How to Explode Your Reach on Pinterest: 27 Proven Tactics to Gain Followers Fast in 2024

Pinterest isn‘t just another social media platform to scroll mindlessly – it‘s an actionable discovery engine that people use to find ideas and make purchases. In fact:

  • 97% of top Pinterest searches are unbranded, meaning users are actively looking for new products and brands
  • Pinterest users spend 80% more in retail than non-users and have a 10% larger basket size
  • 83% of weekly users have made a purchase based on content they saw from brands on Pinterest

Translation? Pinterest users have much higher buying intent than other platforms.

If you want to get your brand and products in front of an audience that‘s ready to shop, you need a strong presence and following on Pinterest. In this guide, we‘re diving into 27 expert tactics you can implement RIGHT NOW to quickly gain followers and grow your reach.

Is Growing Your Pinterest Following Really That Important?

In short, YES. While vanity metrics aren‘t everything, your number of Pinterest followers directly impacts several key outcomes:

  1. More repins and engagement on your content
  2. Increased referral traffic to your website
  3. Greater visibility in Pinterest search results
  4. Improved credibility and authority in your niche
  5. Higher chance of your pins going viral

Look at these impressive results from brands focused on Pinterest growth:

  • Beauty brand Sephora has over 10 million followers and gets 18 million+ monthly engagements on their pins
  • Home decor retailer West Elm grew their following to 500k+ and attributed 25% of their site traffic to Pinterest
  • Jewelry company BaubleBar built a Pinterest following of 100k+ and found Pinterest referrals spent 20% more than those from other channels

The numbers don‘t lie – a large, engaged Pinterest following can have a major impact on your bottom line. So how do you achieve that kind of growth? Keep reading to find out.

3 Essential First Steps to Set Your Pinterest Account Up for Success

Before you go chasing followers, make sure your Pinterest presence is fully optimized and ready to impress. Take these foundational steps first:

  1. Convert to a Business Account – With a Pinterest business account, you‘ll gain access to features like analytics, advertising, and product tagging that are crucial for growth. Plus, the "Business" stamp lends greater credibility to your profile. Follow these steps to convert for free.

  2. Claim Your Website – Claiming your website on Pinterest not only lets you see what content people are pinning from your site, but also adds your profile picture to any pins that come from your claimed accounts, increasing visibility. Use this guide to claim in a few simple steps.

  3. Complete Your Profile – An unfinished Pinterest profile makes you look amateur and unlikeable. Take the time to:

    • Add a profile picture (ideally your logo)
    • Write an SEO-friendly "About" description
    • Include a trackable link to your website or landing page
    • Select a visually appealing cover photo

Here‘s an example of a well-optimized Pinterest business profile from online furniture brand Article:

Article Pinterest profile

Notice the branded profile picture, clear description of what they offer, and curated showcase of their top boards and products. Aim to make your profile look just as professional and compelling.

Create Scroll-Stopping Content That Begs to Be Repinned

Now that your account is primed for success, it‘s time to focus on creating amazing pins that attract your target audience. Pinterest is an intensely visual platform, so your pin designs can make or break your growth.

Follow these best practices to create pins that stand out and spread:

1. Use High-Quality, Vertical Images

Vertical pins take up the most real estate in the Pinterest Smart Feed, making them more likely to get noticed and clicked. The ideal aspect ratio is 2:3 (e.g. 1000 x 1500 pixels).

When choosing or capturing images, go for bright, well-lit, high-resolution photos. Pins with clear, crisp imagery feel more professional and trustworthy.

2. Incorporate Tasteful Branding

Subtly brand your pins by keeping fonts, colors, and graphics consistent with your overall brand identity. Avoid garish logos or heavy-handed promotion though – overly salesy pins tend to flop.

Online educator Jenna Kutcher is a master at refined pin branding. All of her pins feature the same fonts and color scheme so they‘re instantly recognizable.

