Does IQ Matter in Business? A Comprehensive Look at Intelligence and Career Success

It‘s a question that has long captivated psychologists, business leaders, and the general public alike: What does it take to succeed in the world of work? Many have pointed to intelligence as a key factor, launching a decades-long debate about the link between IQ scores and real-world outcomes. But what does the research actually say, and how much stock should we put in tests that claim to measure brainpower?

As it turns out, the answer is far from clear-cut. While IQ tests can provide valuable insights into certain cognitive abilities, their power to predict success in business and beyond is often overstated. To understand why, we need to take a closer look at what IQ really measures and consider the many other ingredients that go into professional achievement.

What Is IQ and How Is It Measured?

IQ, or intelligence quotient, is a score derived from standardized tests designed to assess human intelligence. The most common IQ tests evaluate a range of cognitive abilities, including:

  • Verbal comprehension: The ability to understand and analyze written and spoken language.
  • Perceptual reasoning: The ability to interpret and manipulate visual information and solve problems using nonverbal reasoning.
  • Working memory: The ability to hold and manipulate information in your mind for a short period of time.
  • Processing speed: The ability to quickly and accurately complete simple cognitive tasks.

The average IQ score is set at 100, with about two-thirds of scores falling between 85 and 115. A score above 130 is considered "gifted," while a score below 70 may indicate an intellectual disability.

It‘s a common misconception that IQ is a fixed, innate trait that can‘t be changed. In reality, IQ scores can be influenced by factors like education, socioeconomic status, and even motivation. Moreover, IQ tests don‘t measure the full scope of mental capabilities. They focus primarily on convergent thinking (coming up with a single right answer) rather than divergent thinking (generating multiple creative ideas).

The first modern IQ test was developed in 1905 by French psychologists Alfred Binet and Théodore Simon. Its original purpose was to identify students who might need extra academic assistance. Over time, IQ testing gained wider adoption as a way to assess intelligence in children and adults. However, the use of IQ tests remains controversial, with ongoing debates about cultural bias, the narrow scope of what they measure, and the potential for misuse.

The Great IQ Debate

Proponents of IQ testing often point to studies showing a positive relationship between IQ scores and various measures of success. For instance, a meta-analysis of over 1,500 studies found that IQ is a strong predictor of academic achievement, with correlations ranging from 0.5 to 0.8 (on a scale of -1 to 1). In the realm of work, a large-scale study of over 90,000 employees across 33 countries found that cognitive ability tests (similar to IQ tests) had an average validity of 0.54 for predicting job performance.

However, IQ‘s predictive power has its limits. The same study found that cognitive ability accounted for only 29% of the variance in job performance, leaving 71% unexplained. Other research suggests that the link between IQ and income is even weaker, with one analysis finding that IQ explains only about 1-2% of the variance in net worth.

Critics argue that IQ tests measure a limited set of skills and fail to capture important aspects of intelligence, such as creativity, emotional intelligence, and practical know-how. They also point out that the link between IQ and real-world outcomes is often mediated by other variables, such as motivation, opportunity, and sociocultural factors.

For example, a study of over 2,000 children in New Zealand found that while IQ was associated with higher educational attainment and income, the effect was largely explained by differences in family socioeconomic status. In other words, coming from a wealthier, more educated family was a stronger predictor of success than raw cognitive ability.

What About IQ in Business?

So, what role does IQ play in the business world specifically? Some companies use cognitive ability tests as part of their hiring process, but these assessments are not the same as traditional IQ tests. They tend to be more focused on job-relevant skills and less reliant on prior knowledge.

One example is the Wonderlic Personnel Test, which is used by many organizations to screen job applicants. The test includes 50 questions covering verbal, numerical, and spatial reasoning, with a time limit of 12 minutes. Scores range from 0 to 50, with different occupations having different average scores. For instance, the average score for a systems analyst is 32, while the average score for a receptionist is 21.

While the Wonderlic test and similar assessments may offer some insight into a candidate‘s potential, their predictive validity is still an open question. A meta-analysis of 85 years of research on cognitive ability tests found that they have an average validity of 0.51 for predicting job performance across all occupations. However, the validity varies widely depending on the type of job, with higher validities for complex jobs (e.g., 0.58 for professional and managerial roles) and lower validities for simpler jobs (e.g., 0.23 for unskilled labor).

Moreover, the relationship between cognitive ability and job performance is not always linear. A study of over 5,000 managers found that while higher IQ was associated with better performance up to a point, the relationship flattened out and even reversed at the highest levels of ability. In other words, having a super-high IQ may not provide much additional benefit beyond a certain threshold.

