How to Explode Your Blog Subscribers in 2024: 7 Proven Tactics

Want to know the secret to a thriving, profitable blog in 2024? It‘s not having the coolest web design, the best products to sell, or even the most amazing content (although all those help).

It‘s growing your email subscriber list.

Why? Because email subscribers are your most valuable readers. They‘re the ones who have raised their hands and personally opted in to hear from you. They‘re eager to consume your content, share it with others, and ultimately buy what you‘re selling.

Getting email subscribers is key to:

  • Increasing your blog traffic – On average, email is 40X more effective at acquiring new customers than Facebook or Twitter. (Source)
  • Boosting reader engagement – Blog posts shared through email generate 6.5X more pageviews than those shared by other channels. (Source)
  • Driving sales and revenue – 60% of people say they‘ve made a purchase as a result of an email marketing message. (Source)

So how do you get more email subscribers? Here are 7 advanced tactics to skyrocket your list in 2024:

1. Place High-Converting Opt-In Forms in Multiple Locations

First, make sure you‘re giving people plenty of opportunities to subscribe by placing opt-in forms in several high-visibility spots around your blog. At a minimum, put forms in your:

  • Sidebar
  • Header
  • Footer
  • After blog posts
  • On your About page

Also consider using:

  • Exit-intent popups
  • Welcome mats
  • Floating bars
  • Slide-in scroll boxes

For example, check out how Cup of Jo places subscription forms in the header, sidebar, and end of each post:

[Image: Example of Cup of Jo subscription forms]

The more visibility your forms have, the more subscribers you‘ll get. Just don‘t go overboard and sacrifice user experience.

Optimize your forms by:

  • Using compelling copy focused on benefits
  • Keeping the form short, only asking for an email
  • Making the CTA button stand out with a contrasting color
  • A/B testing different copy, designs, and placements

2. Create Juicy Lead Magnets

A lead magnet is a freebie you give away to incentivize people to subscribe. And it‘s one of the most effective ways to rapidly grow your email list.

The key is to create a lead magnet that‘s so irresistible your target readers can‘t help but sign up. Common options include:

  • Ebooks
  • Checklists
  • Cheatsheets
  • Templates
  • Resource lists
  • Video series
  • Email courses
  • Discount codes
  • Free trials

For maximum impact, your lead magnet should be:

  • Ultra-specific – Solve one specific problem for one specific audience
  • Actionable – Provide a quick win readers can apply right away
  • Instant – Deliver immediately after signup
  • Exclusive – Not available anywhere else

For example, travel blog The Blonde Abroad offers this free "Ultimate Travel Blog Resource Guide" lead magnet:

[Image: Screenshot of The Blonde Abroad‘s lead magnet landing page]

To promote your lead magnet:

  1. Place CTAs for it around your site, especially on your highest-traffic pages
  2. Mention it in guest post bios when writing for other sites
  3. Promote it on social media (organically and through ads)
  4. Include a link in your email signature
  5. Reference it in podcasts, videos, and other content

3. Host a Viral Contest or Giveaway

Hosting a contest or giveaway is a fun way to generate buzz and attract a flood of new subscribers quickly.

The prize should be something your target audience really wants and is highly relevant to your blog‘s topic – like a course, coaching session, free product, or special experience.

To enter, people have to subscribe to your email list (among other optional entry methods). Promote the contest on your blog, email, social media, and other channels. Consider partnering with influencers or brands to expand your reach.

Using a tool like KingSumo or Gleam makes setting up your contest a snap.

Food blog Pinch of Yum used a contest to add over 10,000 new subscribers in just 10 days:

[Image: Screenshot of Pinch of Yum contest results]

Tips for a successful contest:

  • Make the prize extremely desirable and relevant
  • Require email opt-in to enter
  • Promote widely across multiple channels
  • Partner with others to reach new audiences
  • Bonus entries for sharing
  • Follow up with entrants post-contest

4. Launch an Email Course

An email course is a series of lessons or tips delivered via email over several days or weeks after someone subscribes. It‘s essentially a lead magnet broken up into bite-sized pieces.