Jenna Kutcher Pinterest pins

3. Design for Mobile First

Over 85% of Pinterest searches happen on mobile devices. Make sure your pins are easy to read and engage with on small screens by using:

  • Large, legible text (20pt minimum)
  • Buttons and graphics that are easily tappable
  • Ample white space and margins
  • Bold, simple fonts

4. Tell a Story with Collections

Pinterest recently introduced a multi-image format called Collections that allows you to combine multiple photos or videos in a single pin. Use Collections to:

  • Show different angles or details of a product
  • Create step-by-step photo tutorials
  • Curate products for different styles or occasions
  • Preview multiple pieces of content on a similar theme

Here‘s an example of an effective pin Collection from food blog Gimme Some Oven showcasing variations of a chicken marinade recipe:

Gimme Some Oven Pinterest collection pin

5. Add Irresistible Copy That Inspires Action

Compelling pin titles and descriptions are key for encouraging saves and clicks. When writing pin copy:

  • Clearly communicate the value or benefit of your content
  • Evoke emotion and enthusiasm with power words
  • Optimize for search by including relevant keywords
  • Always include a call-to-action (e.g. "Tap to shop", "Save for later", "Learn more")

Check out this pin description from productivity tool Trello that ticks all those boxes:

Trello pin description example

Aim for pin titles around 6-8 words and descriptions between 150-300 characters for the best engagement.

Optimize Your Pinning Strategy for Maximum Reach

Gaining Pinterest followers isn‘t just about WHAT you pin, but also WHEN and HOW MUCH you pin. Follow these expert tips to hack the Pinterest algorithm and get your content seen by more people:

1. Publish New Pins Daily

Pinterest‘s algorithm prioritizes fresh content, so it‘s crucial to post new pins consistently. Pinning at least 5-10 new pins per day is ideal – more if you can manage it.

If that sounds overwhelming, don‘t worry! A social media scheduling tool like Tailwind or Later can help you batch create pins and set them to post automatically.

2. Repin Strategically

Repinning (or saving pins from other accounts) is essential for growth too. When you repin content that‘s relevant to your niche:

  • Your profile appears on the pin as a "Pinner you follow" for your existing followers
  • Your account has a chance to show up in the home feeds of the original pinner‘s followers
  • The original creator may check out or follow your profile as a gesture of goodwill

Stick to these rules for maximum repinning impact:

  • Only repin high-quality pins that fit your brand and provide value to your audience
  • Space out repins so you‘re not flooding anyone‘s feed all at once
  • Always add your own unique title and description when repinning

3. Post at Peak Times

Like any social network, Pinterest has peak hours when users are most likely to be scrolling and searching. According to Pinterest, the best times to post are:

  • Mondays at 3 pm EST
  • Fridays at 1 pm EST
  • Saturdays at 10 am EST

However, use your Pinterest Analytics to find the unique best times for YOUR audience and experiment with posting then.

4. Capitalize on Trends Early

Pinterest is a hotspot for emerging trends in decor, fashion, food, beauty, and more. Pinners often search and plan for seasonal or holiday content 30-45 days in advance.

Stay on top of Pinterest Trends and the Pinterest Predicts report to see what topics are projected to spike. Then create content around those themes ahead of time to ride the wave of popularity.

For example, searches for "Thanksgiving table decor ideas" start rising in early October. If you sell tabletop goods, make sure to pin your Thanksgiving-related content in September to capture that search traffic.

Get More Mileage From Your Content With Strategic Distribution

Growing your Pinterest following isn‘t just about churning out new pins 24/7. Make every pin work harder for you by getting strategic with distribution and cross-promotion.

1. Enable Rich Pins

Rich Pins are enhanced organic pins that automatically sync information from your website to your pins. There are 4 types of Rich Pins that offer awesome bonus features:

  • Product Pins: Real-time pricing, availability, and where to buy
  • Recipe Pins: Ingredients, cooking times, and serving sizes
  • Article Pins: Bold title, description, and author info
  • App Pins: Install button and preview of the app

Rich Pins not only add a professional polish to your profile but also make your pins more useful and actionable.

To enable, apply on the Pinterest Developers site using the Rich Pin Validator tool.

2. Leverage Pinterest Communities

Pinterest Communities (previously group boards) allow members to collaboratively add pins around a shared topic or interest. Joining niche-relevant communities and pinning to them regularly can seriously boost your reach.

