How to Become a (Better) Editor: 13 Editorial Tips

Editing is one of the hardest jobs you can have in marketing. It requires a keen eye for detail, a deep understanding of language and storytelling, and the ability to provide constructive feedback that helps writers improve their craft. As a WordPress expert and experienced editor, I‘ve learned that becoming a great editor is an ongoing journey that requires continuous learning and growth.

In this article, I‘ll share 13 essential tips to help you become a better editor, whether you‘re just starting out or looking to take your skills to the next level.

1. Understand the Purpose and Audience

Before diving into the editing process, it‘s crucial to have a clear understanding of the purpose and target audience of the content you‘re working on. Ask yourself:

  • What is the main goal of this piece? Is it to inform, persuade, or entertain?
  • Who is the intended reader? What are their needs, interests, and pain points?
  • How does this content fit into the overall marketing strategy and brand voice?

By answering these questions, you‘ll be better equipped to make editing decisions that align with the content‘s objectives and resonate with the target audience.

2. Read the Entire Piece Before Making Changes

One of the most common mistakes novice editors make is starting to make changes before reading through the entire piece. This can lead to inconsistencies, redundancies, and a lack of flow in the final product.

Instead, take the time to read the content from start to finish, making notes along the way about areas that need improvement. This will give you a holistic view of the piece and help you identify overarching issues, such as:

  • Structural problems or gaps in logic
  • Inconsistencies in tone or voice
  • Redundant or irrelevant information
  • Opportunities for stronger transitions or examples

Once you have a clear understanding of the content as a whole, you can begin making targeted edits that enhance its overall effectiveness.

3. Focus on Clarity and Concision

One of the primary goals of editing is to ensure that the content is clear, concise, and easy to understand. This means eliminating unnecessary words, phrases, and sentences that don‘t contribute to the main point or message.

Here are a few tips for improving clarity and concision:

  • Use active voice instead of passive voice whenever possible
  • Break up long, complex sentences into shorter, simpler ones
  • Replace jargon or technical terms with plain language explanations
  • Cut out filler words and phrases, such as "basically," "in order to," and "at the end of the day"
Wordy Phrase Concise Alternative
In order to To
At the present time Now
Due to the fact that Because
In spite of the fact that Although

Source: The Writing Center at UNC-Chapel Hill

By streamlining the language and structure of the content, you‘ll make it more engaging and accessible to readers.

4. Provide Constructive Feedback

As an editor, one of your most important roles is providing feedback to writers that helps them improve their work. However, giving feedback can be a delicate balance between being honest and being constructive.

Here are some tips for providing effective feedback:

  • Start with positive reinforcement, highlighting what the writer did well
  • Be specific and actionable in your critiques, providing examples and suggestions for improvement
  • Focus on the work, not the person, avoiding personal attacks or judgments
  • Encourage open communication and collaboration, inviting the writer to discuss your feedback and share their own ideas

According to a survey by the Creative Group, 55% of employees say they would like to receive more feedback on their work. By providing regular, constructive feedback, you‘ll not only help writers grow and develop, but also foster a culture of continuous improvement and collaboration.

5. Fact-Check and Verify Sources

In today‘s era of fake news and misinformation, it‘s more important than ever for editors to ensure the accuracy and credibility of the content they publish. This means fact-checking claims, statistics, and sources to verify their legitimacy.

Here are some best practices for fact-checking:

  • Use reputable sources, such as government websites, academic journals, and industry publications
  • Cross-reference information with multiple sources to confirm accuracy
  • Be wary of sources with a clear bias or agenda
  • If unsure about a claim or statistic, reach out to experts or authorities in the field for verification

By prioritizing accuracy and transparency in your editing process, you‘ll build trust with your audience and establish your brand as a reliable source of information.

6. Optimize for SEO and Readability

In addition to ensuring the quality and accuracy of the content, editors also need to consider how it will perform in search engines and how easily it can be consumed by readers. This means optimizing the content for SEO and readability.

Here are some tips for improving SEO and readability:

  • Use relevant keywords throughout the content, including in the title, headings, and meta description
  • Structure the content with clear headings and subheadings that break up the text and guide the reader
  • Use short paragraphs, bullet points, and other formatting techniques to make the content more scannable
  • Include internal and external links to relevant, high-quality sources
  • Use images, videos, and other multimedia elements to break up the text and engage readers

According to a study by the Nielsen Norman Group, users only read about 20% of the text on a webpage. By optimizing your content for readability and engagement, you‘ll increase the likelihood that users will actually consume and benefit from your content.

7. Collaborate with Writers and Stakeholders

Editing is not a solitary process, but rather a collaborative effort that involves working closely with writers, subject matter experts, and other stakeholders to create the best possible content.