Why create an email course? Because it:

  • Provides ongoing value that keeps subscribers engaged
  • Establishes you as an expert on your topic
  • Builds trust and rapport
  • Drives traffic back to your site
  • Can promote your products or services

For example, Copyhackers offers this popular "Conversion Copywriting 101" email course:

[Image: Screenshot of Copyhackers email course landing page]

To create your email course:

  1. Choose a topic that solves a problem for your target reader
  2. Break it down into a series of short lessons
  3. Write the content for each lesson
  4. Set up an email sequence to automatically deliver the lessons
  5. Create a landing page to promote the course and capture signups
  6. Drive traffic to your landing page

5. Gate Your Best Content

Gated content is premium content people have to subscribe to access, like a special report, webinar recording, white paper, or case study.

By locking away your most valuable content behind an opt-in form, you give people a compelling reason to surrender their email address.

For example, to get Dave Gerhardt‘s Product-Led Growth Playbook, you have to enter your email here:

[Image: Screenshot of Gated content example from Dave Gerhardt]

The key is to tease the content so people know how awesome it is, but don‘t give it all away. You want them to be curious enough to opt in.

Some types of content that work well for gating:

  • Original research and data
  • In-depth ultimate guides
  • Expert interviews
  • Case studies
  • Templates and toolkits
  • Webinar recordings
  • Audio or video content

Once someone opts in, send them an email with a link to access the gated content.

Gating can result in significantly more conversions than ungated content. One study found that gating increased conversions by 431%. (Source)

To effectively gate content:

  1. Choose an enticing topic that fits your expertise
  2. Create a detailed, high-value piece of content
  3. Set up a landing page that teases the content and captures emails
  4. Promote the landing page to drive traffic
  5. Deliver the content in a follow-up email
  6. Onboard and nurture new subscribers

6. Engage and Re-engage on Social Media

Social media is a powerful channel for connecting with potential subscribers and driving them back to your site to opt in. Some effective tactics:

  • Promote lead magnets, gated content, contests, and other incentives to subscribe
  • Hold Q&As, AMAs, or live videos that encourage people to sign up for more
  • Run targeted ads aimed at your subscriber persona
  • Partner with influencers to expand your reach
  • Interact in Facebook Groups, subreddits, and other communities where your audience hangs out

It‘s also important to re-engage existing followers and subscribers on social media by:

  • Consistently sharing your new blog content
  • Posting questions and polls to spark conversations
  • Responding to comments and DMs
  • Giving shoutouts and sharing user-generated content
  • Running retargeting ads to existing subscribers

Treat your social media presence as an extension of your blog and email list. Provide value, build relationships, and continually invite people to the next step.

7. Use Pop-Ups Strategically

Pop-ups have a bad rap for being interruptive and annoying. Used haphazardly, they can hurt the user experience and turn people away.

But here‘s the thing: Pop-ups work. When done right, they‘re one of the most effective ways to turn casual visitors into subscribers.

For example, Backlinko captured 8.1X more email subscribers using an exit popup:

[Chart showing Backlinko subscriber results]

The keys to using pop-ups effectively:

  • Use exit-intent trigger – Only show the popup when someone is about to leave your site anyway
  • Make it relevant – Customize the offer and copy to align with the page content
  • Keep it simple – Focus on one clear call-to-action
  • Easy to close – Have a prominent close button and don‘t show too frequently
  • A/B test – Try different copy, designs, triggers, and offers to optimize performance

For best results, combine popups with the other tactics on this list as part of a complete subscriber acquisition strategy.

Grow Your Email List Faster in 2024

There you have it – 7 high-impact ways to get more blog subscribers in 2024 and beyond.

Building an engaged email list takes effort, but it‘s worth it. Email is more effective at driving traffic and conversions than SEO, paid ads, or social media. A loyal subscriber base is your blog‘s most valuable asset.

Start by implementing 1-2 of these tactics, then layer on others over time. Treat growing subscribers as an ongoing priority.

The more email subscribers you have, the more your blog will grow. With the right strategies and persistence, you can add hundreds or even thousands of new subscribers every month.

Put these techniques into action and watch your email list take off in 2024.