How to Create Powerful Curated Blog Posts [+ 5 Free Templates]

Content curation is a crucial part of any successful content marketing strategy. In fact, a 2022 survey by Semrush found that 75% of companies used content curation as part of their marketing mix.[^1] But what exactly is content curation and how can you use it to drive results? Let‘s break it down.

What Is Content Curation?

Content curation is the process of finding, organizing, and sharing relevant, high-quality content with your target audience. Rather than creating all original content from scratch, content curation allows you to provide value by selectively sharing the best content from other sources.

However, curation is more than just aggregation. As marketing expert Heidi Cohen puts it, "Content curation is more than a collection; it‘s the assembly, arrangement and presentation of the best information to meet your audience‘s needs."[^2]

Effective content curation requires:

  • Carefully selecting only the most relevant, highest quality content
  • Providing context and commentary to highlight the value of each piece
  • Organizing content in a logical, easy-to-consume format
  • Consistently sharing curated content as part of your overall content strategy

When done well, content curation can supplement your original content and provide several key benefits, which we‘ll explore next.

The Benefits of Content Curation

Why should content curation be a priority for content marketers? Here are a few of the top benefits, backed up by data and quotes from industry experts:

1. Save time and resources

Creating original, high-quality content takes a significant investment of time and resources. Content curation allows you to fill your editorial calendar and keep your audience engaged without having to spend hours creating content from scratch for every post.

According to Curata, 25% of marketers say content curation has helped them increase their content publishing frequency.[^3] By curating content between your original posts, you can deliver consistent value without getting burned out.

2. Provide value to your audience

Your target audience trusts you to provide content that is relevant and valuable to them. Content curation is an opportunity to go above and beyond by hand-selecting the best content that aligns with their interests and needs.

As marketer Bo Breuklander says, "The main objective of content curation is to find the most relevant and highest quality information for your audience so that you become a trusted and go-to resource for them."[^4]

3. Establish thought leadership

Sharing your insights and commentary on curated content allows you to demonstrate your expertise and build authority in your industry. When you curate and discuss content related to the latest news and trends, you position yourself as a thought leader who is knowledgeable and up-to-date in your field.

Marketing influencer Jeff Bullas notes that content curation "demonstrates that you are well connected and informed, and that you are capable of creating original content by using third-party material to supplement and contrast with your ideas."[^5]

4. Build valuable relationships

When you curate content, you have the opportunity to build mutually beneficial relationships with the creators or brands whose content you share. Most people appreciate when others recognize and amplify their work.

Mentioning and linking to your sources can help you get on their radar and open the door for further connection. Content curation can be a great way to start relationships that lead to partnerships, collaborations, and cross-promotion opportunities.

How to Curate Content Effectively

Understanding the benefits is one thing, but how do you actually curate content strategically for maximum impact and efficiency? Here‘s a step-by-step process you can follow:

  1. Set clear objectives: Get specific on what you want to achieve with curated content. How will it support your larger content strategy and business goals? What audience are you targeting?

  2. Identify key sources: Create a list of blogs, publications, and thought leaders in your industry that consistently produce high-quality, relevant content. Add them to an RSS reader like Feedly to easily keep up with the latest posts.

  3. Set up alerts: Use Google Alerts or tools like Buzzsumo to monitor relevant topics and keywords and discover new content to curate.

  4. Read and assess: When you discover a new piece of content, carefully read through it and assess whether it is truly valuable for your audience. Look for content that is high-quality, credible, informative, and relevant.

  5. Organize and add insights: As you select content to curate, organize it in a logical way, such as by theme, format, or timeline. Write a short introduction or commentary for each piece to highlight why it‘s valuable and add your own insights.

  6. Share and promote: Publish your curated content across your distribution channels, such as your blog, email newsletter, and social media accounts. Be sure to @mention the content creators to let them know you shared their work.

  7. Analyze and adjust: Use analytics to track the performance of your curated content and gather insights on what resonates with your audience. Adjust your approach based on the data.

By following this process consistently, you can integrate content curation seamlessly into your strategy and use it to deliver value to your audience while also building authority and relationships.

5 Curated Blog Post Templates

While curated blog posts can take many different forms, here are 5 proven templates you can use to get started. For each one, we‘ll look at the key elements and an example of the template in action.

1. Weekly or Monthly Roundup

A roundup post curates the top content published on a specific topic over a certain time period, such as a week or month. The goal is to provide a convenient digest of need-to-know content for your audience.

Elements of a roundup post:

  • Catchy headline specifying the topic and time frame
  • Short introduction explaining the purpose and value of the roundup
  • Curated list of articles or resources with links, images, and brief descriptions
  • Conclusion with key takeaways and invitation to share or subscribe

Example: 10 Must-Read Articles on Content Marketing from June 2023

2. Best Tips or Advice

This template curates advice, ideas, or insights from multiple experts or sources related to a specific topic. The goal is to provide a comprehensive resource of tips that readers can learn from and implement.

