How to Embed a Facebook Feed on Your Website in 2024 (Ultimate Guide)

Are you looking to boost engagement on your website and drive more traffic to your Facebook page? Embedding a Facebook feed directly on your site is a powerful tactic that can help you achieve both goals.

By displaying your Facebook posts right on your website, you can:

  • Keep your site fresh with automatic content updates from Facebook
  • Encourage visitors to engage with your Facebook posts without leaving your site
  • Maximize the reach and impact of your Facebook content
  • Build social proof and credibility by showcasing your active Facebook presence

Over 30% of the world‘s population uses Facebook in 2024, and they spend an average of 38 minutes per day on the platform. Integrating a Facebook feed on your website lets you tap into that engagement.

A study by social media analytics platform Quintly found that websites with an embedded Facebook feed had:

  • 12% longer average session duration
  • 27% lower bounce rate
  • 18% more pages per session

In other words, website visitors stick around longer and explore more pages when you include an engaging Facebook feed.

In this ultimate guide, we‘ll show you exactly how to embed a Facebook feed on your website in 2024. Whether you‘re using WordPress, Squarespace, Wix, HubSpot, or any other platform, we‘ve got you covered.

Embedding a Facebook Feed on a WordPress Website

WordPress powers over 40% of all websites in 2024. If you‘re using this popular content management system, embedding a Facebook feed is easy with the right plugin.

We tested over a dozen Facebook feed plugins for WordPress and here are our top three recommendations:

1. Smash Balloon Social Post Feed

Smash Balloon is the leading social media feed plugin for WordPress. It lets you easily embed feeds from Facebook, Instagram, Twitter, and more with just a few clicks.

Key features include:

  • Customizable feed layouts (list, grid, carousel, masonry)
  • Lightbox for displaying full post content
  • Ability to combine feeds from multiple Facebook pages
  • Filter posts by type or hashtag
  • Lazy loading for optimal site performance

Pricing starts at $49 per year for a single site license, with a 30-day money-back guarantee.

To embed a Facebook feed with Smash Balloon:

  1. Install and activate the Smash Balloon plugin on your WordPress site
  2. Go to the Facebook Feed settings page and click "Connect a Facebook account"
  3. Select the Facebook page you want to embed and customize the feed settings and design
  4. Copy the generated shortcode and paste it on the page or post where you want the feed to appear
  5. Save the changes and view the embedded feed on your site

Here‘s an example of an embedded Facebook feed using Smash Balloon:

[Embedded example screenshot]

2. Spotlight Social Media Feeds

Spotlight is a user-friendly WordPress plugin for embedding social media feeds from over 15 platforms. It boasts a 4.9/5 star rating on WordPress.org.

Top features and benefits include:

  • Clean, customizable feed designs to match your website
  • Display posts, photos, videos, events, and more
  • Filtering options to only show posts with certain keywords or hashtags
  • Caching system to improve loading speed
  • Multiple display options (feeds, carousels, popups, floating buttons)

Spotlight has a limited free version and premium licenses starting at $39 per year.

Follow these steps to use it:

  1. Install the Spotlight plugin and activate it
  2. Click "Add New" under the Spotlight tab to create a new feed
  3. Choose "Facebook" as the feed platform and connect your account
  4. Select your feed type, design template, and customize the settings
  5. Grab the shortcode for your new feed and add it to any page or widget

3. Custom Facebook Feed Pro

Custom Facebook Feed Pro is a robust plugin built exclusively for embedding Facebook content on WordPress sites. It‘s a great choice if you want maximum control and customization of your embedded Facebook feed.

Reasons to use Custom Facebook Feed Pro include:

  • Dozens of customization options, including layouts, colors, post types, header design, and much more
  • Lightning-fast performance, even with lots of Facebook posts
  • SEO-friendly markup for improved visibility on search engines
  • Responsive design and retina-ready images
  • Exceptional customer support and documentation

Licenses start at $49 per year with a 30-day refund policy.

Here‘s how to use it:

  1. Purchase the Custom Facebook Feed Pro plugin and download the zip file
  2. Upload the plugin to your WordPress site and activate the license key
  3. Navigate to the Facebook Feed page and click "Add New"
  4. Select your Facebook page, customize the settings and design
  5. Publish the feed and embed it on your site using the provided shortcode or block

Check out this website using Custom Facebook Feed Pro to embed an events feed in the footer:

[Embedded example screenshot]

Embedding a Facebook Feed on Squarespace

Over 3.8 million websites use Squarespace, an all-in-one website builder known for its beautiful templates. You can add a Facebook feed to any Squarespace site using a simple embed code.

We recommend using Juicer to generate the code for your Squarespace Facebook feed. Juicer aggregates all your social media content and lets you embed responsive custom feeds on your website.

Pricing starts at $19 per month for up to 5 social media feeds with Juicer‘s Starter plan. You can use the free plan for a single feed with limited customization options.

To create an embedded Facebook feed with Juicer:

  1. Sign up for a Juicer account and connect your Facebook page under Sources
  2. Go to "Feed Settings" to customize your feed layout, colors, post types, and number of posts to display
  3. Click "Embed in Your Site" and copy the generated code
  4. In your Squarespace site editor, navigate to the page where you want the feed
  5. Select an Embed block and paste your Juicer code
  6. Adjust the sizing and placement and publish the changes

For example, here‘s a Squarespace website using Juicer to embed a Facebook feed on the "Connect" page:

[Embedded example screenshot]

Embedding a Facebook Feed on Wix

Wix serves over 200 million users in 190 countries as of 2024. You can use the free Facebook Feed & Carousel app to quickly embed a Facebook feed on any Wix website.

