How to Use Instagram: The Ultimate Beginner‘s Guide for 2024

Are you new to Instagram and feeling a bit overwhelmed? You‘re not alone. With over 2 billion monthly active users and a constantly evolving set of features, Instagram can seem daunting at first. But fear not! In this ultimate beginner‘s guide, we‘ll walk you through everything you need to know to master the platform in 2024.

Why Use Instagram?

Before we dive into the how-to, let‘s quickly cover why you should be on Instagram in the first place. Here are some compelling statistics:

  • 71% of US businesses use Instagram (Source: Mention, 2022)
  • 81% of people use Instagram to research products and services (Source: Facebook, 2022)
  • 50% of people have visited a website to make a purchase after seeing a product or service on Instagram (Source: Facebook, 2022)

Whether you‘re looking to build a personal brand, connect with friends and family, or promote your business, Instagram offers a unique opportunity to visually showcase your life and engage with a massive global community.

Setting Up Your Instagram Account

Step 1: Download the App

To get started, you‘ll need to download the Instagram app on your iOS or Android device. You can find it in the App Store or Google Play Store by searching for "Instagram."

Step 2: Sign Up

Once you‘ve downloaded the app, open it and tap "Sign Up." You can sign up using your Facebook account or your email address. If you choose to sign up with your email, you‘ll need to enter your email, create a username and password, and provide your full name.

Step 3: Choose a Username and Profile Picture

Your username is how people will find and tag you on Instagram, so choose something memorable and reflective of your brand. If you‘re creating a personal account, consider using your name or a variation of it. For businesses, use your brand name or a related keyword.

Your profile picture should be a clear, recognizable image of you or your brand logo. Keep in mind that your profile picture will be cropped into a circle, so make sure the important elements are centered.

Step 4: Write Your Bio

Your Instagram bio is limited to 150 characters, so make them count! Use this space to briefly introduce yourself, showcase your personality, and include any relevant keywords or hashtags. If you have a website or blog, be sure to include a link to it in your bio as well.

Here‘s an example of a well-crafted bio from Instagram influencer @marieforleo:

"Marie Forleo‘s Instagram: Founder of @marieforleoinc. Named by Oprah as a thought leader for next gen. Mama to BFFs Josh & Kuma. Fancy dancer, tequila lover. she/her"

Navigating the Instagram Interface

Now that your account is set up, let‘s take a tour of the Instagram app.

Home Feed

When you open the app, you‘ll land on your home feed. Here, you‘ll see posts from the accounts you follow, as well as suggested posts based on your interests. You can like, comment, and share posts directly from your feed.


Tap the magnifying glass icon to access the search tab. Here, you can search for specific users, hashtags, or locations. You can also browse suggested content and explore trending topics.


Reels is Instagram‘s short-form video platform, similar to TikTok. Tap the Reels icon to watch and create 15-30 second videos set to music or audio clips.


The Shop tab allows you to discover and purchase products directly from brands on Instagram. You can browse by category, see what your favorite creators are recommending, and even save products to your wishlist.


Tap the profile icon in the bottom right to access your profile. Here, you can view your posts, edit your bio and profile picture, and access your settings and privacy options.

Creating and Editing Posts

Instagram offers several types of posts, each with its own unique features and best practices.

Photo Posts

To create a photo post, tap the plus sign icon in the top right of your screen. You can either take a new photo or select one from your camera roll. Once you‘ve chosen your photo, you can apply filters, adjust brightness and contrast, and add text or stickers.

When crafting your caption, consider using relevant hashtags to make your post more discoverable. Research shows that posts with at least one hashtag average 12.6% more engagement than those without (Source: SproutSocial, 2022).

Video Posts

Video posts follow a similar process to photo posts. You can record a new video or select one from your camera roll. Instagram allows videos up to 60 seconds long, but research shows that videos around 26 seconds perform best (Source: HubSpot, 2022).

Carousel Posts

Carousel posts allow you to share up to 10 photos or videos in a single post. This is a great option for storytelling, showcasing multiple products, or sharing event highlights.

To create a carousel post, select multiple photos or videos from your camera roll. You can apply filters and edit each one individually.


Instagram Stories are photos or videos that disappear after 24 hours. They appear at the top of your followers‘ home feeds and can be a great way to share more casual, behind-the-scenes content.