The Makings of a Successful Businessperson

So if IQ isn‘t the whole story, what other qualities and competencies enable people to thrive in their careers? Research points to a wide array of factors:

Emotional Intelligence (EQ)

Defined as the ability to recognize, understand, and manage emotions in oneself and others, emotional intelligence has emerged as a key predictor of success in the workplace. A meta-analysis of 43 studies found that EQ measures have an average validity of 0.32 for predicting job performance, which is on par with cognitive ability tests.

Importantly, EQ seems to matter more for some roles than others. A study of over 2,000 managers found that EQ was a stronger predictor of leadership effectiveness than IQ, accounting for 58% of the variance in performance. Another study of salespeople found that EQ explained 34% of the variance in sales revenue, compared to only 8% for cognitive ability.

Practical Intelligence

Also known as "street smarts," practical intelligence involves knowing how to navigate real-world situations effectively. It includes skills like problem-solving, adaptability, and social awareness.

A study of over 1,000 business leaders found that practical intelligence was a better predictor of leadership success than IQ, accounting for 48% of the variance in performance ratings. The researchers defined practical intelligence as "the ability to solve ill-defined problems in complex, real-world settings" and measured it using a mix of cognitive tests, simulations, and interviews.


Defined as passion and perseverance for long-term goals, grit has emerged as a powerful predictor of achievement across a wide range of domains. In a study of over 1,500 cadets at the U.S. Military Academy, grit was a stronger predictor of retention and performance than IQ, physical fitness, or leadership ability.

In the business world, grit has been linked to entrepreneurial success. A study of over 100 entrepreneurs found that grit was a better predictor of venture growth than either IQ or the Big Five personality traits (openness, conscientiousness, extraversion, agreeableness, and neuroticism).


The ability to generate novel and useful ideas is increasingly vital in today‘s innovation-driven economy. While there is some overlap between creativity and IQ (with correlations ranging from 0.2 to 0.4), research suggests they are distinct constructs.

In a study of over 400 scientists, artists, and entrepreneurs, creativity was found to be a stronger predictor of career success than IQ. The researchers measured creativity using a battery of tests that assessed divergent thinking, associational fluency, and other skills.

Domain-Specific Expertise

Having deep knowledge and skills in a particular field can trump raw brainpower. Studies of expert performers in areas like chess, music, and sports highlight the importance of deliberate practice over innate talent.

In the business world, domain expertise is often a key differentiator. A study of over 1,000 software developers found that those with deep expertise in a specific programming language earned significantly more than generalists with broader but shallower knowledge.

Strategies for Success

For businesses looking to identify and cultivate top talent, a narrow focus on IQ or cognitive test scores is likely to be inadequate. Instead, organizations should take a more holistic view of the knowledge, skills, abilities, and other characteristics (KSAOs) that enable high performance in a given role.

This can involve:

  • Using multiple assessment methods (e.g., interviews, work samples, personality tests) to paint a fuller picture of each candidate.
  • Emphasizing potential and trainability over existing skills, especially for entry-level roles.
  • Creating a culture that supports continuous learning and development.
  • Tailoring performance management and promotion systems to reward a range of valuable contributions, not just those associated with IQ.

For individuals seeking to maximize their career potential, the message is clear: Don‘t get too hung up on your IQ score. While cognitive ability is certainly an asset, it‘s only one piece of the larger mosaic of traits and competencies that drive professional success.

Instead, focus on developing a well-rounded skill set that includes both technical expertise and "soft skills" like emotional intelligence, creativity, and adaptability. Stay curious, seek out new challenges, and never stop learning. With the right mix of abilities and attitudes, you can achieve great things in any field—regardless of your IQ.

Looking Ahead

As our understanding of intelligence continues to evolve, so too will the ways we seek to measure and apply it in professional contexts. Already, some researchers are moving beyond IQ to study more expansive concepts like "successful intelligence," which encompasses analytical, creative, and practical skills.

Others are exploring the potential of artificial intelligence (AI) to enhance human capabilities and transform the nature of work itself. As machines take over more cognitive tasks, uniquely human qualities like emotional intelligence and creativity may become even more valuable.

Ultimately, the question of whether IQ matters in business is less important than the larger challenge of aligning individual talents with organizational needs in a rapidly changing world. By taking a multidimensional view of what drives success, we can create more inclusive and effective workplaces that allow every person to thrive.