How to Create Embed Codes for Your Infographics [Free Embed Code Generator]

Are you creating infographics as part of your content marketing strategy? If so, are you also providing an embed code to make it easy for others to share your infographic on their own websites?

If not, you could be missing out on a huge opportunity to extend the reach and impact of your content.

In this comprehensive guide, we‘ll dive into why embed codes are so valuable, walk you through how to create an embed code for your infographics, and share tips to optimize your infographics for embedding.

Why Embed Codes are a Must for Infographic Creators

Infographics are an incredibly effective format for communicating information in an engaging, visually appealing way. Research has found that infographics are 30 times more likely to be read than text articles and 3 times more likely to be shared on social media.^1

However, simply publishing an infographic on your own website will only get you so far. To maximize the impact of your infographic, you need to make it easy for others to share it with their audiences as well.

This is where embed codes come in. An embed code is a snippet of HTML that allows someone to display your infographic on their own website while ensuring the image links back to your site.

By providing an embed code alongside your infographic, you enable others to share your content while still attributing it to you as the original source. This provides several key benefits:

  1. Increases exposure to new, relevant audiences
  2. Generates high-quality backlinks to your website
  3. Boosts SEO and referral traffic
  4. Positions you as a helpful resource providing value

Here‘s an example of what an embed code looks like:

<a href="">
  <img src="" alt="Infographic Title">
  Infographic by <a href="">Your Brand Name</a>

When someone pastes this code into their website, it will display your infographic image linked back to the original post on your site, with an attribution line crediting you as the creator.

The easier you can make it for people to share your infographics, the more likely they will. Embed codes remove friction from the sharing process.

How to Create an Embed Code for Your Infographic

Now that you understand the importance of embed codes, let‘s walk through how to generate an embed code for your infographic, step-by-step.

Step 1: Publish Your Infographic

First, you‘ll need to publish your infographic on your own website within a blog post or page. Upload the full-size infographic image file, then add a resized version to fit within the content area of your page.

It‘s important to link the resized image to the full-size version so viewers can click to see more details. You can add a line like "Click the image to view full size" to make this clear.

Example of an infographic published in a blog post with an option to view the full-size version.

Step 2: Generate the Embed Code

There are many free tools available to generate an embed code for any image. For this example, we‘ll use the Infographic Embed Code Generator from Siege Media.

  1. Go to Siege Media‘s Embed Code Generator
  2. Fill in the following fields:
    • Site Name: Enter your website‘s name or URL
    • Post URL: Paste the URL of the page where your infographic is published
    • Image URL: Paste the URL of the full-size infographic image file
    • Image Alt Text: Describe the contents of your infographic for accessibility
    • Width of Image: Specify the width in pixels to display the embedded infographic
    • Height of Image: Leave this blank to automatically retain the aspect ratio
    • Embed Box Width/Height: Set the pixel dimensions of the embed code box display
  3. Click the "Generate Code" button
  4. Copy the generated embed code to your clipboard

Siege Media's embed code generator tool

Filling in the fields in Siege Media‘s embed code generator.

Step 3: Add the Embed Code to Your Page

With the embed code copied, navigate back to the page where your infographic is published. Paste the code wherever you‘d like the embed box to appear, likely somewhere below the infographic itself.

You can add a headline above it like "Embed This Infographic On Your Site" or "Share This Infographic" to call attention to the embed feature.

Embed code displayed below an infographic

Example of how the embed code can be displayed below your infographic.

Click the "Update" or "Publish" button on your page, and you‘re all set! Your infographic is now ready to be embedded on other websites.

Tips to Optimize Your Infographics for Embedding

While adding an embed code to your infographics is an important first step, there are some additional best practices you can follow to make your visual content even more embeddable:

Keep File Sizes Small

Large image files can negatively impact page load times, so aim to keep your infographic under 5MB. Use a compression tool like TinyPNG to reduce the file size without sacrificing quality.

Use Optimal Dimensions

Most websites have a content area between 600-900 pixels wide. Sizing your infographic to fit within those dimensions will ensure it displays well across a variety of sites. If you have a taller infographic, consider offering multiple embed sizes.

Include Branding and Sources

Add your logo and website URL to the infographic itself so your branding remains intact when viewed outside of your site. It‘s also good practice to include data sources directly on the infographic.

Provide Helpful Alt Text

Be sure to include descriptive alt text when generating your embed code. This helps visually impaired users understand the content of your infographic. It‘s also useful for SEO.

Make Shareability Easy

In addition to the embed code, provide social media sharing buttons so viewers can easily share the infographic page with their networks. You can also create a Pinterest-specific graphic and enable the "Pin It" button on hover.

Promoting Your Embeddable Infographic

Creating an embed code is only half of the equation. To get people actually embedding and sharing your infographic, you need to get it in front of them. Here are some promotion ideas to try:

  • Share on your social media profiles and in relevant groups/forums
  • Include in your email newsletter or promotions
  • Reach out to bloggers/journalists in your niche and offer it as a resource
  • Submit to infographic directories like or Infographic Journal
  • Publish a press release about it online
  • Run a paid promotion campaign on platforms like Outbrain or Facebook Ads

The more people who see your infographic, the more likely it will get embedded and shared. Focus on reaching your target audience where they already consume content.

Infographic Embed Code Success Stories

To give you an idea of what‘s possible when you make your infographics embeddable, here are a few success stories:

  • The team at Venngage regularly uses embed codes on their infographics and has generated thousands of backlinks and a Domain Rating of 81 as a result.^2

  • Todaymade shared a case study of a client that generated over 5,000 backlinks from a single embeddable infographic.^3

  • Siege Media has an entire page of case studies showcasing clients who have generated links, authority, and traffic with the help of embeddable infographics.^4

When you make it easy for people to share your infographics, there‘s no limit to how far and wide they can spread!

Infographic Embed Code Generator Tools

In addition to the Siege Media Embed Code Generator used in this guide, here are a few other tools worth checking out:

All of these tools make it quick and easy to generate an embed code for your infographics.


If you‘re putting in the effort to create high-quality infographics, don‘t let them languish in obscurity on your website. By adding a simple embed code, you open up a world of opportunities for increased exposure, backlinks, and engagement.

Use the steps and tips outlined in this guide to optimize your infographics for embedding and start promoting them far and wide. You might just be surprised at how many other websites are eager to share your visual content!

Key Takeaways

  • Embed codes make it easy for others to share infographics on their own sites
  • Embeddable infographics can generate backlinks, boost SEO, and drive traffic
  • Use a free embed code generator to create a snippet of HTML
  • Optimize your infographic size, file size, branding, and alt text before embedding
  • Promote your embeddable infographic through multiple channels
  • Track where your visual content gets embedded to measure results

Now that you know the power of making your infographics embeddable, what are you waiting for? Embed codes are the secret ingredient to getting your visual content shared far and wide!