How to Create Engaging Quizzes with Google Forms in 5 Minutes: The Complete 2023 Guide

Quizzes have become a popular and powerful tool for businesses and organizations to engage their audience, test knowledge, and gather data. Consider these stats:

  • The average quiz has a 33.6% lead capture rate (Venture Harbour)
  • Quizzes are shared an average of 1,900 times (Buzzsumo)
  • The average quiz taker spends over 2 minutes completing a quiz (LeadQuizzes)

It‘s clear that people love taking and sharing quizzes. The good news is creating attractive and effective quizzes has never been easier thanks to Google Forms.

Part of the free Google Workspace (formerly G Suite), Forms allows anyone to quickly build professional quizzes with advanced features in just a few clicks – no technical or design skills needed.

In this comprehensive guide, we‘ll show you exactly how to create awesome quizzes in under 5 minutes using Google Forms. We‘ll cover everything you need to know, from the basics of Forms to expert tips and best practices for creating quizzes that engage and convert.

Why Use Google Forms for Quizzes

Google Forms has become a go-to tool for creating online quizzes for several reasons:

  1. It‘s 100% free with a Google account
  2. The intuitive drag-and-drop interface is quick and easy to use
  3. It offers a variety of question types and settings
  4. You can customize colors and images to match your brand
  5. Supports an unlimited number of quizzes and respondents
  6. Provides built-in analytics and integrates with Google Sheets
  7. Generates shareable links and embed codes for easy distribution

While there are many other online quiz makers out there (some with more bells and whistles), Google Forms offers unbeatable value and functionality for the low, low price of free. It has everything most businesses need to create professional quizzes.

Step 1: Create a New Quiz

To get started, go to and click the plus (+) button in the top left to create a new form. Or click "Template gallery" to browse pre-made templates you can customize.

Google Forms home screen

Next, give your quiz a name and description. You can also add a header image or logo. Just click the header area to upload an image.

Naming a quiz in Google Forms

Step 2: Add Your Questions

Now comes the fun part – adding your quiz questions! Google Forms supports 12 different question types to choose from:

  • Short answer – Respondents provide a short open-ended answer
  • Paragraph – Respondents provide a long open-ended answer
  • Multiple choice – Respondents select one answer from several options
  • Checkboxes – Respondents select one or more answers from several options
  • Dropdown – Respondents select one answer from a dropdown menu
  • File upload – Respondents upload a file
  • Linear scale – Respondents select a number from a scale (e.g. 1-5)
  • Multiple choice grid – Respondents select one answer for each row in a grid
  • Checkbox grid – Respondents select one or more answers for each row in a grid
  • Date – Respondents select a date from a calendar
  • Time – Respondents select a time

To add a new question, simply click the + sign in the floating menu on the right.

Adding a question in Google Forms

For quizzes, multiple choice or checkbox questions usually work best. Here are a few tips for writing effective quiz questions:

  • Keep questions clear and concise
  • Include 3-5 answer options
  • Avoid trick questions or "all of the above"
  • Use images and videos when relevant
  • Aim for 5-10 questions total

After creating a question, you can customize various settings like:

  • Making the question required
  • Adding a point value
  • Shuffling the answer options
  • Adding an image or video
  • Including a description or hint

Question settings in Google Forms

Step 3: Set the Correct Answers

One of the biggest advantages of using Google Forms for quizzes is the ability to automatically grade responses.

To set the correct answers, click "Answer key" at the bottom of each multiple choice or checkbox question. Then simply select the correct answer(s). You can also add custom feedback that respondents will see for each answer.

Setting correct answers in Google Forms

Step 4: Customize the Look and Feel

To spice up the appearance of your quiz, click the paint palette icon at the top of the screen. Here you can choose from a variety of pre-made color schemes and font styles or create your own custom theme.

You can also add header images and customize the background color to match your branding.

Customizing the theme in Google Forms

Step 5: Configure Quiz Settings

By clicking the gear icon at the top, you‘ll open the quiz settings menu. Here you can:

  • Collect email addresses
  • Restrict responses to 1 per person
  • Require sign-in to complete the quiz
  • Set a start and end date/time for accepting responses
  • Customize the message respondents see after submitting
  • Allow respondents to edit answers after submitting
  • Show a progress bar
  • Shuffle question order
  • Show link to submit another response
  • Publish and show a link to quiz results
  • Allow respondents to see missed questions, correct answers, and point values

Quiz settings in Google Forms

Take some time to carefully review and configure these settings based on your needs and goals for the quiz.

Step 6: Preview and Test

Always preview and test your quiz before sharing it. Click the preview button (eye icon) at the top to open a live preview.

Take the quiz yourself to experience it from the respondent‘s perspective and double check that everything looks and works as intended. It‘s also a good idea to have a colleague or two test the quiz and provide feedback.

