direct message, they expect a response. Ignoring these interactions can make your followers feel unvalued, leading them to disengage and potentially unfollow your page.

Research has shown a strong correlation between engagement and follower growth. A study by Phlanx found that Instagram accounts with higher engagement rates (likes and comments per post) tend to have higher follower growth rates. By actively engaging with your followers, you foster a sense of community and loyalty, which can lead to increased retention and growth.

Brands like Glossier and Fenty Beauty are known for their exceptional customer engagement on Instagram. They regularly respond to comments, feature user-generated content, and create polls and quizzes in their stories to encourage interaction. As a result, these brands have cultivated highly engaged and loyal followings.

4. Excessive Promotional Content

While promoting your products or services is important, excessive promotional content can be a turnoff for your followers. If your feed is filled with nothing but sales pitches and product plugs, your audience may lose interest and unfollow your page.

The key is to strike a balance between promotional and value-added content. A good rule of thumb is to follow the 80/20 rule: 80% of your content should be value-added (educational, entertaining, or inspirational), while 20% can be promotional. This balance helps keep your followers engaged and interested in your brand beyond just your products.

Brands like HubSpot and Hootsuite excel at providing value-added content on their Instagram pages. They share educational infographics, helpful tips, and industry insights that their target audiences find useful and relevant. By prioritizing value-added content, these brands have built strong, engaged communities on Instagram.

5. Sudden Change in Content Style or Niche

Suddenly changing your content style or niche can also result in follower loss. Your audience followed you for a specific reason, and if you no longer deliver on that expectation, they may look for more relevant accounts to follow.

If you‘re considering a rebrand or niche change, it‘s essential to have a strategy in place to minimize follower loss. Communicate the changes to your audience in advance, and explain how your new direction aligns with their interests. Gradually introduce the new content style or niche, rather than making a sudden, drastic change.

A successful example of a brand that pivoted its content strategy is Lego. Originally focusing on product-centric content, Lego shifted its Instagram strategy to showcase user-generated content and creative builds. By doing so, the brand maintained its core focus while expanding its appeal to a wider audience, resulting in significant follower growth and engagement.

Strategies to Regain and Maintain Followers

Now that we‘ve covered the top reasons for losing Instagram followers, let‘s explore some strategies to regain and maintain your audience:

  1. Develop a consistent posting schedule: Create a content calendar and commit to posting at least once per day. Use scheduling tools like Later or Hootsuite to ensure your posts go out at optimal times.

  2. Create high-quality, visually appealing content: Invest in a good camera or smartphone, learn basic photography and editing skills, and stay up-to-date with Instagram‘s latest features, such as Reels and Guides.

  3. Engage with your followers: Respond to comments and direct messages, run polls and quizzes in your stories, and feature user-generated content. Show your audience that you value their input and appreciate their support.

  4. Provide value-added content: Share educational tips, entertaining stories, or inspirational quotes that align with your brand and audience interests. Aim for an 80/20 balance between value-added and promotional content.

  5. Collaborate with others: Partner with complementary accounts or influencers in your niche to cross-promote and expose your brand to new, relevant audiences. Host joint Instagram Lives, create co-branded content, or run a giveaway together.

  6. Utilize hashtags and geotags: Research and use relevant hashtags and geotags to increase your content‘s discoverability. Create a branded hashtag unique to your business and encourage your followers to use it when posting about your products or services.

  7. Promote your Instagram on other channels: Share your Instagram content on your website, email newsletters, and other social media platforms to drive traffic and encourage cross-platform following.

  8. Analyze your insights: Regularly review your Instagram Insights to understand which content performs best and when your audience is most active. Use this data to inform your content strategy and posting schedule.


Losing Instagram followers can be disheartening, but it‘s not the end of the world. By understanding the common reasons behind follower loss and implementing the strategies outlined in this article, you can regain your lost followers and cultivate a thriving, engaged community on Instagram.

Remember, building a loyal following takes time and effort. Stay committed to providing value to your audience, engaging with them authentically, and continuously improving your content and strategy. With persistence and a user-centric approach, you can overcome the challenges of losing followers and unlock the full potential of Instagram for your brand‘s success.

Reason for Follower Loss Strategy to Address
Inconsistent posting Develop a consistent posting schedule
Poor quality content Create high-quality, visually appealing content
Lack of engagement Engage with your followers
Excessive promotion Provide value-added content
Content style change Communicate changes and gradually introduce new content