How to Easily Embed Pinterest Boards on Your Website in 2024: The Ultimate Guide

As a marketer or business owner, you know the power of engaging visuals to captivate your audience. With over 450 million active users spending an average of 14.2 minutes per visit, Pinterest has emerged as a powerhouse platform for driving traffic, leads and sales.

Imagine if you could harness that power directly on your website. Well, you can! Embedding Pinterest boards on your site is a game-changing tactic to boost engagement, encourage social sharing, and seamlessly promote your products or content.

In this ultimate guide, we‘ll walk you through exactly how to embed Pinterest boards quickly and easily, even if you‘re not tech-savvy. Plus, get insider tips and best practices to maximize your results. Let‘s dive in!

Why Embed Pinterest Boards on Your Website?

Before we get into the nitty-gritty of embedding, let‘s explore some compelling reasons to feature Pinterest boards on your site:

1. Increase Engagement & Time on Site

Pinterest is famous for its "rabbit hole" effect. Once users start browsing, they often can‘t stop! In fact:

  • 93% of Pinners use Pinterest to plan purchases
  • 83% of weekly Pinners have made a purchase based on Pins they saw from brands

By embedding enticing boards on your site, you encourage visitors to stick around longer and interact more with your brand.

2. Drive Targeted Traffic

Pinterest boards act as a magnet for targeted traffic. Consider these stats:

  • Pinterest drives 33% more referral traffic to shopping sites than Facebook
  • Pins can drive traffic for months after the original posting

When someone discovers your embedded board and clicks through to your Pinterest profile, you can then funnel that interested traffic to key pages on your website. It‘s a virtuous cycle!

3. Showcase Products & Content

Think of embedded boards as a curated shop window or gallery to attractively display your offerings. For instance:

  • An ecommerce brand could feature a "New Arrivals" or "Best Sellers" board
  • A food blog could tempt readers with a "Most Popular Recipes" board
  • A home decor site might showcase a "Design Trends 2024" inspirational board

It‘s an engaging, visual way to highlight your best content and encourage further exploration.

4. Grow Your Pinterest Following

Embedding boards creates a bridge between your website and Pinterest profile. As visitors stumble upon your boards while browsing your site, you gain organic opportunities to grow your following. More followers = greater reach for your Pins and profile!

Convinced of the benefits? Great! Now, let‘s walk through how to actually embed those boards.

How to Embed a Pinterest Board on Your Website: Step-by-Step

Embedding boards on your site is a straightforward process using Pinterest‘s widget builder tool. Just follow these simple steps:

Step 1: Go to Pinterest‘s Widget Builder

First, navigate to: https://builders.pinterest.com/en/widget-builder/ (Opens in a new tab). You should see a page that looks like this:

Pinterest widget builder

Under "Select a Widget Type", choose the red "Pin Widget" option. This lets you embed boards as well as individual Pins.

Step 2: Input Your Pinterest Board URL

In the "Pin URL" field, paste the link to the specific Pinterest board you want to embed on your site.

To get this link, simply navigate to the board on your Pinterest profile. Then copy everything after "pinterest.com" in the browser address bar.

For example:

https://www.pinterest.com/YourBrand/spring-fashion-2024/

Entering board URL in widget builder

Step 3: Customize Your Embedded Board‘s Appearance

Next, you have a few options to tailor how your board will appear on your site:

Size

You can choose from Small, Medium, or Large sizes for your embedded board. Consider the available space on your web page and the visual impact you want to create.

As a general rule of thumb:

  • Small: Good for fitting in sidebars or footers
  • Medium: Versatile for body content or full-width sections
  • Large: Eye-catching for feature sections or wide blogs

Pin Selections

By default, your embedded board will display all your latest Pins. However, you have the option to handpick just your very best Pins to showcase.

To do this, check the "Display only specific Pins" and manually enter the URLs of the Pins you want to feature.

This is useful if you have a large board, but only want to embed your most popular or relevant Pins on a certain page.

Step 4: Copy & Paste the Embed Code

Once you‘ve selected your display options, just click the "Create Widget" button. You‘ll then see a screen with the unique embed code for your board:

Pinterest board embed code

Click the "Copy" button to copy the full code snippet. It will look something like this:

<a data-pin-do="embedBoard" data-pin-board-width="400" data-pin-scale-height="240" data-pin-scale-width="80" href="https://www.pinterest.com/YourBrand/spring-fashion-2024/"></a>
<script async defer src="//assets.pinterest.com/js/pinit.js"></script>

Now, you simply need to paste this code into the HTML of your web page where you want the board to appear.

  • If you‘re using a website builder like Wix or Squarespace, look for an "Embed Code" element to add the code.
  • For WordPress users, you can paste the code into a Text widget or directly into the HTML editor of a page or post.

Pro tip: Wrapping your embed code in <center> tags will neatly center your board on the page for better visual appeal:

<center>
<a data-pin-do="embedBoard" data-pin-board-width="400" data-pin-scale-height="240" data-pin-scale-width="80" href="https://www.pinterest.com/YourBrand/spring-fashion-2024/"></a>
<script async defer src="//assets.pinterest.com/js/pinit.js"></script>
</center>

Step 5: Preview Your Embedded Pinterest Board

After adding the code to your site, save your changes and view that page on the frontend of your website. You should see your chosen board beautifully embedded, ready to inspire your visitors!

Embedded Pinterest Board on Website

If you don‘t see your board appear immediately, try refreshing the page. If it still doesn‘t show up, double check that you‘ve pasted the full code snippet correctly.