With this app, you can:

  • Display up to 5000 Facebook posts from one or more pages
  • Choose from multiple layout options (feed, slider, grid)
  • Customize colors, font, and spacing to match your site design
  • Filter posts by type (status, photos, videos, events, etc.)
  • Insert the feed anywhere on your Wix site with the drag-and-drop editor

To use the Facebook Feed & Carousel app on Wix:

  1. Open your Wix Dashboard and navigate to "Add Apps"
  2. Search for "Facebook Feed" and click "Add to site"
  3. Connect your Facebook account and choose the source page(s)
  4. Edit the feed settings, layout, colors, and other design options
  5. Click "Publish" then drag the Facebook Feed element where you want it on the page
  6. Customize the size, alignment, and spacing of the feed in the Wix Editor

Here‘s how a Facebook feed looks embedded on a Wix website:

[Embedded example screenshot]

Embedding a Facebook Feed on HubSpot

HubSpot offers a powerful CMS for building websites that convert. If you‘re using HubSpot CMS Hub, you can embed a Facebook feed using the platform‘s built-in modules or a third-party HTML code.

The simplest option is using HubSpot‘s Social Follow module. This lets you add buttons linking to your Facebook page and other profiles, along with follower counts. However, it doesn‘t display your actual Facebook posts.

To embed a real-time Facebook feed on HubSpot:

  1. Use a tool like Juicer or Elfsight to generate an embed code for your Facebook posts
  2. In your HubSpot Dashboard, navigate to your Website Pages
  3. Open the page editor for the page where you want the Facebook feed
  4. Drag a HTML module into the desired location
  5. Paste your Facebook embed code and adjust the module width and spacing
  6. Click "Publish" or "Update" to make the feed live

For example, Social Media Examiner uses Juicer to embed a Facebook feed in the footer of their HubSpot website.

[Embedded example screenshot]

Best Practices for Embedding Facebook Feeds

No matter which website platform you use, there are certain best practices you should follow to make your embedded Facebook feed as effective as possible:

1. Put the feed where it makes sense

Think strategically about where to place your Facebook feed on your site. Some good locations include:

  • Your homepage (header, footer, or sidebar)
  • Your "About Us" or "Connect" page
  • Blog posts related to your Facebook content or social media presence
  • Product pages (to display user-generated content or reviews from Facebook)

2. Keep your feed focused and relevant

Stick to embedding posts from your own Facebook page or highly relevant community pages. Avoid displaying a feed with off-topic posts that will distract or confuse your website visitors.

3. Customize the feed to match your brand

Take advantage of the customization options in your chosen Facebook feed tool. Match the colors, font, and overall look and feel to your website design for a cohesive user experience.

4. Set a post limit

It‘s tempting to display as many Facebook posts as possible, but this can backfire. Too many posts can slow down your site speed and overwhelm visitors. We recommend displaying a maximum of 10-15 posts in your embedded feed.

5. Make the feed interactive

Depending on the tool you use, you may be able to let visitors interact with your Facebook posts directly from your website. For example, enable likes, comments, and shares to boost engagement without requiring users to leave your site.

6. Track your results

Use website analytics and Facebook Insights to measure the impact of your embedded feed. Key metrics to track include:

  • Referral traffic from your website to your Facebook page
  • Engagement rate (likes, shares, link clicks, etc.) on your embedded Facebook posts
  • Average time spent on pages with an embedded Facebook feed
  • Sales or lead conversion rate on pages with an embedded Facebook feed versus without

According to research by Ecwid, website visitors who interact with an embedded Facebook feed are 6 times more likely to purchase. Make your feed engaging and track the results to prove its business impact.

Frequently Asked Questions

How much does it cost to embed a Facebook feed on my website?

Many Facebook feed tools have a limited free plan or trial. Paid options typically start around $20-50 per year, with higher tiers for more advanced features and support.

Will an embedded Facebook feed slow down my website?

It can, but there are steps you can take to mitigate this risk. Choose a reputable Facebook feed tool that uses caching and compression. Limit the number of posts shown in the embedded feed. Use lazy loading so the feed only loads when a user scrolls to that section of the page.

How often does an embedded Facebook feed update?

This varies depending on the tool, but most embedded Facebook feeds refresh at least once an hour to check for new posts. Some tools let you set a custom minimum and maximum update frequency.

Can I display Facebook posts from multiple pages in one feed?

Yes, most Facebook feed embedding tools have an option to aggregate posts from multiple Facebook pages into a single feed on your website. Just be sure the pages are relevant to each other and your site content.

How do I troubleshoot issues with my embedded Facebook feed?

First, check the connection between your website and Facebook to ensure all permissions and tokens are properly set up. Make sure you‘re using the latest version of your Facebook feed plugin or code.

If the feed is not updating, try clearing your website and browser cache. Reach out to the support team for your specific Facebook feed tool if issues persist.

Conclusion

Embedding a Facebook feed on your website is a smart way to keep your content fresh, engage visitors, and drive more traffic and followers to your Facebook page.

In this guide, we covered step-by-step how to embed a Facebook feed on popular website platforms like WordPress, Squarespace, Wix, and HubSpot. We also shared some best practices and frequently asked questions.

Remember, an embedded Facebook feed is just one piece of your overall Facebook marketing strategy. Be sure to post high-quality content, engage with your audience, and track your results for maximum impact.

Now go ahead and add an engaging Facebook feed to your website. Your visitors (and your Facebook page) will thank you!