Elements of a best advice post:

  • Headline specifying the topic and promising valuable tips
  • Introduction on the importance of the topic
  • List of curated tips with a headline, image, and 1-2 paragraph explanation for each
  • Conclusion summarizing key themes and actionable next steps

Example: 15 Expert Tips for Creating Compelling Blog Titles

3. Thought Leadership Roundup

A thought leadership roundup curates insights from industry experts or influencers on a specific question or topic. The goal is to provide diverse perspectives and spark discussion on a timely or important issue.

Elements of a thought leadership roundup:

  • Headline posing a thought-provoking question
  • Introduction providing context on the topic
  • Curated list of responses from experts with names, headshots, and brief bios
  • Conclusion analyzing common themes and key takeaways
  • Call-to-action to share the post or respond to the question

Example: What Is the Future of AI in Content Marketing? 10 Experts Weigh In

4. Ultimate Resource Guide

A resource guide curates a comprehensive list of the best tools, tutorials, or other resources on a specific topic. The goal is to create a go-to reference that readers can bookmark and come back to again and again.

Elements of a resource guide:

  • Headline specifying the topic and ultimate nature of the resource
  • Introduction explaining the value and scope of the guide
  • Curated list of resources divided into categories with descriptions and links
  • Conclusion with tips for making the most of the resources
  • Call-to-action to bookmark or share the guide

Example: The Ultimate Guide to Content Marketing Tools: 30+ Resources to Streamline Your Strategy

5. Product Comparison

A product comparison post curates information and reviews on a selection of tools or solutions related to a specific use case. The goal is to help readers choose the best option for their needs.

Elements of a product comparison post:

  • Headline specifying the use case and promising a comparison
  • Introduction explaining the importance of the right tool for the job
  • Overview of key criteria to consider when evaluating options
  • Curated list of products with images, descriptions, pros and cons, and pricing
  • Conclusion offering recommendations for different scenarios
  • Call-to-action to try one of the tools or request a demo

Example: Comparing the Top 5 Content Calendar Tools for Marketing Teams

To make it easy for you to implement these templates, we‘ve created a free downloadable pack with copy-and-paste outlines and examples for each one. Grab the templates here and start creating curated posts that engage your audience and drive results.

[CTA BUTTON] Download 5 Curated Blog Post Templates

Best Practices for Creating Curated Posts

As you use the templates above to start integrating curated content into your strategy, keep these best practices in mind to ensure your posts are engaging and effective:

  • Focus on quality over quantity: Be selective about the content you curate. Only share content that is truly valuable and relevant to your audience.

  • Provide unique commentary: Don‘t just list links to the content you curate. Add your own insights and analysis to provide additional value and showcase your expertise.

  • Use visuals: Include images, videos, infographics, or other visual elements to make your curated posts more engaging and scannable.

  • Optimize for search: Use relevant keywords in your post titles, meta descriptions, and throughout the content to improve search visibility.

  • Promote across channels: Share your curated content across your distribution channels, including social media, email newsletters, and syndication platforms like Medium.

  • Engage with sources: When you publish your post, let the creators of the content you curated know. Tag them on social media and thank them for the great content. Building relationships is a key benefit of content curation.

  • Track performance: Monitor analytics to understand how your curated content performs compared to your original content. Look for trends in what topics and formats resonate with your audience.

By following these best practices and taking advantage of the templates we‘ve provided, you‘ll be able to create curated blog posts that deliver tremendous value to your audience while also saving you time and driving meaningful results for your business.

Curated Content Is a Powerful Tool

Content curation may not get as much attention as original content creation, but it‘s an essential part of any well-rounded content strategy. When you curate content strategically, you can:

  • Provide additional value to your audience beyond your own original content
  • Build credibility and authority by showcasing your expertise on industry trends
  • Foster relationships with other brands and thought leaders in your space
  • Save time and fill your editorial calendar more efficiently

Rather than thinking of curation as a lesser form of content, think of it as a complementary tactic that enhances your larger strategy. By being intentional about the content you curate and the way you present it, you can turn curation into a powerful tool for engagement, thought leadership, and growth.

Use the templates and best practices we‘ve shared here to start integrating content curation into your approach. Commit to curating content consistently and track your results to see how it impacts your audience engagement and marketing objectives over time.

With a little strategy and creativity, content curation can become one of your most effective tools for building authority and providing value to your audience.

[^1]: Semrush, Content Marketing Statistics for 2023
[^2]: Actionable Marketing Guide, Content Curation Primer
[^3]: Curata, Curata‘s Content Marketing Trends Report 2022
[^4]: Jeff Bullas, Content Curation: The Ultimate Guide
[^5]: Insights Media, Content Curation for Social Media