That‘s the basic process of embedding any Pinterest board on your website. But to leverage this feature strategically for maximum impact, keep reading for actionable tips…

6 Pro Tips to Get the Most Out of Pinterest Board Embeds

Slapping any old board onto your site isn‘t enough. To drive real results, you need to be thoughtful about how you use embedded boards. Here are some expert tips:

1. Curate Relevant Boards

Be intentional about the specific boards you choose to embed on each page. The board theme should align closely with the page topic and intent. A few examples:

  • For a product detail page, embed a board focused on that product category
  • In a blog post about sustainable living, include a "Green Home Ideas" board
  • On a landing page for a spring sale, feature a seasonal "Spring Style" board

In other words, think of ways to enhance the user experience by providing hyper-relevant additional content.

2. Optimize Board Titles & Descriptions

For the boards you plan to embed, treat the titles and descriptions like website copy. Incorporate relevant keywords naturally, and write compelling descriptions that clearly convey what the board is all about.

This is important not just for your embedded boards, but also for overall Pinterest SEO. Well-optimized boards can rank higher in Pinterest search results and drive more traffic.

Some board title tips:

  • Include your main keyword in the title, e.g. "Healthy Breakfast Recipes"
  • Keep it concise yet descriptive, around 20-30 characters max
  • Convey a clear theme or value proposition

And for board descriptions:

  • Expand on the title keywords, e.g. "Start your day off right with these nutritious and delicious healthy breakfast ideas!"
  • Aim for 1-2 short sentences, or around 100-200 characters
  • Include a call-to-action when appropriate, e.g. "Click to shop our top kitchen gadgets for easy healthy cooking!"

3. Place Boards Strategically

Position your embedded boards thoughtfully to maximize engagement. Some placement ideas:

  • Above the fold: Catch visitors‘ attention by embedding a board in the top portion of your page before they need to scroll.
  • Near relevant text: Place boards alongside related written content for a multimedia experience. For example, embedding a recipe board under a paragraph about meal planning.
  • Sidebars & footers: Experiment with embedding boards persistently in your website sidebar or footer. This keeps them visible as users navigate your site.

Consider the overall page layout and visual hierarchy. You want your boards to enhance, not detract, from the main content.

4. Promote Embedded Boards

Just like any other content on your site, you need to actively promote your embedded boards to drive traffic and engagement. Some ideas:

  • Cross-link from other pages: Mention and link to pages with embedded boards from other relevant pages on your site. Use enticing calls-to-action like "See our top styling tips!"
  • Highlight in website navigation: Include links to key pages with embedded boards in your header or footer navigation.
  • Promote on social media: Share pages containing your embedded boards on your other social channels. Encourage followers to click through to explore.
  • Feature in email campaigns: Incorporate links to embedded board pages in your email newsletters and promotions.

Get creative with cross-promoting your boards across your marketing channels.

5. Analyze Embedded Board Performance

To understand what‘s working, you need to track interactions with your embedded boards. Key metrics to monitor:

  • Impressions: How many times your embedded boards were loaded
  • Closeups: Clicks to view a Pin closeup from your embedded board
  • Clickthroughs: Clicks from your embedded board to your Pinterest profile
  • Saves: Number of Pins saved by users from your embedded board
  • Website traffic & conversions: Website visits and goal completions originating from your embedded boards

You can track these stats via Pinterest‘s built-in analytics (for impressions, closeups, and saves) as well as your web analytics tools like Google Analytics (for clickthroughs, website traffic & conversions).

Based on this data, you can identify your top performing boards and Pins to put more promotion behind. It‘s all about continuously testing and optimizing!

Examples of Brands Rocking Embedded Pinterest Boards

Need some visual inspiration? Take a peek at how these savvy brands are incorporating embedded boards on their websites:

1. Better Homes & Gardens

Better Homes & Gardens embedded boards

This iconic media brand embeds a rotating selection of seasonal and trending boards in their website sidebar. It‘s an organic way to continually highlight fresh content and keep readers engaged.

2. Williams Sonoma

Williams Sonoma embedded recipe boards

The kitchenware retailer features a "Most Popular Recipes" board on their culinary product pages. It‘s a smart strategy to inspire shoppers with how they can put that cookware to use!

3. Sephora

Sephora embedded product boards

Sephora embeds a "Trending Now" board on their beauty advice blog to showcase their hottest products. This turns informational content into shoppable inspiration.

Conclusion: Embedding Boards is Just the Beginning

As you can see, embedding Pinterest boards on your website is a powerful way to engage your audience, keep them on your site longer, and drive more traffic and sales.

By following the steps and tips in this guide, you can easily start enriching your own site with curated Pinterest content. The brilliant thing about embedded boards is that you can use them in so many ways:

  • To enhance your blog posts with visual inspiration
  • To create shoppable lookbooks on product pages
  • To cross-promote seasonal content and promotions
  • And so much more!

But remember, Pinterest board embeds are just one tactic in a broader Pinterest marketing strategy. Don‘t neglect other best practices like:

  • Consistently publishing fresh Pins
  • Optimizing your Pin titles, descriptions and images
  • Promoting your Pinterest profile across channels
  • Leveraging Promoted Pins to boost visibility

By embracing Pinterest as a key pillar in your digital strategy, you can tap into a highly engaged audience of 450+ million users. And embedded boards are a fantastic way to create synergy between your website and Pinterest presence.

To stay on top of all the latest Pinterest trends and features, be sure to subscribe to our newsletter. We‘ll deliver actionable insights straight to your inbox!

Now go embed those beautiful boards and Pinspire your website visitors. You‘ve got this!