When evaluating communities to join, look for ones that:

  • Have a large, active membership
  • Focus on topics your target audience is interested in
  • Consistently pin high-quality content (not just promotional material)

Once you‘re accepted, be an active participant by repinning others‘ content, leaving thoughtful comments, and cross-promoting your own relevant pins.

3. Promote Your Profile and Pins On Other Channels

Don‘t limit your Pinterest growth efforts to the platform itself. Spread the word about your Pinterest presence across all your marketing channels, including:

  • Email newsletters
  • Other social media platforms
  • Blog posts and videos
  • Website and product pages

Including prominent "Follow on Pinterest" call-to-actions and "Pin It" buttons on your content makes it easy for fans to find and engage with your Pinterest account.

Fashion and lifestyle creator Chriselle Lim promotes her Pinterest account right in her Instagram bio to capture that 500k+ following:

Chriselle Lim Instagram bio with Pinterest

Accelerate Your Follower Growth With Paid Tactics

Organic strategies are important for long-term Pinterest growth, but investing in paid promotion can give you a major boost in visibility and followers. Try these techniques to put your pins in front of a wider audience:

1. Run a Pinterest Followers Campaign

Pinterest offers a campaign objective designed specifically to help you get more followers. With a Followers campaign, your ad will be optimized to reach users most likely to follow your account based on their interests and behaviors.

You can run both static and video ads in a Followers campaign. For best results, showcase your brand‘s personality and values in the ad creative to attract like-minded Pinners.

2. Promote Your Best Performing Pins

Identify your pins that are already getting high engagement organically, then amplify their reach with Promoted Pins. Think of it like throwing gasoline on a fire – you‘re capitalizing on content that‘s already proven to resonate.

Simply select "Boost" on any of your published pins and set your targeting, budget, and duration. Pinterest will automatically optimize ad delivery to get you the most engagement at the lowest cost.

3. Partner With Pinterest Influencers

Collaborating with established Pinterest creators can introduce your brand to a whole new engaged audience. Look for influencers who:

  • Have a sizeable, loyal following in your niche
  • Create high-quality, beautiful pins
  • Seem authentic and genuinely excited about your brand

You can find potential partners using Pinterest‘s Creator Search tool or through influencer marketing platforms. Once you‘ve found a good fit, you can structure your collaboration in a few ways:

  • Sponsored pins: The creator makes a pin featuring your product/brand and you pay to promote it
  • Takeover campaigns: The influencer "takes over" your account for a set period, pinning curated content
  • Contests/giveaways: You provide a prize and the influencer hosts a contest encouraging their followers to follow you to enter

Whichever approach you choose, make sure to create a detailed brief outlining your goals, content guidelines, and performance expectations.

Track and Tweak to Keep the Followers Flowing

Finally, Pinterest growth is an ongoing process of experimentation and optimization. Use Pinterest Analytics to regularly check in on your progress and performance.

The Overview tab gives you a quick snapshot of your total impressions, engagements, and follower count. Dig deeper into the Audience Insights tab to learn valuable info about your followers like:

  • Demographics (age, gender, location, etc.)
  • Interests and affinities
  • Other brands they engage with
  • Devices they use

You can also see your best performing pins and boards to identify what‘s resonating most. Use all of this data to continually refine your Pinterest strategy and make sure you‘re giving your audience more of what they want.

Ready to Skyrocket Your Pinterest Growth?

We covered A LOT in this ultimate guide to gaining Pinterest followers in 2024. To recap, here are the most important takeaways:

  1. Optimize your account for maximum discoverability and credibility
  2. Create eye-catching, valuable pins that inspire saves and clicks
  3. Post fresh content consistently and during peak hours
  4. Distribute and cross-promote your pins widely
  5. Experiment with paid campaigns and influencer partnerships
  6. Track your analytics to adapt and improve over time

Growing a massive, loyal following on Pinterest takes time and effort, but it‘s so worth it for the incredible reach and revenue you can achieve. Ready to put all these expert tips into action?

Follow the proven tactics laid out in this article and commit to showing up consistently with scroll-stopping content. We‘ll see you on the Pinterest Popular page!