Here are some tips for effective collaboration:

  • Establish clear roles, responsibilities, and expectations from the outset
  • Use project management tools and communication channels to keep everyone on the same page
  • Seek input and feedback from subject matter experts to ensure accuracy and depth of content
  • Be open to different perspectives and ideas, while also being clear about editorial standards and guidelines

By fostering a collaborative and inclusive editing process, you‘ll not only improve the quality of the content, but also build stronger relationships and trust with your team.

8. Embrace Technology and Tools

As an editor in the digital age, it‘s essential to embrace technology and tools that can streamline your workflow and enhance your editing capabilities. Some essential tools for editors include:

  • Grammar and spell-check software, such as Grammarly or Hemingway Editor
  • Plagiarism detection tools, such as Copyscape or Quetext
  • Content optimization tools, such as Yoast SEO or MarketMuse
  • Project management tools, such as Trello or Asana
  • Version control and collaboration tools, such as Google Docs or Microsoft Teams

By leveraging these tools and staying up-to-date with the latest technologies, you‘ll be able to work more efficiently and effectively as an editor.

9. Develop a Style Guide and Editorial Standards

To ensure consistency and quality across all of your content, it‘s important to develop a style guide and editorial standards that outline your brand‘s voice, tone, formatting, and other key guidelines. Some elements to include in your style guide:

  • Brand voice and tone
  • Grammar and punctuation rules
  • Formatting and structure guidelines
  • Preferred spellings and terminology
  • Image and multimedia standards

By having a clear and comprehensive style guide, you‘ll make the editing process more efficient and ensure that all of your content aligns with your brand‘s identity and values.

10. Continuously Learn and Adapt

The world of content and marketing is constantly evolving, and as an editor, it‘s essential to continuously learn and adapt to new trends, best practices, and technologies. Some ways to stay informed and up-to-date:

  • Attend industry conferences and workshops
  • Join online communities and forums for editors and content creators
  • Read industry blogs and publications
  • Experiment with new tools and techniques in your own work
  • Seek feedback and mentorship from more experienced editors

By embracing a growth mindset and committing to continuous learning, you‘ll be better equipped to tackle new challenges and opportunities as an editor.

11. Prioritize Inclusivity and Diversity

As an editor, you have the power and responsibility to shape the narrative and representation in your content. This means prioritizing inclusivity and diversity in both the topics you cover and the voices you amplify.

Here are some tips for promoting inclusivity and diversity in your editing:

  • Seek out and elevate diverse perspectives and experiences
  • Use inclusive language and avoid stereotypes or biases
  • Ensure that your content is accessible to all readers, including those with disabilities
  • Collaborate with diverse writers and subject matter experts
  • Continuously educate yourself on issues of diversity, equity, and inclusion

By making inclusivity and diversity a core part of your editing process, you‘ll create content that resonates with a wider audience and contributes to a more just and equitable world.

12. Manage Your Time and Workload

Editing can be a time-consuming and mentally taxing process, and it‘s easy to get overwhelmed by the volume and complexity of the work. To be an effective editor, it‘s essential to manage your time and workload in a way that allows you to maintain focus, quality, and well-being.

Here are some tips for managing your time and workload:

  • Break down large projects into smaller, manageable tasks
  • Use time-blocking techniques to dedicate focused attention to each task
  • Take regular breaks to rest and recharge
  • Prioritize tasks based on urgency and importance
  • Delegate or outsource tasks that can be handled by others
  • Set realistic deadlines and communicate them clearly with your team

By developing strong time management and organizational skills, you‘ll be better equipped to handle the demands of editing and maintain a healthy work-life balance.

13. Measure and Analyze Your Impact

Finally, to be an effective editor, it‘s important to measure and analyze the impact of your work. This means tracking key metrics and using data to inform your editing decisions and strategies.

Some key metrics to track:

  • Pageviews and engagement rates
  • Time on page and bounce rates
  • Social shares and backlinks
  • Conversion rates and revenue generated
  • Feedback and satisfaction scores from readers and stakeholders

By regularly analyzing these metrics and using the insights to optimize your content, you‘ll be able to demonstrate the value of your work and make data-driven decisions that drive results for your business.


Editing is a challenging but rewarding job that requires a unique blend of skills, knowledge, and dedication. By following these 13 tips and continuously honing your craft, you‘ll be well on your way to becoming a better editor and making a meaningful impact through your work.

Remember, editing is not just about fixing errors and making things sound nice – it‘s about shaping ideas, stories, and experiences in a way that informs, inspires, and transforms readers. As an editor, you have the power to make a real difference in the world, one word at a time.

So embrace the challenge, stay curious, and never stop learning and growing. Your words have the power to change lives – use them wisely.