How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]

How to Post on Snapchat Spotlight in 2024: The Ultimate Guide

Snapchat Spotlight, the short-form vertical video feature, has exploded in popularity since its launch in late 2020. Spotlight videos now reach over 360 million monthly active users and see over 10 billion views per month. For creators, it‘s become one of the best ways to get discovered and grow a massive following on Snapchat.

But with such rapid growth has come increased competition. To get your videos featured on the Spotlight feed and rack up views, you need to know what you‘re doing. In this ultimate guide, we‘ll break down everything you need to know about creating and posting winning Spotlight videos in 2024.

What is Snapchat Spotlight?

Spotlight is Snapchat‘s answer to TikTok and Instagram Reels. It features vertical videos up to 60 seconds long (though most tend to be around 7-15 seconds). Unlike regular Snaps or Stories, Spotlight videos have public profiles and can be viewed by anyone on Snapchat, even if they don‘t follow you.

The Spotlight feed is personalized for each user based on what Snapchat‘s algorithm thinks they‘ll like. Top videos can get millions of views and help launch creators to Snapchat stardom practically overnight. Snapchat even pays out over $1 million per day to the top Spotlight creators.

Posting to Spotlight from Mobile

Posting a Spotlight video from your phone is quick and easy:

  1. Open the Snapchat app and go to the main camera screen.
  2. Record your video by holding down the circular capture button. You can record up to 60 seconds of video (which is then broken up into shorter segments).
  3. Edit your video using Snapchat‘s built-in Creative Tools like Lenses, Sounds, and stickers. You can trim the length, add on-screen text, create transitions, and more.
  4. Once you‘re happy with your video, tap the white arrow to go to the Send To screen.
  5. At the top, tap on the Spotlight icon. This is the shining star icon to the left of Stories.
  6. If it‘s your first Spotlight video, read through the terms and tap to accept them.
  7. Now your Spotlight video will be sent off for review by Snapchat‘s moderation team. You‘ll get a notification when it goes live, usually within minutes.

Spotlight Posting Tips

  • Plan your video and rehearse before filming so you can record it smoothly in one take
  • Use fast jump cuts to create an engaging, upbeat pace
  • Take advantage of trending sounds and songs to increase shareability
  • Add on-screen text to make key points stand out and grab viewers‘ attention
  • Start and end with a colorful frame to make your video look polished
  • Include relevant hashtags to help your video show up in search results
  • Make sure your video is 100% original content, including music (avoid copyrighted songs)
  • Don‘t post the same video across other platforms like TikTok with watermarks still on it

Spotlight Video Ideas

Some popular types of Spotlight videos include:

  • Lip syncing and dance videos set to trending songs
  • Comedy skits and funny moments
  • Life and dating advice
  • Relatable slice-of-life moments
  • Hacks and how-tos
  • Satisfying art and crafting videos

For inspiration, scroll through the Spotlight feed and study the top videos in your niche. Note the editing styles, formats, and Lenses they use. The key is to put your own unique spin on those ideas.

Growing Your Spotlight Audience

The more views, likes, comments, and shares your Spotlight video gets, the more it will get shown to new people. Some ways to optimize your videos:

  1. Post at least once per day to stay top of mind
  2. Use eye-catching thumbnails and titles
  3. Include a strong CTA at the end telling viewers to like, comment, and subscribe
  4. Engage with commenters to boost your engagement rank
  5. Do Spotlight video collabs and duets with other creators in your niche
  6. Run a contest where viewers enter by liking, commenting, and subscribing
  7. Cross-promote your Spotlight videos on your other social media channels

The Future of Spotlight

In 2024, Spotlight continues to be a major focus for Snapchat. They‘ve added new creative tools like Green Screen mode and will likely continue innovating the video editing experience.

For creators, competition continues to grow but so does the opportunity. More brands are investing in Snapchat ads, which means more lucrative sponsorship deals for top Spotlight creators. The key is to consistently post quality content, engage your audience, and find creative ways to stand out.

With these tips and some dedication, you can master the art of the Spotlight video and turn your Snapchat into a thriving, profitable creator business. So get out there and start creating!