Don‘t Know What to Write About? Get Ideas From the Blog Ideas Generator [Free Tool]

Writer‘s block. Every content creator has experienced it at one point or another. You sit down at your computer, fingers poised over the keyboard, ready to craft a winning blog post…and nothing comes to mind. The cursor blinks on a taunting blank page. You start to wonder, have I already covered everything there is to write about my industry?

If this situation sounds painfully familiar, don‘t despair. You‘re not alone in the struggle to consistently generate compelling blog post ideas. In fact, one study found that 35% of marketers consider finding the time and resources to produce enough content to be their biggest challenge.[^1]

But here‘s the good news – there are strategies and tools available to help kickstart your creative process and fill your editorial calendar with click-worthy topics. One of the most helpful solutions is using a blog post ideas generator.

Why Using a Blog Ideas Generator Is a Smart Strategy

Before we dive into the specifics of how to use an ideas generator, let‘s talk about why you absolutely need to prioritize blogging in the first place. It‘s no secret that maintaining a blog is one of the most effective ways for businesses to:

  • Attract qualified website traffic
  • Engage their target audience
  • Build brand awareness and authority
  • Generate leads and drive conversions

The proof is in the data:

  • Businesses that blog get 55% more website visitors than those who don‘t^2
  • B2B marketers who blog generate 67% more leads than those who do not^2
  • Blogs have been rated the 5th most trustworthy source for information online^2
  • 72% of marketers say relevant content creation is the most effective SEO tactic^3

However, consistently coming up with fresh, value-packed blog post topics week after week is easier said than done. The average blogger spends nearly 4 hours writing a single post.[^4] When you‘re short on time and mental energy, deciding what to write about becomes a major roadblock.

That‘s where blog post idea generators come into play. These handy tools use technology to help you:

  • Break through creative blocks and brainstorm unique angles
  • Discover the questions your audience is asking about your niche
  • Identify trending topics and untapped keyword opportunities
  • Craft irresistibly clickable blog titles that drive traffic

Rather than looking at a blank page waiting for a "big idea" to miraculously appear, you can proactively fill your topic pipeline and feel confident that you‘re covering subjects that matter to your readers.

How to Use HubSpot‘s Blog Ideas Generator to Beat Writer‘s Block

My team at HubSpot recognized the need for a solution to the age-old question "What should I blog about today?" So we created a simple, free tool called the Blog Ideas Generator.

Here‘s how it works:

Step 1: Enter up to 5 nouns or keywords related to your blog‘s focus

  • Think about the main topic buckets, products, or customer pain points you want to target
  • Use words that describe who your audience is and what they care about

For example, if I was blogging for an interior design brand, I might enter: "living room decorating", "DIY home projects", "choosing a couch", "interior lighting tips"

Step 2: Click the "Give me blog ideas!" button

  • The generator will produce 5 potential blog post titles based on your entered keywords
  • Titles follow popular and high-performing copywriting frameworks, such as listicles, guides, and questions

For the keywords above, the generator gave me these topic ideas:

  • 5 Tools Everyone In The Living Room Decorating Industry Should Be Using
  • 10 Signs You Should Invest In DIY Home Projects
  • 7 Things About Choosing A Couch Your Boss Wants To Know
  • The Worst Advice We‘ve Ever Heard About Interior Lighting Tips
  • 5 Lessons About Living Room Decorating You Can Learn From Superheroes

Step 3: Evaluate and refine the suggested topics

  • Look for angles that seem unique and can be aligned with your keywords and audience‘s interests
  • Rework titles to be more specific, add clarity, and dial up the intrigue factor
  • Compare the topics against your SEO research to ensure you‘re targeting relevant queries

I might revise the first idea to: "5 Essential Tools Every Living Room Decorator Needs in Their Arsenal" and flesh out an outline of specific tools to feature with examples of how to use them in projects.

Step 4: Rinse and repeat until you have a list of potential topics

  • Try different combinations of keywords to get a variety of ideas
  • Aim for at least 15-20 title options so you can prioritize the strongest ones
  • Slot the best ideas into your content calendar for upcoming posts

The generator can produce enough ideas for a whole month in a matter of minutes. To scale beyond that, you can enter your email and the tool will deliver a year‘s worth of blog post ideas straight to your inbox, sorted by month.

With your writing gears sufficiently greased, you‘re ready to start drafting your post. I recommend using topic clusters and pillar pages to organize your blog by themes and establish a strong SEO foundation.

More Ways to Generate Data-Driven Blog Post Ideas

An idea generator is an excellent starting point to beat writer‘s block, but it‘s not the only tool in a savvy content marketer‘s ideation kit. Here are a few other ways to come up with blog topics your audience will love:

1. Research top performing posts on your blog

  • Use Google Analytics to see which existing posts get the most traffic and engagement
  • Look for common themes or similarities across popular posts that you can recreate
  • Identify posts that can be updated or expanded upon with fresh information

2. Dive into search data and trends

  • Use keyword research tools like Ahrefs, SEMrush, or Google Keyword Planner to discover untapped topics
  • Analyze the SERPs for target keywords to find "People Also Ask" questions and related searches
  • Browse trending topics and hashtags on social media that are relevant to your niche

3. Learn from your competitors

  • Audit your top competitors‘ blogs to see what they‘re writing about (and what‘s working for them)
  • Don‘t copy their ideas, but look for interesting angles you can cover in your own way
  • Use tools like BuzzSumo to surface their best performing posts across channels

4. Go straight to the source

  • Conduct audience surveys and customer interviews to learn their biggest challenges and curiosities
  • Monitor comments and questions on your social media posts and blog for topic inspiration
  • Join niche forums and online communities to uncover FAQs and trending discussions

5. Collaborate with thought leaders

  • Partner with influencers in your industry for quotes, interviews, and guest posts
  • Find internal subject matter experts and stakeholders who can contribute unique insights
  • Attend industry events and webinars to learn about cutting edge-topics and spark ideas

6. Repurpose high-value content in new formats

  • Turn a webinar or podcast episode into a summary blog post
  • Break down a lengthy ultimate guide into a series of shorter posts
  • Reimagine an infographic as a written tutorial with more context

Beyond these techniques, there are also other topic generator tools worth checking out, including:

  • Answer the Public
  • BuzzSumo‘s Question Analyzer
  • Portent‘s Content Idea Generator
  • Quora
  • AlsoAsked.com

By incorporating a mix of data-driven tactics and creative brainstorming into your ideation process, you‘ll never run out of valuable blog post ideas that establish your brand as an industry thought leader.

Key Takeaways for Overcoming Blogger‘s Block

  • A staggering 55% of marketers don‘t have a documented content strategy, leading to inconsistent topics and lackluster results.[^5] Don‘t be one of them – invest the time to develop a plan.
  • Blog post idea generators are an effective way to quickly brainstorm topics, especially when you‘re feeling stuck. Use them regularly to build out an editorial calendar.
  • The success of your blog depends on knowing your audience and writing about the subjects they care about most. Do your research and prioritize their needs.
  • Coming up with great blog topics requires both data-driven analysis and out-of-the box creativity. Establish a repeatable ideation process that includes multiple strategies.
  • Writer‘s block is normal and nothing to be feared. By filling your idea pipeline in advance, you‘ll be ready to create content with confidence, no matter your headspace.

The next time you‘re banging your head against a wall trying to figure out what to blog about, let tools like the Blog Ideas Generator be your secret weapon. With a targeted topic in hand and an understanding of what makes a great blog post, you‘re well on your way to driving measurable results from your content efforts.

[^1]: Zazzle Media [^4]: Orbit Media
[^5]: Content Marketing Institute