To create a Story, tap your profile picture with the blue plus sign icon. You can take a new photo or video, or choose from your camera roll. Instagram offers a variety of creative tools for Stories, including filters, stickers, and interactive features like polls and questions.


As mentioned earlier, Reels are short-form videos set to music or audio clips. They can be up to 30 seconds long and are a great way to showcase your creativity and participate in trending challenges.

To create a Reel, tap the camera icon in the top left of your screen and select "Reels." You can record video clips directly in the app, or upload from your camera roll. Add music, filters, and effects to make your Reel stand out.

Engaging with the Instagram Community

One of the best ways to grow your presence on Instagram is by actively engaging with other users.

Finding and Following Accounts

To find new accounts to follow, start by searching for keywords or hashtags related to your interests. You can also explore the "Suggested for You" section on the search tab.

When you come across an account you like, tap the "Follow" button to start seeing their posts in your home feed.

Liking, Commenting, and Sharing

Engage with the posts you enjoy by liking, commenting, and sharing. To like a post, simply double-tap the image or tap the heart icon. To leave a comment, tap the speech bubble icon and type your message.

If you come across a post you think your followers would enjoy, you can share it to your Story or send it directly to a friend via direct message.

Responding to Comments and DMs

When someone leaves a comment on one of your posts or sends you a direct message, be sure to respond in a timely manner. This helps foster a sense of community and shows that you value your followers‘ engagement.

Participating in Challenges and Trends

Instagram is known for its viral challenges and trends, often centered around hashtags or creative prompts. Participating in these can be a fun way to showcase your creativity and potentially reach a new audience.

Some popular challenges in recent years include the #PasstheBrush challenge, where users "passed" a makeup brush from one video to the next, and the #PillowChallenge, where people fashioned dresses out of pillows.

Growing Your Instagram Presence

Once you‘ve gotten the hang of creating content and engaging with others on Instagram, you may be looking for ways to grow your following and reach.

Consistency is Key

One of the most important factors in Instagram growth is consistency. Aim to post regularly (at least once per day) to keep your followers engaged and attract new ones.

Research shows that the best time to post on Instagram is between 11am-2pm on weekdays (Source: SproutSocial, 2022), but this may vary depending on your specific audience. Use Instagram‘s insights feature to see when your followers are most active.

Utilize Hashtags

Hashtags are essentially keywords that help your posts get discovered by users searching for specific content. Research relevant hashtags in your niche and include a mix of popular and niche tags in your posts.

Posts with 9-12 hashtags tend to get the most engagement (Source: Later, 2022), but be sure to keep them relevant and avoid overusing the same tags in every post.

Collaborate with Others

Collaborating with other Instagram users, whether through partnerships, takeovers, or shoutouts, can be a great way to reach a new audience and grow your following.

Look for accounts in your niche with a similar audience size and engage with their content. Reach out with collaboration ideas that provide value for both of your audiences.

Utilize Instagram‘s Features

Instagram regularly rolls out new features designed to help users grow their presence on the platform. Some current features to take advantage of include:

  • Instagram Reels: As mentioned earlier, Reels are a great way to showcase your creativity and participate in trends. Reels are also prioritized in Instagram‘s algorithm, meaning they have the potential to reach a larger audience.

  • Instagram Guides: Guides allow you to curate and share collections of posts, products, or locations. They can be a great way to provide value to your followers and showcase your expertise on a topic.

  • Instagram Live: Going live on Instagram allows you to connect with your followers in real-time. You can answer questions, share behind-the-scenes glimpses, or collaborate with other users in split-screen lives.

Analyze Your Insights

Instagram provides valuable insights on your account‘s performance, including follower growth, post engagement, and audience demographics.

Regularly review your insights to see what types of content resonate best with your audience. Use this information to refine your strategy and create more of what your followers love.


Instagram can be an incredibly powerful tool for building a community, showcasing your creativity, and even growing your business. By following the tips and best practices outlined in this guide, you‘ll be well on your way to mastering the platform in 2024.

Remember, success on Instagram doesn‘t happen overnight. It takes time, consistency, and a willingness to experiment and adapt. Stay true to your unique voice and vision, and don‘t be afraid to step outside your comfort zone.

Happy ‘gramming!