Step 7: Share Your Quiz

Once you‘ve perfected your quiz, it‘s time to share it with your audience. Google Forms provides three easy ways to distribute your quiz:

  1. Send the link – Click the "Send" button to copy a shareable link you can paste anywhere, like in an email, social media post, or instant message. You can also shorten the URL.

  2. Email directly – Enter email addresses directly in the "Send" window to email the quiz straight from Google Forms. You can customize the subject line and message.

  3. Embed on a website – Copy and paste the provided embed code to embed the live quiz on your website or blog.

Sharing options in Google Forms

If you plan to have lots of people take the quiz, I recommend using the link or embed options to avoid Google‘s email sending limits.

Step 8: View Quiz Results

To view and analyze the responses to your quiz, click the "Responses" tab at the top of your quiz. Here you‘ll find:

  • A summary of responses over time
  • The average score and distribution of scores
  • Charts and graphs summarizing responses to each question
  • A list of all individual responses

Quiz results in Google Forms

For more advanced analysis and calculations, you can click the green Sheets icon to export the data to Google Sheets. The spreadsheet will automatically update as new responses come in.

Creative Quiz Examples and Ideas

Now that you know how to create a quiz with Google Forms, let‘s explore some specific examples and use cases for quizzes.

Lead Generation Quiz

One common use for quizzes is to generate leads. The classic example is a "What type of [blank] are you?" personality quiz. For instance:

  • What type of traveler are you?
  • What‘s your decorating style?
  • Which marketing strategy is best for you?

To generate leads, require an email address to see the quiz results. Just be sure to clearly state this upfront and deliver enough value to make it a fair trade.

Lead generation quiz example

Knowledge Test

Quizzes are an effective way to gauge knowledge and reinforce concepts. Some use cases include:

  • A "Do you remember?" quiz at the end of an educational video or article
  • An onboarding quiz for new employees or volunteers
  • A compliance quiz to test knowledge of company policies
  • A course or certification exam

To use quizzes for knowledge testing, make use of features like required questions, randomized question order, and point values.

Audience Research

Quizzes can also help you gather intel and feedback from your audience. For example:

  • A brand awareness quiz
  • A quiz about content or product preferences
  • A quiz to uncover needs, pain points, or objections

Pay attention to the specific answers and overall scores to gather actionable insights you can use to inform your offerings and marketing.

Audience research quiz example

Interactive Contest

Running a quiz-based contest is a fun way to engage your audience and generate buzz. Some ideas:

  • A trivia quiz with a prize for the top scorer
  • A "guess how many" or "guess what‘s next" quiz
  • A social media "this or that" poll

Just be sure to include clear instructions and terms for the contest. You may also want to use an add-on like formLimiter to restrict the number of entries.

Tips for Creating Effective Quizzes

To recap, here are some best practices to keep in mind when creating quizzes with Google Forms:

  1. Have a clear goal – Ask yourself why you‘re creating the quiz and what you hope to achieve. Let this goal guide your questions and quiz logistics.

  2. Keep it focused – Respect people‘s time by only including questions that contribute to your goal. Aim for 5-10 questions max.

  3. Make it mobile-friendly – Over 60% of website visits now happen on mobile (Perficient). Make sure your quiz looks and works great on smaller screens.

  4. Add compelling visuals – Include eye-catching images in the cover page, questions, and/or answers to make the quiz more engaging.

  5. Incorporate different question types – Mix and match question types to keep things interesting. For instance, you might combine multiple choice, linear scale, and short answer Qs.

  6. Provide instant feedback – Make use of Google Forms‘ built-in feedback options to provide instant reactions and explanations after each question.

  7. Offer an incentive – Consider offering a reward or prize for completing the quiz, like bonus content, a discount code, or entry into a drawing.

  8. Follow up – Don‘t let the engagement stop at the end of the quiz. Follow up with respondents via email to share more related content and offers.

By following these tips and leveraging Google Forms‘ robust features, you‘ll be well on your way to creating quizzes that delight and convert your audience.

Go Forth and Quiz

There you have it! You now have everything you need to create professional quizzes quickly and easily with Google Forms.

We‘ve covered the many benefits of quizzes, walked through each step of the quiz creation process in Google Forms, explored several examples and use cases, and shared expert tips for getting the most out of your quizzes.

Now it‘s your turn. If you haven‘t already, open up Google Forms and start building your first quiz. Experiment with different question types, add some appealing visuals, and don‘t forget to make it fun!

Remember, the beauty of Google Forms is that you can create unlimited quizzes for free. Don‘t be afraid to try new things and see what resonates with your audience.

I‘d love to see what you come up with. Feel free to share a link to your quiz in the comments! Happy quizzing!